Boris Valkov

That was our goal.

How to make the best product, the biggest impact and affect customers.

So what happened is that this happens through us helping the businesses as much as we can, also helping the customers of our customers or the end user as much as we can.

And that all is product.

And to get there today, fast forward, we are happy that we are living our mission because we're handling millions of calls every month.

And so to do that, this essentially meant that we've put enormous amount of energy and time in the product to do the best possible product, the deepest possible features and the maximum value for our customers.

This is the number one goal and number one priority.

And then everything else falls like sales, marketing, all those kind of things are important, but they fall after the product is really amazing.

And so you touched base on the range.

So this is another massive win for us, where in addition to handling millions of calls every month, the range group did a massive analysis and evaluation months of the best products out there and selected LACE as the AI vendor of choice.

And range, as we know, is a national leader handling 27 markets across 14 states.

with 2.5 million customers per year processing.

And so that alone, and Wrench decided to use the full product portfolio of Blaze, including the revenue engine, like the coaching and the analysis, plus the AICSR and all the use cases.

And so that,

helps us with partnership, with range to affect millions of people positively in their experiences.

So all of that is a function of the product that we've built and all the efforts that we put there.

So that's why I think that number one priority for every company should be the product.

Yeah, so as you mentioned, team is critical.

So we have a few principles at LACE, and that's how the company was built.

And I think this is a good, like we're a technology company building AI software for the trades, but I think the core principles of building a great software company are very similar to the home service, building a home service company.