Braxton Berrios

It wasn't my flight. It was a pretty good flight. No, no, no.

It was quick.

Because you walked right by. He was hard to miss. You walked right by.

So you made the conscious decision just to move on past.

He's Braxton Berrios, dude. I blend, that's what I do.

You had some tools. You did. I know.

He pole vaulted.

Like, that's. I mean, like, that's tough. That's like a pep talk. That's something. Yeah, it's OK, little boy.

What do you want me to say? You said you were a failure. I said not really. And then I'm trying to give you something. That's fine. You know what? You're a failure. You're right. You're a failure. You're right. I'm not trying. He tried, right? I'm not trying. I'm not trying.

Yeah.

It's actually really cool. Brand new app. Just launched the feature. It's called Live Plus. But essentially, it meshes the physical and digital worlds. We've gotten a society where gamification and instant gratification, obviously, is what rules our lives. So to give you an example real quick, say you're watching the Super Bowl. And this will be able to do actually at the Super Bowl as well.

But you're watching the Super Bowl, and say Patrick Mahomes is on the screen. And so you pull up the app. You don't have to touch anything. It automatically scans who's on the screen, which would be Patrick Mahomes in this case. and it immediately pulls up his fantasy stats, his live stats. It pulls up his official merch if he has a foundation or charity.

So essentially, it's a way for fans to interact in a completely whole new way. And this also goes for advertisements, which half the people watch the Super Bowl for the ads, and it's the same thing. If you see McDonald's, it'll go there. So it really blends the worlds together.

Yeah, exactly. So if I had mine on me, I'd show you. But it's just an app. And essentially, it uses your camera. And it has back end that recognizes whatever it is you're looking at. So say, for instance, also a cool use case that I'd like to talk about. Say I liked your shirt, right? I do like his shirt. Do you really?

No, we didn't.

Because that's wrong. That's for sure. That's wrong. That's wrong. But say I liked your shirt and, you know, it's kind of hard for us to go up to guys and be like, hey, I like your shirt. Where'd you get it? Yeah. So you're over there and I can just pull it out and I can scan it and it knows exactly what shirt it is, sends me to where to get it.

And now I can do that exchange without you ever knowing that I liked your shirt. Wow. Yeah. So there's a lot of use cases, but it's really cool. And obviously with Super Bowl, like the live sports part of it is is awesome. I love it. It takes human interaction out of the equation.

Yeah, basically. Just scan their shirt.

I mean, that's where it's going. Yeah.

That would have been cool. If you said something, it would have been cool.

Thank you. I appreciate it.

No, I did not. I found this one. You did? Yeah, I did the leg work, and I found this one.

Yeah, I do. No, you don't. I do. I really do. Look, I tried it twice. I tried it twice, and this is like a year ago, a year and a half ago, whatever. I tried it twice, and it just didn't work. I'm like, I could do that. What am I wasting money for?

I tried. It just didn't do well. I didn't like it.

Do you have one?

Can I stay here? Can I stay here? The entire day. Yes. Would you like to? I would love to. We got to aim some of this towards him now. What's wrong with me? No, nothing. I just feel like he's getting picked on.

Really?

I'd love one.

You really messed it up.

I mean, I know Travis. Maybe he was like, hey, you know, we should one up. Yeah. You know, we should. We should really take this over. I mean, they did. They won. Congrats to them. Unfortunate. We hope they break up. I don't know if there will ever be, you know, another one of this stature, to be honest with you. That's going to be hard. I mean, like, obviously, you know, you had Brady.

Brady and Gisele at the time. And, you know, Russell Sierra, pretty good. And then, you know, you have Travis and Taylor, which is pretty incredible.

I mean, it is what it was. We want them to break up. That's kind of sad.

Yeah, but I think it's going well. They seem to be happy. Yeah. I know, you're not a big fan. That's fine.

Hey, now. What do you mean, hey, now? That's not an answer. No, it's not. Well, it's not an answer, but you can't say it's back. Well, look, I do not. No, no, no. Let me explain. Okay. You've got to get in the playoff before that conversation. You know, now with the 12-team playoff. Right.

And look, they did everything this year to set them up, and then they faltered in the last game of the season, didn't go to the ACC championship game, which put them out or the second out of the playoff. So I do think they're on the right track. I think they have the athletes. They finally have the size. But no, to say it's back, let's go maybe two consistent back-to-back playoff appearances.

You don't have to win it, but you have to at least get in it a couple times, and then you can have that conversation.

It's impossible.

No. Well, I don't think – you don't have – the capacity these days, right? Like, you know, you have so many teams that are good and that can make the playoffs. You know, back then, you had, what, eight teams that entered the year that had, like, a real, real shot? I mean, like, the level of the top and the bottom was, I think, so much larger.

And, you know, now there's so many athletes, and, you know, you have good coaching, and, you know, I think it's, you know, the margin of error is a lot smaller. So I think it's just really hard to be, like, that dominant.

Well, that's the thing. I think the NCAA, first and foremost, did an absolutely horrific job of managing that. I think they realized that players needed to get paid, right? Like there should be some type of compensation. But I don't think they wanted to go through the necessary steps to make that in a good, clear, fair way. And so they just opened the floodgates. And you said, have fun.

Do your thing. And I think, like you said, some teams that maybe weren't able to compete now because they have the money can. But a lot of those middle-tiered teams, they can't do anything. And the worst part about it is, yeah, the fundamentals and the foundation. You don't get to develop players anymore. But...

Also, and this was told to me by a college kid, which I didn't think about until he said it, the kids who are staying at that school have zero leverage to negotiate NIL. You have to either threaten to go into the portal or go into the portal to get your top dollar. Because if they have you here, they're going to say, oh, we have to pay out these guys. They need leverage. They need leverage.

It's crazy. And if you stay, you have zero leverage. And I think that's the sad part for these kids who actually are trying to do it the right way, but honestly are not able to if their biggest goal in life is to maximize NIL. Because you can't. You have no leverage. How do you think you would have navigated that?

For sure. For sure. Look, I'm glad it wasn't like it is back then because I do think, you know, like, you know, what do you tell an 18, 19-year-old kid, you know, not to go follow the money, but maybe it's not the best thing for his future. Like, it's hard to hindsight 2020 that. I'm glad I didn't have to deal with it. I would not. I absolutely...

would not have been the person who enters the portal every year. I can't stand that. Now kids come out and they have four different colleges that they came from. I think it's bad for the game of football and for the college sport of football. You don't even have that in the NFL, right? You don't have renegotiations every single year.

Yeah. No, absolutely. And I, and I think, I think the not sitting out a year transfers absolutely should have been a thing. Yeah. And so I'm glad that changed from when I was in school. Right. But I, I think they really actually got to look at it and rework it or, you know, it's just, it's all it is. It's a legalized boosters. Right. That's it. That's exactly right.

Like people, you know, Reggie losses, Heisman thing that God, they gave it back to him. Yes. But it's like, it's all legalized boost. How laughable is that now?

Unbelievable. It's like, wow, he made $100,000 10 years ago, and you stripped his Heisman from him.

I've heard I had a face for radio, so I would love that, actually.

Tell us what you're doing. Absolutely. Go download it, A. But no, I think it's just really cool. It's a different way to interact with live sports in a way that nobody ever has before. Yes. And for us, again, to interact with with fans and an audience in a different way. So please go download it and actually use it. Check it out at the Super Bowl. Do you know what I would do for your face? Wow.