Chef Davide Cerrettini

To me, that is extortion. Manipulated.

Yes. I'm Italian. We invent extortion.

I agree with you.

Yes, absolutely. You open your business. In a couple of weeks, you have your business placed in their forum. You start to have good review. And then in three or four weeks, you start to receive phone calls. They call you every single day. They're pushy. They don't give up. They keep calling you.

We were answering the phone, looking at the number, and we were just telling them to go f*** themselves immediately.

After a couple of days, you start to see the results of your bad decision. So immediately, your rating is changing. Somehow, this good review, they're gone.

Bullshit. Bullshit. You are going to work. You are going to be harassed from these people. It's blackmailing. It's racket. Bring the money in to the family. And that's the Yelp mafia.

It is. It's insulting. The Italian community got really mad, not because the attention of distortion. It's the way that it's been done. That a little stupid guy called me from the Silicon Valley because he's manipulated. That's humiliating for the Italian. You should know. At least do it in the right way. Send a couple of guys with a baseball bat. Do it a classic. I'll give you the money.

Nobody say anything.

Well, you can go out and relate to him, but also tell him to go f*** himself. These people are protected by politics, law, and lawyers. And we don't give a shit anymore. It might be legal, but it's not okay.

It might be legal, but it's not okay.

My name is Chef Davide Cerrettini. I'm a chef owner at Botto Bistro, and I give 50% off a pizza if you give me a one star on Yelp.

If you want to have a good rating on Yelp, you need to pay for advertising. And I decided to don't pay advertising. So what they do, they manipulate your rating in order for you to give up and pay for advertising.