Colin Plume

But yeah, I think it was a testament to gold that investors that were typically gun-shy were diving into gold. And the U.S. sentiment right now, they just came out with a report, 25% of Americans feel more confident about gold than they feel about the dollar, and they feel even about equities. but less than 10% of Americans actually own physical gold.

But yeah, I think it was a testament to gold that investors that were typically gun-shy were diving into gold. And the U.S. sentiment right now, they just came out with a report, 25% of Americans feel more confident about gold than they feel about the dollar, and they feel even about equities. but less than 10% of Americans actually own physical gold.

So they don't all own it, but they feel pretty good about it. So that consumer sentiment, I think, is really telling. When I started the business 16 years ago, I think it was less than 3% or 4% that was interested in gold.

So they don't all own it, but they feel pretty good about it. So that consumer sentiment, I think, is really telling. When I started the business 16 years ago, I think it was less than 3% or 4% that was interested in gold.

42%.

42%.

That's unbelievable.

That's unbelievable.

What about like five years ago? Five years ago, we're in 2020. So 2020. Well, it depends. Yeah, so in 2020, there was a spike.

What about like five years ago? Five years ago, we're in 2020. So 2020. Well, it depends. Yeah, so in 2020, there was a spike.

Yeah, a couple years ago. The thing was is that that $2,000 an ounce was a really telling number. That was like, is it going to break through?

Yeah, a couple years ago. The thing was is that that $2,000 an ounce was a really telling number. That was like, is it going to break through?

Correct. Like, what's going to happen at $2,000? And I remember people having this conversation. Like, it's got too expensive. It broke $2,000, and it kind of hovered around $2,000 two, three years ago.

Correct. Like, what's going to happen at $2,000? And I remember people having this conversation. Like, it's got too expensive. It broke $2,000, and it kind of hovered around $2,000 two, three years ago.

um and then it it obviously broke through but now it's a 3200 we're at 3200 yeah and today is actually a great day to buy because it's down today because of what happened with sure with the china deal um so it pulled back today so you know it's like a stair step right you see these stair step kind of moves um but the tariff uh situation is it's like a it's like a high stakes game of musical chairs and like what happened today the way i think about it was like what happened today is that like we put one more chair back yeah we've been

um and then it it obviously broke through but now it's a 3200 we're at 3200 yeah and today is actually a great day to buy because it's down today because of what happened with sure with the china deal um so it pulled back today so you know it's like a stair step right you see these stair step kind of moves um but the tariff uh situation is it's like a it's like a high stakes game of musical chairs and like what happened today the way i think about it was like what happened today is that like we put one more chair back yeah we've been

pulling chairs away and we put a chair back so it feels a little bit better the stock market bounced um so gold's down today silver's very resilient today so that's pretty interesting um your silver's around 33 dollars and 32 33 dollars today yeah so it hasn't had the it's up 11 percent this year it hasn't had the massive that's very good It's still very good. Yeah.

pulling chairs away and we put a chair back so it feels a little bit better the stock market bounced um so gold's down today silver's very resilient today so that's pretty interesting um your silver's around 33 dollars and 32 33 dollars today yeah so it hasn't had the it's up 11 percent this year it hasn't had the massive that's very good It's still very good. Yeah.

Hasn't had the massive run of gold. But, you know, silver is different because it's not a monetary metal. It's an industrial metal. So it's technical. It's a technical use metal.

Hasn't had the massive run of gold. But, you know, silver is different because it's not a monetary metal. It's an industrial metal. So it's technical. It's a technical use metal.