David Cauthron

He's often doing some pretty amazing things, but he has constantly challenged me to think differently. One of the stories I love to tell of his is we were going to go meet with him and we had to deliver a particular product. And he was asking us when this particular feature of this product was going to be delivered. And I said, Gershom, I've got great news for you. We just completed that today.

He's often doing some pretty amazing things, but he has constantly challenged me to think differently. One of the stories I love to tell of his is we were going to go meet with him and we had to deliver a particular product. And he was asking us when this particular feature of this product was going to be delivered. And I said, Gershom, I've got great news for you. We just completed that today.

And his response was, but why didn't you complete the second and the third feature by today as well? And I'm like, wait a minute. You asked me to complete this on Friday of this week, but you're now raising the bar to Monday. Wait a minute. I didn't even have to have that last feature done. Now I have to have all three. He's always raising the bar. You never make it to the finish line.

And his response was, but why didn't you complete the second and the third feature by today as well? And I'm like, wait a minute. You asked me to complete this on Friday of this week, but you're now raising the bar to Monday. Wait a minute. I didn't even have to have that last feature done. Now I have to have all three. He's always raising the bar. You never make it to the finish line.

And his response was, but why didn't you complete the second and the third feature by today as well? And I'm like, wait a minute. You asked me to complete this on Friday of this week, but you're now raising the bar to Monday. Wait a minute. I didn't even have to have that last feature done. Now I have to have all three. He's always raising the bar. You never make it to the finish line.

But the way that you can bring that into the startup world is you're really never done. There's never a finish line. This company's never finished, right? You're always raising the bar. You're always getting a little bit better every day.

But the way that you can bring that into the startup world is you're really never done. There's never a finish line. This company's never finished, right? You're always raising the bar. You're always getting a little bit better every day.

But the way that you can bring that into the startup world is you're really never done. There's never a finish line. This company's never finished, right? You're always raising the bar. You're always getting a little bit better every day.

And if you continue to focus on that versus, oh, there's a finish line and that's what I need to get to, you're going to look back a year from now, two years from now, three years from now and go, wow, look at all of I've accomplished by just getting, again, a little bit better every single day.

And if you continue to focus on that versus, oh, there's a finish line and that's what I need to get to, you're going to look back a year from now, two years from now, three years from now and go, wow, look at all of I've accomplished by just getting, again, a little bit better every single day.

And if you continue to focus on that versus, oh, there's a finish line and that's what I need to get to, you're going to look back a year from now, two years from now, three years from now and go, wow, look at all of I've accomplished by just getting, again, a little bit better every single day.

First thing is really test your idea on a napkin before you test it in code. You need to be talking to customers first. We talked a little bit about it earlier, but you really don't dive in as a product person or as a developer, an architect, and just create the product without understanding the problem and really thinking outside in.

First thing is really test your idea on a napkin before you test it in code. You need to be talking to customers first. We talked a little bit about it earlier, but you really don't dive in as a product person or as a developer, an architect, and just create the product without understanding the problem and really thinking outside in.

First thing is really test your idea on a napkin before you test it in code. You need to be talking to customers first. We talked a little bit about it earlier, but you really don't dive in as a product person or as a developer, an architect, and just create the product without understanding the problem and really thinking outside in.

I think that's a trap that a lot of us just fall into is we don't think properly. about those customers and the outside in perspective of what you're going to go build. If you start with the napkin test, would you use this? Is this something you really need? Do you see this problem in your industry?

I think that's a trap that a lot of us just fall into is we don't think properly. about those customers and the outside in perspective of what you're going to go build. If you start with the napkin test, would you use this? Is this something you really need? Do you see this problem in your industry?

I think that's a trap that a lot of us just fall into is we don't think properly. about those customers and the outside in perspective of what you're going to go build. If you start with the napkin test, would you use this? Is this something you really need? Do you see this problem in your industry?

I think that'll help you to reduce actually the cost of your build because overall you can build something that your customers need right from the beginning versus iterating on it later. And it's a lot cheaper to do at the beginning. I mentioned it earlier, but you're going to be told you suck a hundred times.

I think that'll help you to reduce actually the cost of your build because overall you can build something that your customers need right from the beginning versus iterating on it later. And it's a lot cheaper to do at the beginning. I mentioned it earlier, but you're going to be told you suck a hundred times.

I think that'll help you to reduce actually the cost of your build because overall you can build something that your customers need right from the beginning versus iterating on it later. And it's a lot cheaper to do at the beginning. I mentioned it earlier, but you're going to be told you suck a hundred times.