Brendan Wood

We have eight of those that are currently functioning in our own product. We're thinking about commercializing this. Does that sound interesting? And his quote was, shut up and take my money. Sounds like this could be useful. So we looked into it a bit more. We kept having responses like that of people saying, this is a huge need. If you build this, I will buy it.

We have eight of those that are currently functioning in our own product. We're thinking about commercializing this. Does that sound interesting? And his quote was, shut up and take my money. Sounds like this could be useful. So we looked into it a bit more. We kept having responses like that of people saying, this is a huge need. If you build this, I will buy it.

That's when we realized, okay, we really need to take this seriously. So we actually decided to pivot the focus of the company in November, 2021 or October, 2021, one or the other. And it wasn't a hard pivot. Not like we're shutting down the passive app, but let's just not put a ton of effort into this app at the moment.

That's when we realized, okay, we really need to take this seriously. So we actually decided to pivot the focus of the company in November, 2021 or October, 2021, one or the other. And it wasn't a hard pivot. Not like we're shutting down the passive app, but let's just not put a ton of effort into this app at the moment.

That's when we realized, okay, we really need to take this seriously. So we actually decided to pivot the focus of the company in November, 2021 or October, 2021, one or the other. And it wasn't a hard pivot. Not like we're shutting down the passive app, but let's just not put a ton of effort into this app at the moment.

And let's instead focus on the integrations and see if we can get a few other applications on there. But in order for that to work, you need an MVP. That's where we said, all right, what's the quickest way we can smoke test this? Yeah, we're talking to people. We're cold calling them. We're cold emailing them. We're getting a really strong signal.

And let's instead focus on the integrations and see if we can get a few other applications on there. But in order for that to work, you need an MVP. That's where we said, all right, what's the quickest way we can smoke test this? Yeah, we're talking to people. We're cold calling them. We're cold emailing them. We're getting a really strong signal.

And let's instead focus on the integrations and see if we can get a few other applications on there. But in order for that to work, you need an MVP. That's where we said, all right, what's the quickest way we can smoke test this? Yeah, we're talking to people. We're cold calling them. We're cold emailing them. We're getting a really strong signal.

If we build an API, build an MVP, will people actually launch with it and use it? So one of the things that we had in our favor was that we already had a lot of the integrations in-house for the path of that. It was roughly three to four months between that initial focus period and when we actually launched the MVP.

If we build an API, build an MVP, will people actually launch with it and use it? So one of the things that we had in our favor was that we already had a lot of the integrations in-house for the path of that. It was roughly three to four months between that initial focus period and when we actually launched the MVP.

If we build an API, build an MVP, will people actually launch with it and use it? So one of the things that we had in our favor was that we already had a lot of the integrations in-house for the path of that. It was roughly three to four months between that initial focus period and when we actually launched the MVP.

And we were able to do it quickly because essentially what we were doing is using our existing API and adding a new authentication front end to it to allow other applications to use our same backend. So it wasn't like a fundamental technology change for us. And so that's what we did.

And we were able to do it quickly because essentially what we were doing is using our existing API and adding a new authentication front end to it to allow other applications to use our same backend. So it wasn't like a fundamental technology change for us. And so that's what we did.

And we were able to do it quickly because essentially what we were doing is using our existing API and adding a new authentication front end to it to allow other applications to use our same backend. So it wasn't like a fundamental technology change for us. And so that's what we did.

So we got a few early customers on there. And one of the things we quickly realized is that coverage is not the most important thing. We went into it thinking, oh, my goodness, this is going to be a huge lift for us. We're going to have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing.

So we got a few early customers on there. And one of the things we quickly realized is that coverage is not the most important thing. We went into it thinking, oh, my goodness, this is going to be a huge lift for us. We're going to have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing.

So we got a few early customers on there. And one of the things we quickly realized is that coverage is not the most important thing. We went into it thinking, oh, my goodness, this is going to be a huge lift for us. We're going to have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing.

Obviously, it's important to have coverage because that's like kind of your serviceable market, right? It's more important to have reliability and feature depth first. If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are registered in our API.

Obviously, it's important to have coverage because that's like kind of your serviceable market, right? It's more important to have reliability and feature depth first. If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are registered in our API.

Obviously, it's important to have coverage because that's like kind of your serviceable market, right? It's more important to have reliability and feature depth first. If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are registered in our API.