Chris Dyer
👤 PersonAppearances Over Time
Podcast Appearances
You know, uniqueness is hard for people to get. And so uniqueness, again, goes in a couple different ways. On the business side, uniqueness is what is our value proposition? What are our features and benefits? How is it we do our product or service differently than our competitors? I mean, really good companies get that right so that they can market well.
You know, uniqueness is hard for people to get. And so uniqueness, again, goes in a couple different ways. On the business side, uniqueness is what is our value proposition? What are our features and benefits? How is it we do our product or service differently than our competitors? I mean, really good companies get that right so that they can market well.
correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture
correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture
correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture
But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.
But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.
But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.
It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.
It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.
It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.
And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.
And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.
And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.
So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.
So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.
So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.
If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.
If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.
If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.