Donald

Yeah, so that's a great question. So we do a lot of OEM. Mon & Hummel, our parent company, is a huge OE supplier to lots of big names in the ag industry. John Deere being one of the biggest is one of their great customers. So we do a lot of OE product and we also sell the Wix version in the aftermarket. And sometimes those are exactly the same products.

Yeah, so that's a great question. So we do a lot of OEM. Mon & Hummel, our parent company, is a huge OE supplier to lots of big names in the ag industry. John Deere being one of the biggest is one of their great customers. So we do a lot of OE product and we also sell the Wix version in the aftermarket. And sometimes those are exactly the same products.

Sometimes they're a little bit different because of contractual agreements. But regardless, they're still made by the same great manufacturing line and great people that are on the line each and every day. So you can trust whether it's the OEM or whether it's the Wix, you still have that same trust from all of them.

Sometimes they're a little bit different because of contractual agreements. But regardless, they're still made by the same great manufacturing line and great people that are on the line each and every day. So you can trust whether it's the OEM or whether it's the Wix, you still have that same trust from all of them.

Sometimes you can look at it and just you can tell. I mean, they're spitting image each other just happens to be the label on the outside. And there's other times that you wouldn't know that that happened to be the Wix filter. So, no, there's no easy way to do it. And there's no magic button to go and push and say, OK, show me a list of these things.

Sometimes you can look at it and just you can tell. I mean, they're spitting image each other just happens to be the label on the outside. And there's other times that you wouldn't know that that happened to be the Wix filter. So, no, there's no easy way to do it. And there's no magic button to go and push and say, OK, show me a list of these things.

So it makes it tough on the general public, I know.

So it makes it tough on the general public, I know.

Sometimes, yeah, you know, and sometimes you obviously can buy the Wix a little cheaper than you can the OE. And, you know, and sometimes it's easier to get a Wix than it is an OE depending on where the dealer might be. So it really depends on the situation.

Sometimes, yeah, you know, and sometimes you obviously can buy the Wix a little cheaper than you can the OE. And, you know, and sometimes it's easier to get a Wix than it is an OE depending on where the dealer might be. So it really depends on the situation.

Yeah, I think we have a little bit over a million different cross-references at the moment in our database. So you can obviously access that at any store that sells our products. If you want to look at it on wixfilters.com, it's there every day. Then we also have the Wix Filters app that's available. So if you want to look at it on your phone. All those cross references are there.

Yeah, I think we have a little bit over a million different cross-references at the moment in our database. So you can obviously access that at any store that sells our products. If you want to look at it on wixfilters.com, it's there every day. Then we also have the Wix Filters app that's available. So if you want to look at it on your phone. All those cross references are there.

You want to look up a filter by size. You have the length and width of dimensions that you need to figure it out. And you can't see a number that's worn off or something. You can look it up that way. There's lots of little tools like that that we offer for folks to be able to figure out what they need.

You want to look up a filter by size. You have the length and width of dimensions that you need to figure it out. And you can't see a number that's worn off or something. You can look it up that way. There's lots of little tools like that that we offer for folks to be able to figure out what they need.

Yeah, unfortunately, our packaging is a little rigid when it comes to those kind of things. So it's hard to deviate. But I understand the Hulk.

Yeah, unfortunately, our packaging is a little rigid when it comes to those kind of things. So it's hard to deviate. But I understand the Hulk.

The greatest place to go is onto the website, wixfilters.com. Go to the where to buy section and put in your zip code. It will show you all the places that are close by and what's available for you in your particular location. That's great.

The greatest place to go is onto the website, wixfilters.com. Go to the where to buy section and put in your zip code. It will show you all the places that are close by and what's available for you in your particular location. That's great.

No, I just wanted to thank you guys both for the time and for letting me speak with you. Obviously, we're really proud of Wix and all the things we've done over the years. A lot of great people, a lot of really hardworking Americans here in North Carolina and in South Carolina and other locations here that support you and your teams every day. And we appreciate the business.

No, I just wanted to thank you guys both for the time and for letting me speak with you. Obviously, we're really proud of Wix and all the things we've done over the years. A lot of great people, a lot of really hardworking Americans here in North Carolina and in South Carolina and other locations here that support you and your teams every day. And we appreciate the business.

Thanks. I appreciate it guys. Thanks Donald. Take care.

Thanks. I appreciate it guys. Thanks Donald. Take care.

Thanks. Appreciate it, guys.

Thanks. Appreciate it, guys.

Hey, I'm live and in person here in Gastonia, North Carolina, just a couple minutes outside of Charlotte.

Hey, I'm live and in person here in Gastonia, North Carolina, just a couple minutes outside of Charlotte.

Been here a long time. When I first started, I'm dating myself, but when I first started working for the company, it was in an old cotton mill that they had bought many years ago and turned into a factory. And it's got a lot of history here in this location.

Been here a long time. When I first started, I'm dating myself, but when I first started working for the company, it was in an old cotton mill that they had bought many years ago and turned into a factory. And it's got a lot of history here in this location.

I think it's, we as a group of people have become so accustomed to having everything instantaneous. And so we get in our car in the morning or a truck and we started up and we don't even really think about all the things that are happening there. Right. So you've got,

I think it's, we as a group of people have become so accustomed to having everything instantaneous. And so we get in our car in the morning or a truck and we started up and we don't even really think about all the things that are happening there. Right. So you've got,

a fuel pressure that's coming up to an injector that squirts into a cylinder that fires off automatically with a spark plug, and we just happen thousands of times over and over, and we just take it for granted. And there's lots of things that have to happen to make that take place.

a fuel pressure that's coming up to an injector that squirts into a cylinder that fires off automatically with a spark plug, and we just happen thousands of times over and over, and we just take it for granted. And there's lots of things that have to happen to make that take place.

And the same thing happens whether it's your equipment, whether it's your skid steer, your tractor, whatever the case is. All those internal combustion engines kind of operate on the same principle. And we have all these parts, pieces, and protection that have to happen simultaneously. And one of those obviously important things is to make sure that is the fuel clean? Is the oil clean?

And the same thing happens whether it's your equipment, whether it's your skid steer, your tractor, whatever the case is. All those internal combustion engines kind of operate on the same principle. And we have all these parts, pieces, and protection that have to happen simultaneously. And one of those obviously important things is to make sure that is the fuel clean? Is the oil clean?

Is the air coming in clean to that engine? And that's where the filters come into play.

Is the air coming in clean to that engine? And that's where the filters come into play.

Absolutely. That's that's exactly what we do is we want to make sure we're where it counts. And if you've ever had the fun of turning into an engine or tearing a piece of equipment apart because some little thing happened to not do its job, you'll you'll know that, you know, you shouldn't have probably tried to save a buck on that particular oil filter instead of spending the two dollars.

Absolutely. That's that's exactly what we do is we want to make sure we're where it counts. And if you've ever had the fun of turning into an engine or tearing a piece of equipment apart because some little thing happened to not do its job, you'll you'll know that, you know, you shouldn't have probably tried to save a buck on that particular oil filter instead of spending the two dollars.

You only spend a dollar. So, you know, how much time did you waste rebuilding that? You know, so that's why we offer quality products at a great price each and every day.

You only spend a dollar. So, you know, how much time did you waste rebuilding that? You know, so that's why we offer quality products at a great price each and every day.

Absolutely. Like I said, we've been around since 1939. We started out just taking the waste out of the cotton mills, and that's what became what we call a filter media in the early versions. just to kind of strip off the junk and whatnot that was in the oil.

Absolutely. Like I said, we've been around since 1939. We started out just taking the waste out of the cotton mills, and that's what became what we call a filter media in the early versions. just to kind of strip off the junk and whatnot that was in the oil.

And as things have progressed, we've started making different things over the years, whether it's passenger car filters or heavy truck or off-road or whatever the case is. So there's a whole litany of things that have evolved and changed over the years. And the quality of the products has always been, you know, top of the shelf when it comes to our designs and our production.

And as things have progressed, we've started making different things over the years, whether it's passenger car filters or heavy truck or off-road or whatever the case is. So there's a whole litany of things that have evolved and changed over the years. And the quality of the products has always been, you know, top of the shelf when it comes to our designs and our production.

That's a great question. Corey, the big thing about filters is usually the things that matter you can't see or you can't understand because It's the media, the pleated, you know, as you see the zigzags in the filter. If you have it in front of you where you can see it, some of them are in a can. Obviously, you can't see that. But the media is really the magic of the filter.

That's a great question. Corey, the big thing about filters is usually the things that matter you can't see or you can't understand because It's the media, the pleated, you know, as you see the zigzags in the filter. If you have it in front of you where you can see it, some of them are in a can. Obviously, you can't see that. But the media is really the magic of the filter.

Obviously, you've got to have seal gaskets and all those kind of things that matter. But the media is what does all the work. So it captures the contaminant. It gives you the amount of efficiency that you need. And it also allows you to have the right pressure drop over the high pressure side of the pump to the low pressure.

Obviously, you've got to have seal gaskets and all those kind of things that matter. But the media is what does all the work. So it captures the contaminant. It gives you the amount of efficiency that you need. And it also allows you to have the right pressure drop over the high pressure side of the pump to the low pressure.

So what that is, it's a good way to say there's a lot of science and engineering that goes into what that media is. And so just because they may look exactly the same, but one costs a little bit more than the other, there's probably a reason for it.

So what that is, it's a good way to say there's a lot of science and engineering that goes into what that media is. And so just because they may look exactly the same, but one costs a little bit more than the other, there's probably a reason for it.

Sure. Yeah. We have a huge laboratory here in headquarters. Um, and there is all kinds of tests we do from what are the particle sizes that go upstream versus downstream and multi-pass testing. We look at how much contaminant it holds.

Sure. Yeah. We have a huge laboratory here in headquarters. Um, and there is all kinds of tests we do from what are the particle sizes that go upstream versus downstream and multi-pass testing. We look at how much contaminant it holds.

We do all kinds of things like burst tests, salt spray tests, uh, you know, if someone's going to be on a piece of equipment for many years, uh, you know, is there going to be a rust inhibitor that, that can, you know, keep that from happening? Um, you know, we do look at things like, um,

We do all kinds of things like burst tests, salt spray tests, uh, you know, if someone's going to be on a piece of equipment for many years, uh, you know, is there going to be a rust inhibitor that, that can, you know, keep that from happening? Um, you know, we do look at things like, um,

impulse fatigue so how many times that engine cycles all in all all in all can that particular product stand up to it will it collapse under you know any kind of you know extreme environment there's just a huge amount of testing that our engineers do each and every day so going back to the media side you mentioned you started in the cotton country are you guys still using a cotton media No, no.

impulse fatigue so how many times that engine cycles all in all all in all can that particular product stand up to it will it collapse under you know any kind of you know extreme environment there's just a huge amount of testing that our engineers do each and every day so going back to the media side you mentioned you started in the cotton country are you guys still using a cotton media No, no.

So that was, uh, back in the, uh, in the late thirties, early forties, back during the war, that was just one of the few things that you can get to. Nowadays, you basically have two different types of media. You have a cellulose based media, which is effectively made from, you know, trees and other plant materials. Uh, like you would make a piece of paper, very similar in that respect.

So that was, uh, back in the, uh, in the late thirties, early forties, back during the war, that was just one of the few things that you can get to. Nowadays, you basically have two different types of media. You have a cellulose based media, which is effectively made from, you know, trees and other plant materials. Uh, like you would make a piece of paper, very similar in that respect.

Uh, and then the other one is a synthetic. So that is a more of a a spun bond type media, or it is a full synthetic fiberglass type situation where multi-layers are stacked on top of each other. So there's a tremendous amount of technology that goes into just manufacturing media these days.

Uh, and then the other one is a synthetic. So that is a more of a a spun bond type media, or it is a full synthetic fiberglass type situation where multi-layers are stacked on top of each other. So there's a tremendous amount of technology that goes into just manufacturing media these days.

It depends on the application. Yeah. So a lot of your passenger car stuff you're going to see is more cellulose based. And then as you get into the more our specialized type environments, you're going to see more synthetic. And sometimes you can blend those two things together. And so it just really depends on the application.

It depends on the application. Yeah. So a lot of your passenger car stuff you're going to see is more cellulose based. And then as you get into the more our specialized type environments, you're going to see more synthetic. And sometimes you can blend those two things together. And so it just really depends on the application.

Yeah, so one of the things, obviously, that we pride ourselves in is our quality, but we also, like many manufacturers, have a warranty on our products. So if anything goes wrong, our product is covered fully by the warranty. So let's say we screwed something up and it blew up your engine, we'll cover that with our warranty and replace your engine.

Yeah, so one of the things, obviously, that we pride ourselves in is our quality, but we also, like many manufacturers, have a warranty on our products. So if anything goes wrong, our product is covered fully by the warranty. So let's say we screwed something up and it blew up your engine, we'll cover that with our warranty and replace your engine.

So we have a very good process with a very lot of smart folks that will go out. They'll take the product from that particular customer. And when there's a problem, they'll send it back. The lab gets into the weeds looking at each and everything. And we'll figure out, is it a user error? Was it something we manufactured wrong? Was it something that the engine did that nobody could have predicted?

So we have a very good process with a very lot of smart folks that will go out. They'll take the product from that particular customer. And when there's a problem, they'll send it back. The lab gets into the weeds looking at each and everything. And we'll figure out, is it a user error? Was it something we manufactured wrong? Was it something that the engine did that nobody could have predicted?

So we have a lot of very smart people that get into that to figure out exactly what happened.

So we have a lot of very smart people that get into that to figure out exactly what happened.

We sell our products all through distribution, so we don't sell anything direct. So all of our products go through our distributors. I mean, there's the famous ones like O'Reilly's that carry wigs each and every day right out there on the shelf. And then there's a lot of mom and pop distribution channels that are out in all pockets of the country.

We sell our products all through distribution, so we don't sell anything direct. So all of our products go through our distributors. I mean, there's the famous ones like O'Reilly's that carry wigs each and every day right out there on the shelf. And then there's a lot of mom and pop distribution channels that are out in all pockets of the country.

So we sell everything within the U.S., Canada, Mexico, and a lot of export products as well. So it's everywhere. It's kind of like Visa, everywhere you want to be.

So we sell everything within the U.S., Canada, Mexico, and a lot of export products as well. So it's everywhere. It's kind of like Visa, everywhere you want to be.

A caterpillar is a caterpillar, or a deer is a deer, you know? So they happen to live in Brazil or Malaysia, just like any other place in the world. So guess what? We make a product for it, and somebody needs it.

A caterpillar is a caterpillar, or a deer is a deer, you know? So they happen to live in Brazil or Malaysia, just like any other place in the world. So guess what? We make a product for it, and somebody needs it.

And listeners, welcome back to the Farm for Profit podcast. You got Tanner here. Farm for what podcast? Farm for Profit. Oh, it's like you've had a little wine. Oh, we might have. Just a little bit. So are you not joining us today or is it just me? I am not doing it. Well, sorry, I was looking at the text.

And listeners, welcome back to the Farm for Profit podcast. You got Tanner here. Farm for what podcast? Farm for Profit. Oh, it's like you've had a little wine. Oh, we might have. Just a little bit. So are you not joining us today or is it just me? I am not doing it. Well, sorry, I was looking at the text.

That's not bad. You can get figured out.

That's not bad. You can get figured out.

Okay.

Okay.

That's good to know. That's good. So if we do have a listener that wants to order, how best do they go about doing that?

That's good to know. That's good. So if we do have a listener that wants to order, how best do they go about doing that?

I'll put it in the show notes.

I'll put it in the show notes.

Yeah. So that's exciting for us to share this with you. But first, we're going to get into that what's working in ag segment with Sherry. And then we will jump into that panel discussion that came from Tech Hub Live.

Yeah. So that's exciting for us to share this with you. But first, we're going to get into that what's working in ag segment with Sherry. And then we will jump into that panel discussion that came from Tech Hub Live.

He's sitting there in the corner of the room, piece of cardboard.

He's sitting there in the corner of the room, piece of cardboard.

Oh, that's great. Well, that was good. There was a lot of information in a short amount of time for our listeners. It's always a pleasure having you here. And super special that we got lunch today. Yeah, thanks for lunch. Yeah, but that wraps up a really good segment. Thank you.

Oh, that's great. Well, that was good. There was a lot of information in a short amount of time for our listeners. It's always a pleasure having you here. And super special that we got lunch today. Yeah, thanks for lunch. Yeah, but that wraps up a really good segment. Thank you.

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Coming in after your lunch to sit down and listen to a few farmers, some of the best and brightest that Iowa has to offer. It's exciting. My name's Tanner Winterhoff. I'm one of the co-hosts of the Farm for Profit podcast. We've been taking the message of how we can help farmers achieve higher levels of profitability and conveying that in a podcast format for over five years.

Coming in after your lunch to sit down and listen to a few farmers, some of the best and brightest that Iowa has to offer. It's exciting. My name's Tanner Winterhoff. I'm one of the co-hosts of the Farm for Profit podcast. We've been taking the message of how we can help farmers achieve higher levels of profitability and conveying that in a podcast format for over five years.

And I get the pleasure of hosting your panel today. I do know that the lights are really bright for most of us, but I see everybody in the corner of the rooms too. So thanks for coming in and sitting down. Don't be afraid to ask questions.

And I get the pleasure of hosting your panel today. I do know that the lights are really bright for most of us, but I see everybody in the corner of the rooms too. So thanks for coming in and sitting down. Don't be afraid to ask questions.

The way I like to manage the panels when I get to host them is I've got a couple of questions, but ultimately let's take the conversation the direction that you want to go. And we're gonna rely on the expertise of our panelists to navigate that journey as well. So before we jump into the first question, Let's just go down the line of the panel here.

The way I like to manage the panels when I get to host them is I've got a couple of questions, but ultimately let's take the conversation the direction that you want to go. And we're gonna rely on the expertise of our panelists to navigate that journey as well. So before we jump into the first question, Let's just go down the line of the panel here.

Why don't you guys introduce yourself and let the audience know what your farming operation and tie to agriculture looks like.

Why don't you guys introduce yourself and let the audience know what your farming operation and tie to agriculture looks like.

That's clever. Big Mac from McDonald Farms? Yeah, that was the first one. You guys certainly know how to pick the names.

That's clever. Big Mac from McDonald Farms? Yeah, that was the first one. You guys certainly know how to pick the names.

As you can see, the panel is diverse, and yet we all farm right here in Iowa. So this will be an interesting way to go about understanding how technology is woven into the operations of the folks here on the stage. And then also, Corey and I will share a perspective of the interviews that we've done on the podcast.

As you can see, the panel is diverse, and yet we all farm right here in Iowa. So this will be an interesting way to go about understanding how technology is woven into the operations of the folks here on the stage. And then also, Corey and I will share a perspective of the interviews that we've done on the podcast.

We talk to over 100 people every single year and get perspective on what technology looks like there too. But Scott, why don't we start with you? And I want to know to you, what does technology mean? What is technology?

We talk to over 100 people every single year and get perspective on what technology looks like there too. But Scott, why don't we start with you? And I want to know to you, what does technology mean? What is technology?

We just got a fantastic lunch. What a great surprise. Walk in here and it smells amazing. We let her break in ahead of time because neither one of us were here. It went out perfectly.

We just got a fantastic lunch. What a great surprise. Walk in here and it smells amazing. We let her break in ahead of time because neither one of us were here. It went out perfectly.

What about you, Corey? What's technology to you?

What about you, Corey? What's technology to you?

Rachel, you might have a little different take on what technology means to you, especially with your tie to people of act.

Rachel, you might have a little different take on what technology means to you, especially with your tie to people of act.

I like that. And Brad? We've gotten to connect, obviously, through your role at Continuum Ag. So explain what technology means to Continuum Ag.

I like that. And Brad? We've gotten to connect, obviously, through your role at Continuum Ag. So explain what technology means to Continuum Ag.

Yeah, I like that a lot. And remember, too, if you're sitting in here and you're taking this panel in. We do have two mics that are stationed in the walkways. I will do my best to turn around and check the mic out over my right hand shoulder. I'll rely on Corey to help notice somebody standing there.

Yeah, I like that a lot. And remember, too, if you're sitting in here and you're taking this panel in. We do have two mics that are stationed in the walkways. I will do my best to turn around and check the mic out over my right hand shoulder. I'll rely on Corey to help notice somebody standing there.

But if you have a question, just stand up and we will make sure that we get your question addressed here on this panel. But as we now think about this, Brad, I'll let you start off. When you look at the operations that you work with and the farms that you manage, How's that adoption of technology come? Is it quick? Has it been done over time? What do you see?

But if you have a question, just stand up and we will make sure that we get your question addressed here on this panel. But as we now think about this, Brad, I'll let you start off. When you look at the operations that you work with and the farms that you manage, How's that adoption of technology come? Is it quick? Has it been done over time? What do you see?

And Scott, I know you alluded to it a little bit earlier about how your farm covers a vast area, a larger territory. So the adoption of technology for your operations probably been a little bit different than others.

And Scott, I know you alluded to it a little bit earlier about how your farm covers a vast area, a larger territory. So the adoption of technology for your operations probably been a little bit different than others.

All right. Well, it's time for a What's Working in Ag segment. And it's our pleasure to have Sherry, our friend, back again. We're not friends. Oh. We flew her in just to cook for us.

All right. Well, it's time for a What's Working in Ag segment. And it's our pleasure to have Sherry, our friend, back again. We're not friends. Oh. We flew her in just to cook for us.

Yeah, I know, Rachel, you've gotten to travel to a lot of different trade shows and gotten to see ag specific technology on display. But you also do a good job of observing the way those attendees take in the booths and interact with people. Can you talk a little bit about that?

Yeah, I know, Rachel, you've gotten to travel to a lot of different trade shows and gotten to see ag specific technology on display. But you also do a good job of observing the way those attendees take in the booths and interact with people. Can you talk a little bit about that?

But you didn't even introduce yourself. Corey is also joining us on today's show. And we're excited to share with you an episode that we didn't plan on putting out as an episode. It started as a panel discussion at Tech Hub Live, an event about all things technology and the future of what is going to shape agriculture in Des Moines. And I got to host that panel today.

But you didn't even introduce yourself. Corey is also joining us on today's show. And we're excited to share with you an episode that we didn't plan on putting out as an episode. It started as a panel discussion at Tech Hub Live, an event about all things technology and the future of what is going to shape agriculture in Des Moines. And I got to host that panel today.

And that is something that you do very well in your business. And we got to have an interview with a gal that built a mini home the other day. And she took a one of the last refrigerators that was made before World War Two, before they converted that line to making props for airplanes. And she redid that refrigerator.

And that is something that you do very well in your business. And we got to have an interview with a gal that built a mini home the other day. And she took a one of the last refrigerators that was made before World War Two, before they converted that line to making props for airplanes. And she redid that refrigerator.

And it's fascinating the amount of electricity that fridge uses versus the current size mini fridge. It was a smaller one is identical. So even though technology is advanced in the appliance world, that refrigerator is just as efficient. It's just one example of outside of agriculture. Things may look like they're progressing even faster. And in some areas they are.

And it's fascinating the amount of electricity that fridge uses versus the current size mini fridge. It was a smaller one is identical. So even though technology is advanced in the appliance world, that refrigerator is just as efficient. It's just one example of outside of agriculture. Things may look like they're progressing even faster. And in some areas they are.

And that was a small tidbit that we got out of one of our guests. But Corey, I want you to start off the answer as we go down the line for a question about what do you think you use on your farm in the forms of technology or the latest in technology that is being used differently than other farmers?

And that was a small tidbit that we got out of one of our guests. But Corey, I want you to start off the answer as we go down the line for a question about what do you think you use on your farm in the forms of technology or the latest in technology that is being used differently than other farmers?

I just get paid to grow them. So what we're going to cover today in this What's Working Tonight segment is a lot of common questions around why Steinbauer works for you on your farm. Obviously, every single one of our families, including Dave's family, have seen the benefits of the product. But we know it's a confusing topic because people can mislabel it often.

I just get paid to grow them. So what we're going to cover today in this What's Working Tonight segment is a lot of common questions around why Steinbauer works for you on your farm. Obviously, every single one of our families, including Dave's family, have seen the benefits of the product. But we know it's a confusing topic because people can mislabel it often.

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Reach out to your local Maya Cornheads dealer or visit mayacornheads.com to find your perfect match today. Maya Cornheads, harvest with confidence. That's good. Rachel, how do you use technology different than others?

Reach out to your local Maya Cornheads dealer or visit mayacornheads.com to find your perfect match today. Maya Cornheads, harvest with confidence. That's good. Rachel, how do you use technology different than others?

I even still mislabeled it sitting at lunch today.

I even still mislabeled it sitting at lunch today.

Our third co-host would have loved your answer because he says data is the currency of everything. And he puts a word at the end of it. Internet, live, business, absolutely. Hey, thanks for doing that. Well, we will. I feel like the first person to ask a question needs a prize, and I didn't bring one. But why don't you go ahead and start?

Our third co-host would have loved your answer because he says data is the currency of everything. And he puts a word at the end of it. Internet, live, business, absolutely. Hey, thanks for doing that. Well, we will. I feel like the first person to ask a question needs a prize, and I didn't bring one. But why don't you go ahead and start?

Smart. Very smart.

Smart. Very smart.

So I like that question. I think I'm going to try to phrase it effectively, so you have to let me know if I don't. But how are you involving regenerative practices and the potential adoption of other regenerative ideas into your farming operation with the idea that there may be data and trends that fall behind in identifying if it's working or not for your farm.

So I like that question. I think I'm going to try to phrase it effectively, so you have to let me know if I don't. But how are you involving regenerative practices and the potential adoption of other regenerative ideas into your farming operation with the idea that there may be data and trends that fall behind in identifying if it's working or not for your farm.

So Brad, why don't we start right back with you?

So Brad, why don't we start right back with you?

That's correct. I did chuckle to myself during that when you said you put pencil to paper and we are in a tech Adoption. And here I am also using pen and paper. What a great representation. But I also want you to identify, maybe for some in the audience that don't know, you've mentioned CI a couple of times. Can you identify what that is?

That's correct. I did chuckle to myself during that when you said you put pencil to paper and we are in a tech Adoption. And here I am also using pen and paper. What a great representation. But I also want you to identify, maybe for some in the audience that don't know, you've mentioned CI a couple of times. Can you identify what that is?

I appreciate that other direction of an answer too. And Corey, I want to see if you can pull from the interviews and the relationships that we've built through the podcast as to how you've witnessed folks adopting more regenerative practices and using data to do that.

I appreciate that other direction of an answer too. And Corey, I want to see if you can pull from the interviews and the relationships that we've built through the podcast as to how you've witnessed folks adopting more regenerative practices and using data to do that.

Let's do it. I appreciate that answer. And I think you're going to lead into a really good next question, but I want to see out of everybody sitting in the audience, would you raise your hand if you are a farmer? Okay. So just a couple, how many of you have a family member that farms? Okay. So there's a lot, there's a very close tie to agriculture sitting in this room.

Let's do it. I appreciate that answer. And I think you're going to lead into a really good next question, but I want to see out of everybody sitting in the audience, would you raise your hand if you are a farmer? Okay. So just a couple, how many of you have a family member that farms? Okay. So there's a lot, there's a very close tie to agriculture sitting in this room.

How many of you don't have any tie to agriculture except for knowing this panel was happening? That's good. We didn't see very many hands. I appreciate that. So I'll just go right back to you, Corey. As we look at the emerging technologies, the items that we know exist are already in the works to help advance certain parts of agriculture.

How many of you don't have any tie to agriculture except for knowing this panel was happening? That's good. We didn't see very many hands. I appreciate that. So I'll just go right back to you, Corey. As we look at the emerging technologies, the items that we know exist are already in the works to help advance certain parts of agriculture.

What are you most excited about that you know is coming soon?

What are you most excited about that you know is coming soon?

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

Correct.

Correct.

And Rachel, how about you? What technology have you seen that you're most excited about?

And Rachel, how about you? What technology have you seen that you're most excited about?

Okay, Brad, why don't you round out that question?

Okay, Brad, why don't you round out that question?

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

What about you, Corey? Where do you feel technology is lacking?

What about you, Corey? Where do you feel technology is lacking?

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?

And just a reminder, we do have two mics set up if you've got additional questions for the panelists to jump right up. But Rachel, if you want to finish out that question on where you're excited to see technology come in and fill in.

And just a reminder, we do have two mics set up if you've got additional questions for the panelists to jump right up. But Rachel, if you want to finish out that question on where you're excited to see technology come in and fill in.

That's a great observation because we know through a lot of the partners we have through Farm for Profit that there's a lot of performance upgrade kits available. Rather than having to replace an entire machine, you can just increase the effectiveness of that machine. On your farm, Scott, have you taken advantage of the pucks? Yeah.

That's a great observation because we know through a lot of the partners we have through Farm for Profit that there's a lot of performance upgrade kits available. Rather than having to replace an entire machine, you can just increase the effectiveness of that machine. On your farm, Scott, have you taken advantage of the pucks? Yeah.

Got to moderate that, and you got to be one of the expert guests.

Got to moderate that, and you got to be one of the expert guests.

I was going to say one of the unique things about your farm, Corey, in didn't want to say that because it's not as unique as it is. The farming population is aging. So there's a lot of things that you've done to the equipment on your operation to help with your aging dad to make him be able to farm for a longer period of time.

I was going to say one of the unique things about your farm, Corey, in didn't want to say that because it's not as unique as it is. The farming population is aging. So there's a lot of things that you've done to the equipment on your operation to help with your aging dad to make him be able to farm for a longer period of time.

And what people love on social media is your claw.

And what people love on social media is your claw.

I think it's fun for us on the podcast front to get access to a lot of different individuals that want to promote a product, want to share their story, and it doesn't always make its way all the way to our listeners. But that doesn't mean it doesn't get that message, the opportunity to be spread.

I think it's fun for us on the podcast front to get access to a lot of different individuals that want to promote a product, want to share their story, and it doesn't always make its way all the way to our listeners. But that doesn't mean it doesn't get that message, the opportunity to be spread.

But as you sit up here on this panel, I want you to start thinking about where you think the future of technology and agriculture is going. I'm not talking about next year. I want to know 10 years out. I want you to start dreaming about what you think 10 years out looks like. But I want to talk to the audience here again.

But as you sit up here on this panel, I want you to start thinking about where you think the future of technology and agriculture is going. I'm not talking about next year. I want to know 10 years out. I want you to start dreaming about what you think 10 years out looks like. But I want to talk to the audience here again.

As you sit here at the end of your day, at the end of this conference, how many of you are walking away with something that might turn into a new idea for agriculture? Why don't you raise your hands? Did anything spark a potential new idea? So we got just a couple. Did any of you sit here and learn about something in one of the presentations that you didn't know about before you sat here?

As you sit here at the end of your day, at the end of this conference, how many of you are walking away with something that might turn into a new idea for agriculture? Why don't you raise your hands? Did anything spark a potential new idea? So we got just a couple. Did any of you sit here and learn about something in one of the presentations that you didn't know about before you sat here?

in that room. How many of you are gonna walk out of this with something that you plan to instrument or put in and implement on your farm or in your business right now?

in that room. How many of you are gonna walk out of this with something that you plan to instrument or put in and implement on your farm or in your business right now?

Yeah, so that's amazing that we can come to an event like this and that hope stays the future of ag and tech conferences to where we can continue to socialize and build a network to get ideas that might help us do something a little bit better. But hopefully I stalled just long enough for you guys to put together your vision of what you think the future of ag looks like.

Yeah, so that's amazing that we can come to an event like this and that hope stays the future of ag and tech conferences to where we can continue to socialize and build a network to get ideas that might help us do something a little bit better. But hopefully I stalled just long enough for you guys to put together your vision of what you think the future of ag looks like.

And Rachel, you get to go first.

And Rachel, you get to go first.

You get to go first.

You get to go first.

The hardest question. You get to go first.

The hardest question. You get to go first.

I feel like Corey and Scott should arm wrestle for who has to go last. He'd beat you? Oh, okay. So Scott, you get to go next. He's forfeiting. Go right ahead.

I feel like Corey and Scott should arm wrestle for who has to go last. He'd beat you? Oh, okay. So Scott, you get to go next. He's forfeiting. Go right ahead.

Yeah, I'm glad that you all shared your perspective and the answers that you did that it It might look like a swarm of robots in the future and it may be larger sized operations and we may be dealing with more social connections and the same thing about how we're going to continue to move the regenerative message forward. So thank you all for being a panelist and putting up with me.

Yeah, I'm glad that you all shared your perspective and the answers that you did that it It might look like a swarm of robots in the future and it may be larger sized operations and we may be dealing with more social connections and the same thing about how we're going to continue to move the regenerative message forward. So thank you all for being a panelist and putting up with me.

And I do thank the one individual that found my jokes funny on this side of the room as this goes. But my summary of what we talked about up here is technology for us as panelists needs to be able to help us direct the narrative and tell our story. It needs to be able to help remove emotion.

And I do thank the one individual that found my jokes funny on this side of the room as this goes. But my summary of what we talked about up here is technology for us as panelists needs to be able to help us direct the narrative and tell our story. It needs to be able to help remove emotion.

It needs to be able to help us increase productivity, save time, reduce costs, and it needs to come with a positive user experience. I think is ultimately what I grabbed from you as panelists. So again, thank you everybody for being a part of the panel. Thank you for hanging out with us and thank you for coming to the event. I get to be taxed with the reminder that you need to take your survey.

It needs to be able to help us increase productivity, save time, reduce costs, and it needs to come with a positive user experience. I think is ultimately what I grabbed from you as panelists. So again, thank you everybody for being a part of the panel. Thank you for hanging out with us and thank you for coming to the event. I get to be taxed with the reminder that you need to take your survey.

Your survey is in your event app. Please do that. That's also how you get access to presentations. So if you are in the app, please stop out there and take that survey. The event organizers also say thank you for you coming. They also wanted me to say thank you to the key sponsors and members that have made this possible. So just a reminder, you can come back same place, same time next year.

Your survey is in your event app. Please do that. That's also how you get access to presentations. So if you are in the app, please stop out there and take that survey. The event organizers also say thank you for you coming. They also wanted me to say thank you to the key sponsors and members that have made this possible. So just a reminder, you can come back same place, same time next year.

Another great event will take place. But one last time, thank you to everybody for being here.

Another great event will take place. But one last time, thank you to everybody for being here.

I didn't realize that it isn't always engaging. Like, if it's not under load, your module doesn't say go.

I didn't realize that it isn't always engaging. Like, if it's not under load, your module doesn't say go.

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I made you sound like an expert.

I made you sound like an expert.

But we had to jump in here and put a little introduction together to let you know that it's not our standard show structure. You will get four guests. You got Corey on the panel, Rachel Fishback, who you've probably met and know as Iowa Farm Mama. We had Scott Henry. son of Steve Henry. Longview Farms. Longview Farms here in Central Iowa. And then we also had Brad coming to us from Continuum Ag.

But we had to jump in here and put a little introduction together to let you know that it's not our standard show structure. You will get four guests. You got Corey on the panel, Rachel Fishback, who you've probably met and know as Iowa Farm Mama. We had Scott Henry. son of Steve Henry. Longview Farms. Longview Farms here in Central Iowa. And then we also had Brad coming to us from Continuum Ag.

I'm appreciating the insight. And every time we get to talk, you get to teach us a little bit something new. What are some of the main reasons that we put a module on, right? We want more power, but this also helps us save fuel, right?

I'm appreciating the insight. And every time we get to talk, you get to teach us a little bit something new. What are some of the main reasons that we put a module on, right? We want more power, but this also helps us save fuel, right?

So a lot of great resources and information there. But wanted to make sure we got this set up for you the right way. Remember, if you've got ideas like this or you need a panel moderated, farmforprofitllc at gmail.com. It's always fun to put these together and felt the content was worth sharing with you as well. So wanted to jump into an episode like this today.

So a lot of great resources and information there. But wanted to make sure we got this set up for you the right way. Remember, if you've got ideas like this or you need a panel moderated, farmforprofitllc at gmail.com. It's always fun to put these together and felt the content was worth sharing with you as well. So wanted to jump into an episode like this today.

Whoa. Yeah. You just mentioned Michigan, so that means Steinbauer has a USA location.

Whoa. Yeah. You just mentioned Michigan, so that means Steinbauer has a USA location.

Parts here, dealer network.

Parts here, dealer network.

We also are going to start off with a What's Working in Ag segment from one of our really good friends. And she almost feels like family now. Well, she did cook us a meal. It's hard to not call her family. But, yes, we get to talk to Sherry from Steinbauer.

We also are going to start off with a What's Working in Ag segment from one of our really good friends. And she almost feels like family now. Well, she did cook us a meal. It's hard to not call her family. But, yes, we get to talk to Sherry from Steinbauer.

Okay. So is that both options? Yeah. So do you just deliver it to me and I install it or is it hard to install?

Okay. So is that both options? Yeah. So do you just deliver it to me and I install it or is it hard to install?

Yeah, so that's a great question. So we do a lot of OEM. Mon & Hummel, our parent company, is a huge OE supplier to lots of big names in the ag industry. John Deere being one of the biggest is one of their great customers. So we do a lot of OE product and we also sell the Wix version in the aftermarket. And sometimes those are exactly the same products.

Sometimes they're a little bit different because of contractual agreements. But regardless, they're still made by the same great manufacturing line and great people that are on the line each and every day. So you can trust whether it's the OEM or whether it's the Wix, you still have that same trust from all of them.

Sometimes you can look at it and just you can tell. I mean, they're spitting image each other just happens to be the label on the outside. And there's other times that you wouldn't know that that happened to be the Wix filter. So, no, there's no easy way to do it. And there's no magic button to go and push and say, OK, show me a list of these things.

So it makes it tough on the general public, I know.

Sometimes, yeah, you know, and sometimes you obviously can buy the Wix a little cheaper than you can the OE. And, you know, and sometimes it's easier to get a Wix than it is an OE depending on where the dealer might be. So it really depends on the situation.

Yeah, I think we have a little bit over a million different cross-references at the moment in our database. So you can obviously access that at any store that sells our products. If you want to look at it on wixfilters.com, it's there every day. Then we also have the Wix Filters app that's available. So if you want to look at it on your phone. All those cross references are there.

You want to look up a filter by size. You have the length and width of dimensions that you need to figure it out. And you can't see a number that's worn off or something. You can look it up that way. There's lots of little tools like that that we offer for folks to be able to figure out what they need.

Yeah, unfortunately, our packaging is a little rigid when it comes to those kind of things. So it's hard to deviate. But I understand the Hulk.

The greatest place to go is onto the website, wixfilters.com. Go to the where to buy section and put in your zip code. It will show you all the places that are close by and what's available for you in your particular location. That's great.

No, I just wanted to thank you guys both for the time and for letting me speak with you. Obviously, we're really proud of Wix and all the things we've done over the years. A lot of great people, a lot of really hardworking Americans here in North Carolina and in South Carolina and other locations here that support you and your teams every day. And we appreciate the business.

Thanks. I appreciate it guys. Thanks Donald. Take care.

Thanks. Appreciate it, guys.

Hey, I'm live and in person here in Gastonia, North Carolina, just a couple minutes outside of Charlotte.

Been here a long time. When I first started, I'm dating myself, but when I first started working for the company, it was in an old cotton mill that they had bought many years ago and turned into a factory. And it's got a lot of history here in this location.

I think it's, we as a group of people have become so accustomed to having everything instantaneous. And so we get in our car in the morning or a truck and we started up and we don't even really think about all the things that are happening there. Right. So you've got,

a fuel pressure that's coming up to an injector that squirts into a cylinder that fires off automatically with a spark plug, and we just happen thousands of times over and over, and we just take it for granted. And there's lots of things that have to happen to make that take place.

And the same thing happens whether it's your equipment, whether it's your skid steer, your tractor, whatever the case is. All those internal combustion engines kind of operate on the same principle. And we have all these parts, pieces, and protection that have to happen simultaneously. And one of those obviously important things is to make sure that is the fuel clean? Is the oil clean?

Is the air coming in clean to that engine? And that's where the filters come into play.

Absolutely. That's that's exactly what we do is we want to make sure we're where it counts. And if you've ever had the fun of turning into an engine or tearing a piece of equipment apart because some little thing happened to not do its job, you'll you'll know that, you know, you shouldn't have probably tried to save a buck on that particular oil filter instead of spending the two dollars.

You only spend a dollar. So, you know, how much time did you waste rebuilding that? You know, so that's why we offer quality products at a great price each and every day.

Absolutely. Like I said, we've been around since 1939. We started out just taking the waste out of the cotton mills, and that's what became what we call a filter media in the early versions. just to kind of strip off the junk and whatnot that was in the oil.

And as things have progressed, we've started making different things over the years, whether it's passenger car filters or heavy truck or off-road or whatever the case is. So there's a whole litany of things that have evolved and changed over the years. And the quality of the products has always been, you know, top of the shelf when it comes to our designs and our production.

That's a great question. Corey, the big thing about filters is usually the things that matter you can't see or you can't understand because It's the media, the pleated, you know, as you see the zigzags in the filter. If you have it in front of you where you can see it, some of them are in a can. Obviously, you can't see that. But the media is really the magic of the filter.

Obviously, you've got to have seal gaskets and all those kind of things that matter. But the media is what does all the work. So it captures the contaminant. It gives you the amount of efficiency that you need. And it also allows you to have the right pressure drop over the high pressure side of the pump to the low pressure.

So what that is, it's a good way to say there's a lot of science and engineering that goes into what that media is. And so just because they may look exactly the same, but one costs a little bit more than the other, there's probably a reason for it.

Sure. Yeah. We have a huge laboratory here in headquarters. Um, and there is all kinds of tests we do from what are the particle sizes that go upstream versus downstream and multi-pass testing. We look at how much contaminant it holds.

We do all kinds of things like burst tests, salt spray tests, uh, you know, if someone's going to be on a piece of equipment for many years, uh, you know, is there going to be a rust inhibitor that, that can, you know, keep that from happening? Um, you know, we do look at things like, um,

impulse fatigue so how many times that engine cycles all in all all in all can that particular product stand up to it will it collapse under you know any kind of you know extreme environment there's just a huge amount of testing that our engineers do each and every day so going back to the media side you mentioned you started in the cotton country are you guys still using a cotton media No, no.

So that was, uh, back in the, uh, in the late thirties, early forties, back during the war, that was just one of the few things that you can get to. Nowadays, you basically have two different types of media. You have a cellulose based media, which is effectively made from, you know, trees and other plant materials. Uh, like you would make a piece of paper, very similar in that respect.

Uh, and then the other one is a synthetic. So that is a more of a a spun bond type media, or it is a full synthetic fiberglass type situation where multi-layers are stacked on top of each other. So there's a tremendous amount of technology that goes into just manufacturing media these days.

It depends on the application. Yeah. So a lot of your passenger car stuff you're going to see is more cellulose based. And then as you get into the more our specialized type environments, you're going to see more synthetic. And sometimes you can blend those two things together. And so it just really depends on the application.

Yeah, so one of the things, obviously, that we pride ourselves in is our quality, but we also, like many manufacturers, have a warranty on our products. So if anything goes wrong, our product is covered fully by the warranty. So let's say we screwed something up and it blew up your engine, we'll cover that with our warranty and replace your engine.

So we have a very good process with a very lot of smart folks that will go out. They'll take the product from that particular customer. And when there's a problem, they'll send it back. The lab gets into the weeds looking at each and everything. And we'll figure out, is it a user error? Was it something we manufactured wrong? Was it something that the engine did that nobody could have predicted?

So we have a lot of very smart people that get into that to figure out exactly what happened.

We sell our products all through distribution, so we don't sell anything direct. So all of our products go through our distributors. I mean, there's the famous ones like O'Reilly's that carry wigs each and every day right out there on the shelf. And then there's a lot of mom and pop distribution channels that are out in all pockets of the country.

So we sell everything within the U.S., Canada, Mexico, and a lot of export products as well. So it's everywhere. It's kind of like Visa, everywhere you want to be.

A caterpillar is a caterpillar, or a deer is a deer, you know? So they happen to live in Brazil or Malaysia, just like any other place in the world. So guess what? We make a product for it, and somebody needs it.

And listeners, welcome back to the Farm for Profit podcast. You got Tanner here. Farm for what podcast? Farm for Profit. Oh, it's like you've had a little wine. Oh, we might have. Just a little bit. So are you not joining us today or is it just me? I am not doing it. Well, sorry, I was looking at the text.

That's not bad. You can get figured out.

Okay.

That's good to know. That's good. So if we do have a listener that wants to order, how best do they go about doing that?

I'll put it in the show notes.

Yeah. So that's exciting for us to share this with you. But first, we're going to get into that what's working in ag segment with Sherry. And then we will jump into that panel discussion that came from Tech Hub Live.

He's sitting there in the corner of the room, piece of cardboard.

Oh, that's great. Well, that was good. There was a lot of information in a short amount of time for our listeners. It's always a pleasure having you here. And super special that we got lunch today. Yeah, thanks for lunch. Yeah, but that wraps up a really good segment. Thank you.

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Coming in after your lunch to sit down and listen to a few farmers, some of the best and brightest that Iowa has to offer. It's exciting. My name's Tanner Winterhoff. I'm one of the co-hosts of the Farm for Profit podcast. We've been taking the message of how we can help farmers achieve higher levels of profitability and conveying that in a podcast format for over five years.

And I get the pleasure of hosting your panel today. I do know that the lights are really bright for most of us, but I see everybody in the corner of the rooms too. So thanks for coming in and sitting down. Don't be afraid to ask questions.

The way I like to manage the panels when I get to host them is I've got a couple of questions, but ultimately let's take the conversation the direction that you want to go. And we're gonna rely on the expertise of our panelists to navigate that journey as well. So before we jump into the first question, Let's just go down the line of the panel here.

Why don't you guys introduce yourself and let the audience know what your farming operation and tie to agriculture looks like.

That's clever. Big Mac from McDonald Farms? Yeah, that was the first one. You guys certainly know how to pick the names.

As you can see, the panel is diverse, and yet we all farm right here in Iowa. So this will be an interesting way to go about understanding how technology is woven into the operations of the folks here on the stage. And then also, Corey and I will share a perspective of the interviews that we've done on the podcast.

We talk to over 100 people every single year and get perspective on what technology looks like there too. But Scott, why don't we start with you? And I want to know to you, what does technology mean? What is technology?

We just got a fantastic lunch. What a great surprise. Walk in here and it smells amazing. We let her break in ahead of time because neither one of us were here. It went out perfectly.

What about you, Corey? What's technology to you?

Rachel, you might have a little different take on what technology means to you, especially with your tie to people of act.

I like that. And Brad? We've gotten to connect, obviously, through your role at Continuum Ag. So explain what technology means to Continuum Ag.

Yeah, I like that a lot. And remember, too, if you're sitting in here and you're taking this panel in. We do have two mics that are stationed in the walkways. I will do my best to turn around and check the mic out over my right hand shoulder. I'll rely on Corey to help notice somebody standing there.

But if you have a question, just stand up and we will make sure that we get your question addressed here on this panel. But as we now think about this, Brad, I'll let you start off. When you look at the operations that you work with and the farms that you manage, How's that adoption of technology come? Is it quick? Has it been done over time? What do you see?

And Scott, I know you alluded to it a little bit earlier about how your farm covers a vast area, a larger territory. So the adoption of technology for your operations probably been a little bit different than others.

All right. Well, it's time for a What's Working in Ag segment. And it's our pleasure to have Sherry, our friend, back again. We're not friends. Oh. We flew her in just to cook for us.

Yeah, I know, Rachel, you've gotten to travel to a lot of different trade shows and gotten to see ag specific technology on display. But you also do a good job of observing the way those attendees take in the booths and interact with people. Can you talk a little bit about that?

But you didn't even introduce yourself. Corey is also joining us on today's show. And we're excited to share with you an episode that we didn't plan on putting out as an episode. It started as a panel discussion at Tech Hub Live, an event about all things technology and the future of what is going to shape agriculture in Des Moines. And I got to host that panel today.

And that is something that you do very well in your business. And we got to have an interview with a gal that built a mini home the other day. And she took a one of the last refrigerators that was made before World War Two, before they converted that line to making props for airplanes. And she redid that refrigerator.

And it's fascinating the amount of electricity that fridge uses versus the current size mini fridge. It was a smaller one is identical. So even though technology is advanced in the appliance world, that refrigerator is just as efficient. It's just one example of outside of agriculture. Things may look like they're progressing even faster. And in some areas they are.

And that was a small tidbit that we got out of one of our guests. But Corey, I want you to start off the answer as we go down the line for a question about what do you think you use on your farm in the forms of technology or the latest in technology that is being used differently than other farmers?

I just get paid to grow them. So what we're going to cover today in this What's Working Tonight segment is a lot of common questions around why Steinbauer works for you on your farm. Obviously, every single one of our families, including Dave's family, have seen the benefits of the product. But we know it's a confusing topic because people can mislabel it often.

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Reach out to your local Maya Cornheads dealer or visit mayacornheads.com to find your perfect match today. Maya Cornheads, harvest with confidence. That's good. Rachel, how do you use technology different than others?

I even still mislabeled it sitting at lunch today.

Our third co-host would have loved your answer because he says data is the currency of everything. And he puts a word at the end of it. Internet, live, business, absolutely. Hey, thanks for doing that. Well, we will. I feel like the first person to ask a question needs a prize, and I didn't bring one. But why don't you go ahead and start?

Smart. Very smart.

So I like that question. I think I'm going to try to phrase it effectively, so you have to let me know if I don't. But how are you involving regenerative practices and the potential adoption of other regenerative ideas into your farming operation with the idea that there may be data and trends that fall behind in identifying if it's working or not for your farm.

So Brad, why don't we start right back with you?

That's correct. I did chuckle to myself during that when you said you put pencil to paper and we are in a tech Adoption. And here I am also using pen and paper. What a great representation. But I also want you to identify, maybe for some in the audience that don't know, you've mentioned CI a couple of times. Can you identify what that is?

I appreciate that other direction of an answer too. And Corey, I want to see if you can pull from the interviews and the relationships that we've built through the podcast as to how you've witnessed folks adopting more regenerative practices and using data to do that.

Let's do it. I appreciate that answer. And I think you're going to lead into a really good next question, but I want to see out of everybody sitting in the audience, would you raise your hand if you are a farmer? Okay. So just a couple, how many of you have a family member that farms? Okay. So there's a lot, there's a very close tie to agriculture sitting in this room.

How many of you don't have any tie to agriculture except for knowing this panel was happening? That's good. We didn't see very many hands. I appreciate that. So I'll just go right back to you, Corey. As we look at the emerging technologies, the items that we know exist are already in the works to help advance certain parts of agriculture.

What are you most excited about that you know is coming soon?

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

Correct.

And Rachel, how about you? What technology have you seen that you're most excited about?

Okay, Brad, why don't you round out that question?

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

What about you, Corey? Where do you feel technology is lacking?

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?

And just a reminder, we do have two mics set up if you've got additional questions for the panelists to jump right up. But Rachel, if you want to finish out that question on where you're excited to see technology come in and fill in.

That's a great observation because we know through a lot of the partners we have through Farm for Profit that there's a lot of performance upgrade kits available. Rather than having to replace an entire machine, you can just increase the effectiveness of that machine. On your farm, Scott, have you taken advantage of the pucks? Yeah.

Got to moderate that, and you got to be one of the expert guests.

I was going to say one of the unique things about your farm, Corey, in didn't want to say that because it's not as unique as it is. The farming population is aging. So there's a lot of things that you've done to the equipment on your operation to help with your aging dad to make him be able to farm for a longer period of time.

And what people love on social media is your claw.

I think it's fun for us on the podcast front to get access to a lot of different individuals that want to promote a product, want to share their story, and it doesn't always make its way all the way to our listeners. But that doesn't mean it doesn't get that message, the opportunity to be spread.

But as you sit up here on this panel, I want you to start thinking about where you think the future of technology and agriculture is going. I'm not talking about next year. I want to know 10 years out. I want you to start dreaming about what you think 10 years out looks like. But I want to talk to the audience here again.

As you sit here at the end of your day, at the end of this conference, how many of you are walking away with something that might turn into a new idea for agriculture? Why don't you raise your hands? Did anything spark a potential new idea? So we got just a couple. Did any of you sit here and learn about something in one of the presentations that you didn't know about before you sat here?

in that room. How many of you are gonna walk out of this with something that you plan to instrument or put in and implement on your farm or in your business right now?

Yeah, so that's amazing that we can come to an event like this and that hope stays the future of ag and tech conferences to where we can continue to socialize and build a network to get ideas that might help us do something a little bit better. But hopefully I stalled just long enough for you guys to put together your vision of what you think the future of ag looks like.

And Rachel, you get to go first.

You get to go first.

The hardest question. You get to go first.

I feel like Corey and Scott should arm wrestle for who has to go last. He'd beat you? Oh, okay. So Scott, you get to go next. He's forfeiting. Go right ahead.

Yeah, I'm glad that you all shared your perspective and the answers that you did that it It might look like a swarm of robots in the future and it may be larger sized operations and we may be dealing with more social connections and the same thing about how we're going to continue to move the regenerative message forward. So thank you all for being a panelist and putting up with me.

And I do thank the one individual that found my jokes funny on this side of the room as this goes. But my summary of what we talked about up here is technology for us as panelists needs to be able to help us direct the narrative and tell our story. It needs to be able to help remove emotion.

It needs to be able to help us increase productivity, save time, reduce costs, and it needs to come with a positive user experience. I think is ultimately what I grabbed from you as panelists. So again, thank you everybody for being a part of the panel. Thank you for hanging out with us and thank you for coming to the event. I get to be taxed with the reminder that you need to take your survey.

Your survey is in your event app. Please do that. That's also how you get access to presentations. So if you are in the app, please stop out there and take that survey. The event organizers also say thank you for you coming. They also wanted me to say thank you to the key sponsors and members that have made this possible. So just a reminder, you can come back same place, same time next year.

Another great event will take place. But one last time, thank you to everybody for being here.

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I made you sound like an expert.

But we had to jump in here and put a little introduction together to let you know that it's not our standard show structure. You will get four guests. You got Corey on the panel, Rachel Fishback, who you've probably met and know as Iowa Farm Mama. We had Scott Henry. son of Steve Henry. Longview Farms. Longview Farms here in Central Iowa. And then we also had Brad coming to us from Continuum Ag.

I'm appreciating the insight. And every time we get to talk, you get to teach us a little bit something new. What are some of the main reasons that we put a module on, right? We want more power, but this also helps us save fuel, right?

So a lot of great resources and information there. But wanted to make sure we got this set up for you the right way. Remember, if you've got ideas like this or you need a panel moderated, farmforprofitllc at gmail.com. It's always fun to put these together and felt the content was worth sharing with you as well. So wanted to jump into an episode like this today.

Whoa. Yeah. You just mentioned Michigan, so that means Steinbauer has a USA location.

Parts here, dealer network.

We also are going to start off with a What's Working in Ag segment from one of our really good friends. And she almost feels like family now. Well, she did cook us a meal. It's hard to not call her family. But, yes, we get to talk to Sherry from Steinbauer.

Okay. So is that both options? Yeah. So do you just deliver it to me and I install it or is it hard to install?