Caroline Hyde

So the individual plaintiffs, like what we saw this week in L.A., those are personal injury cases.

They're not seeking changes to the product.

But the school districts that are suing these platforms are seeking changes.

changes.

I spoke to one of the lead lawyers who's going to be representing the school district yesterday.

She talked about notifications as being a big one, right?

Bringing people in sometimes in the middle of the night to open up their phone and go on these services.

She talked about parental controls.

Age verification is a big one, making sure that young kids that aren't supposed to be on these services are not on them.

So those are the types of things they're going to be pushing for.

And, you know, those also align with what we see members of Congress talk about.

They just haven't really gotten anything over the line in terms of a

here.

I mean, there's something I think that you guys at eMarketer recognize is that away from that specific case, broadly, the social media industry is facing change.

Young people, and I don't use that term too broadly or lightly, don't consume as much or spend as much time on social media.

That's a kind of conscious thing.

Equally, the landscape is a battle for eyeballs.

You have a choice of where you spend your screen time.

Where does this factor into that broader landscape?

Minda, big tech, more specifically social media, having a big tobacco moment.