Dominic Carter

Yes, I started off the company that I had originally worked for. They're the global leader in brands and advertising research. So my job when I first came to Japan was testing ads, TV ads, clients like Unilever and Mars and so forth. That was a very interesting time because at the time, Those clients are spending a lot of money on TV advertising. Clients still do spend a lot of money on TV.

Yes, I started off the company that I had originally worked for. They're the global leader in brands and advertising research. So my job when I first came to Japan was testing ads, TV ads, clients like Unilever and Mars and so forth. That was a very interesting time because at the time, Those clients are spending a lot of money on TV advertising. Clients still do spend a lot of money on TV.

But in those days, it wasn't the digital environment we have now. So there's a lot of focus on television. So there was a lot of the work that we were doing was considered to be very important. So it was actually quite high profile and high pressure.

But in those days, it wasn't the digital environment we have now. So there's a lot of focus on television. So there was a lot of the work that we were doing was considered to be very important. So it was actually quite high profile and high pressure.

But I learned a lot from that about how to communicate with consumers and things like how to adapt communications for global companies so that it works in Japan. So on and so forth. And so that was the type of work that I was doing. And when I, when I had the opportunity to come back to Japan, it was a similar type of.

But I learned a lot from that about how to communicate with consumers and things like how to adapt communications for global companies so that it works in Japan. So on and so forth. And so that was the type of work that I was doing. And when I, when I had the opportunity to come back to Japan, it was a similar type of.

It was a similar type of work that I was starting off with, but we did have the opportunity to work in the entertainment area as well. So we started working on fairly early on with Universal Studios Japan, which is a theme park, big theme park in Osaka. We were working on communications related projects and also

It was a similar type of work that I was starting off with, but we did have the opportunity to work in the entertainment area as well. So we started working on fairly early on with Universal Studios Japan, which is a theme park, big theme park in Osaka. We were working on communications related projects and also

We ended up doing most of the marketing related research for Universal Studios, which we did until essentially until COVID came along. And that sort of unfortunately put an end to that business. But we were working very heavily in those areas of market research for some time. My interests aren't only in research. I have a research business, which is, we have a fairly, it's a fairly wide business.

We ended up doing most of the marketing related research for Universal Studios, which we did until essentially until COVID came along. And that sort of unfortunately put an end to that business. But we were working very heavily in those areas of market research for some time. My interests aren't only in research. I have a research business, which is, we have a fairly, it's a fairly wide business.

type of range of projects we do everything from sort of entertainment to insurance cars luxury to human-centered design and robotics we do a really wide range of projects i've got about 40 people in that team but i also have a software business in the ad tech area and i'm also working on what i think is going to be a very a very big project around aging tech and aging related

type of range of projects we do everything from sort of entertainment to insurance cars luxury to human-centered design and robotics we do a really wide range of projects i've got about 40 people in that team but i also have a software business in the ad tech area and i'm also working on what i think is going to be a very a very big project around aging tech and aging related

technologies which is a special interest that i have i've started off in research everything that i've done has got a connection to what happened before like i'm not a big believer in making completely crazy leaps of faith but there's always going to be connections that you've made and ideas that you've had and relationships that allow you to look at new areas and i'm always looking at new areas because i get bored easily and i like making new things now

technologies which is a special interest that i have i've started off in research everything that i've done has got a connection to what happened before like i'm not a big believer in making completely crazy leaps of faith but there's always going to be connections that you've made and ideas that you've had and relationships that allow you to look at new areas and i'm always looking at new areas because i get bored easily and i like making new things now

I strongly suspect if I were more pissed on money, I'd be a lot richer than I am. Looking back, I think what I've tended to search for is connection all the time.

I strongly suspect if I were more pissed on money, I'd be a lot richer than I am. Looking back, I think what I've tended to search for is connection all the time.

So I think there is, if you're interested in connection with people and understanding of people, that whole world of consumer insights and market research is a very interesting area to work in because your projects relate to understanding people. I think we also, if you look at a social role for what we do in research, it is, it does relate to giving people a voice as well.

So I think there is, if you're interested in connection with people and understanding of people, that whole world of consumer insights and market research is a very interesting area to work in because your projects relate to understanding people. I think we also, if you look at a social role for what we do in research, it is, it does relate to giving people a voice as well.

And I think when I, when I think about it, everything that I've tried to do is about connecting with people, giving, giving voice to people, ensuring that their needs are reflected in the way that organizations that are more powerful than them relate to them. So this, of course, it can include stuff like government and whatever, but also companies that are making products.

And I think when I, when I think about it, everything that I've tried to do is about connecting with people, giving, giving voice to people, ensuring that their needs are reflected in the way that organizations that are more powerful than them relate to them. So this, of course, it can include stuff like government and whatever, but also companies that are making products.