Dara Khosrowshahi

Well, I think that there's always a delay between inputs and outputs, right? Which is you can start changing the inputs in terms of how you build a system, et cetera. It takes a while for the outputs to become emergent.

Well, I think that there's always a delay between inputs and outputs, right? Which is you can start changing the inputs in terms of how you build a system, et cetera. It takes a while for the outputs to become emergent.

We did take a big step post-pandemic, once Eats got to size, to merge all the teams together, the technical teams together, the marketplace teams together, single earner team, et cetera. When Eats was small, it needed its own dedicated teams. Because if you had one team doing rides in Eats, all the attention would go to rides. Once we combined the teams,

We did take a big step post-pandemic, once Eats got to size, to merge all the teams together, the technical teams together, the marketplace teams together, single earner team, et cetera. When Eats was small, it needed its own dedicated teams. Because if you had one team doing rides in Eats, all the attention would go to rides. Once we combined the teams,

That allowed one technical team to really focus on the demand side. Eats is the recipient. So the rides business has most of the audience. And generally, we move more people from rides to eats. So it's an almost free process. customer acquisition tool for Eats.

That allowed one technical team to really focus on the demand side. Eats is the recipient. So the rides business has most of the audience. And generally, we move more people from rides to eats. So it's an almost free process. customer acquisition tool for Eats.

Yeah, we get more new customers from Arise than we do from Google, Meta, Instagram, you know, all of these other channels combined. It's pretty nice to own your own media. It's awesome. It's crazy. At a quarter of the cost. So it's like, it's a proprietary channel and it's cheaper. And then on the supply side... Do you like charge internally for... Totally.

Yeah, we get more new customers from Arise than we do from Google, Meta, Instagram, you know, all of these other channels combined. It's pretty nice to own your own media. It's awesome. It's crazy. At a quarter of the cost. So it's like, it's a proprietary channel and it's cheaper. And then on the supply side... Do you like charge internally for... Totally.

Exactly, exactly. We're going to have to start charging each other for plugs on it. We can tell you a little bit about an internal pricing mechanism. But, you know, all of it sounds great. But the fact is that whatever pixel that you put on the Rides app to promote eats is taking something away from the Rides app. right?

Exactly, exactly. We're going to have to start charging each other for plugs on it. We can tell you a little bit about an internal pricing mechanism. But, you know, all of it sounds great. But the fact is that whatever pixel that you put on the Rides app to promote eats is taking something away from the Rides app. right?

So there's a bunch of experimentation that had to be done, which is what are the right surfaces, what are the right messages, how do you target it, how often do you target it, et cetera.

So there's a bunch of experimentation that had to be done, which is what are the right surfaces, what are the right messages, how do you target it, how often do you target it, et cetera.

So there's a bunch of machinery that you have to build to do this stuff successfully and for the benefit that Eats gets to be significantly larger than the detriment that Rides gets and to not get in the way of the Rides experience. You know, like you don't want to screw up that experience.

So there's a bunch of machinery that you have to build to do this stuff successfully and for the benefit that Eats gets to be significantly larger than the detriment that Rides gets and to not get in the way of the Rides experience. You know, like you don't want to screw up that experience.

So to the question of why is it happening now, is one, it looks great on paper, but then to build the machinery to actually do it effectively takes time. And then if Eats has this new customer acquisition source, every year, new customers for Eats account for less than 10% of the overall business, because it's a big repeat business. So in year one, hey, is it nice? Yeah, it's nice.

So to the question of why is it happening now, is one, it looks great on paper, but then to build the machinery to actually do it effectively takes time. And then if Eats has this new customer acquisition source, every year, new customers for Eats account for less than 10% of the overall business, because it's a big repeat business. So in year one, hey, is it nice? Yeah, it's nice.

But it doesn't really show up to investors, external investors. But then once, you know, it's the saying compounding is the seventh wonder of the world, the eighth wonder of the world. What's happening now is the compounding is happening, right? So we've had like three years of the machinery working. So one year may not be noticeable, two years may not be noticeable, but three, four years

But it doesn't really show up to investors, external investors. But then once, you know, it's the saying compounding is the seventh wonder of the world, the eighth wonder of the world. What's happening now is the compounding is happening, right? So we've had like three years of the machinery working. So one year may not be noticeable, two years may not be noticeable, but three, four years

what we're doing is essentially our margins are growing faster than our competition because we have a bunch of proprietary traffic that's coming over. And then on the ride side, there's proprietary supply coming over from eats again, compounding.

what we're doing is essentially our margins are growing faster than our competition because we have a bunch of proprietary traffic that's coming over. And then on the ride side, there's proprietary supply coming over from eats again, compounding.