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Chris Dyer

👤 Person
312 total appearances

Appearances Over Time

Podcast Appearances

Proven Podcast
Culture That Fuels Revenue

You know, uniqueness is hard for people to get. And so uniqueness, again, goes in a couple different ways. On the business side, uniqueness is what is our value proposition? What are our features and benefits? How is it we do our product or service differently than our competitors? I mean, really good companies get that right so that they can market well.

Proven Podcast
Culture That Fuels Revenue

You know, uniqueness is hard for people to get. And so uniqueness, again, goes in a couple different ways. On the business side, uniqueness is what is our value proposition? What are our features and benefits? How is it we do our product or service differently than our competitors? I mean, really good companies get that right so that they can market well.

Proven Podcast
Culture That Fuels Revenue

correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture

Proven Podcast
Culture That Fuels Revenue

correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture

Proven Podcast
Culture That Fuels Revenue

correctly it's amazing how many you know fairly successful companies don't figure that out to the point where they could be market leaders by just articulating right i mean this may piss some people off but is the iphone that much better than like the samsung galaxy or what i mean you look at the top phones are they that much no but but apple's marketing is amazingly better yes at articulating culture

Proven Podcast
Culture That Fuels Revenue

But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.

Proven Podcast
Culture That Fuels Revenue

But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.

Proven Podcast
Culture That Fuels Revenue

But it's built in that uniqueness that you're talking about. Yeah, that culture and the uniqueness. And so, you know, that's one part of it. But the uniqueness pillar also goes into what makes our people unique. Because often what we do is we say, well, what makes us all the same? They all show up in a meeting and it's like, oh, well, we all like the bears or we all like the angels or whatever.

Proven Podcast
Culture That Fuels Revenue

It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.

Proven Podcast
Culture That Fuels Revenue

It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.

Proven Podcast
Culture That Fuels Revenue

It's like whatever stupid thing we're trying to find commonalities all the time to create connection. And instead, we need to get really interested about what makes us all different and what are the different qualities, what are the different skills, what are the different abilities that we can bring to the organization.

Proven Podcast
Culture That Fuels Revenue

And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.

Proven Podcast
Culture That Fuels Revenue

And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.

Proven Podcast
Culture That Fuels Revenue

And so I don't really care that you and I maybe both are really good, let's say, writers, right? I want to know what is it that you can do that I can't do so that you can help me when I need it and I can tell you what I'm really good at so I can help you when you need it, right? There's an area that you just aren't that strong in.

Proven Podcast
Culture That Fuels Revenue

So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.

Proven Podcast
Culture That Fuels Revenue

So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.

Proven Podcast
Culture That Fuels Revenue

So for teammates, us really understanding what makes us unique is important. And that creates diversity of thought, right? And that will, and this has become very politicized more lately, and certainly there's been some changes happening.

Proven Podcast
Culture That Fuels Revenue

If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.

Proven Podcast
Culture That Fuels Revenue

If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.

Proven Podcast
Culture That Fuels Revenue

If you really want to have a diverse workforce, whatever that means to you, whether that's diversity of thought, diversity in how people look or who they are, the way to do that is to celebrate what makes people unique. Because if you are ultimately reinforcing this idea that we care about... Tom is the most amazing salesperson. Let's go find five more Toms.