Chase Hughes

Yeah.

So when I teach, what I'm telling people is your first goal is being able to engineer and build the perfect client.

So I make the person the perfect recipient for what I need to give them.

So if I know the outcome is I need you to click on baby deer videos,

I'm going to engineer the shit out of that to where I'm not going to just start showing them to you.

I'm going to make you the perfect recipient before I start shifting your behavior.

So the way that I typically describe this is if you learn persuasion, interrogation, sales, whatever it is,

They're going to teach you how to engineer outcomes because people are obsessed with the outcome.

But I argue that if you're good, what you engineer are conditions.

And if I can engineer the right conditions, I can get you to do anything, anything.

And just as an example, just of how powerful conditions and context are.

I think it was in the 1940s.

This like stage hypnotist guy is doing like a comedy club thing.

You know, we're like, oh, the guy next to you farted and it smells really bad.

You're on a roller coaster now.

And like all of this stuff.

There's like 10 or 15 people up on stage.

And then a part of the show is, all right, all of you are cops.

You got called to a party.

Everybody in the audience is a party right now.