Eric Thayne
speaker
147 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Eric Thayne’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, I think this is – I mean it's kind of unique and it's a little bit different. But the title of the book is Create, Don't Capture. And it's about really creating instead of just like going through the motions of doing like what you're supposed to do, right? And so when we were launching the book, I was like, I can't just like throw the book on Amazon and sell it for $20.
Like this needs something special. So we did this limited edition version of it. And depending on when this podcast goes out, there might be one left. You might be able to get one. You might not. But you can go check it out. It's a very limited run. And limited to come with a dust jacket and everything, right? Yeah.
Yeah, well, we spent a lot of time and effort. It's just like this unique design and something really unique and nice. It's a nice hardbound cover. They're all signed, ready to go. And so you can get one of those. It also comes with the Creator's Journal, which is brand new, which we haven't told anybody about until just recently.
which is a process that I go through daily to increase creativity and get into flow and just become a creator and share more and teach more. So there's that. Of course, when those are all gone, then they're gone. And then you can go get the normal book then. And for now, those are available. So we'll do a more formal call to action at the end.
Yeah. So I got, when I got started in the online game, I was running a business teaching filmmakers and I was coaching filmmakers at courses and everything was on lighting and cinematography and all those things. And it was great. But the entire business was built on Facebook ads.
Like I had learned how to create Facebook ads from my first original mentor who was like, do it this way, set up a funnel this way. He got me into ClickFunnels. And then I started building the stuff. And it was all going great. And, you know, you remember the early days of Facebook ads. It was great. Yeah. You could sell anything.
And we didn't even know how good we had it. But you could sell a box of rocks on Facebook with ads and it would sell, right? And so we were selling stuff like crazy. It was amazing. And there was always this thing of like I would listen to you or go to FHL or whatever. people are always like, you need to publish content. You need to build your brand. You need to publish every day, create content.
And I remember hearing that and going, yeah, yeah, yeah, I know you need to, but it's hard. It takes time. It's like, why would I do that when I could just go spend a little bit of money on ads and get a 4X return and grow my business that way? And so... It wasn't that I didn't know how to create content. I had done it for a lot of other people.
We had, you know, before all of this, we had done over 500 million views on YouTube. Back when a view actually meant something, right? Because nowadays it's just like somebody scrolls past your video and they count as a view. But on YouTube, it was like they had to spend a significant amount of time watching it for it to even count as a view. And so we did a lot of viral videos for clients.
And I'd always been into video production and design and branding and all that kind of stuff. So we had done all that. I knew how to do it. But sometimes you are really good at helping other people with something. But then like you just kind of neglect yourself. Like let's say the shoemaker's son has no shoes or something. Yeah, exactly. So like I didn't have shoes as the equivalent.
I didn't create my own brand. I didn't create my own content. And so all running on Facebook ads, business is growing, everything's great.
Although I did watch my competitors who were focused, like hyper-focused on creating YouTube channels and creating content, I watched them taking off like so much faster than me because their relationship was like actually a relationship of value with their audience versus like mine, which is very transactional and just constantly selling through ads.
And I noticed that, but I didn't know what to do and I didn't have time to create content, so I kept running the business. And it wasn't until there was the moment when, And Facebook ads got all messed up and got expensive. And there was a whole thing that happened with Apple and Facebook and the iPhone. They started putting those notifications on it.
And then it got worse and it's continued to get worse since then. And it just got a lot harder. And there was a period of time there where my costs increased.
got so high that it just it just completely shattered my business like we went from millions in revenue to like a hundred thousand dollars in debt like what felt like overnight and it was a really hard time it was around christmas time like my favorite time of the year i love christmas and like i spent the entire holiday locked up in a room like working on the business just grinding trying to figure things out and
I remember sitting around just going like, this is not what I signed up for. This isn't what I wanted. I got into this business because I had a dream for a lifestyle that I wanted to build and who I wanted to help and what I wanted to do with it. And your why is usually a big part of that. And my why was to support my family and to build this thing.
And yet here I was trying so hard to serve that why, but then neglecting the why at the same time. And I was like, this doesn't make sense. This isn't right. And so that was kind of the catalyst for me where I was like, I have to change something. I can't do this anymore. This isn't working anymore.
And so then it was at Mastermind in Paradise the first year that I remember I was sitting there and trying to figure out what to do. Like I had already RSVP'd and bought the tickets. So we were there, but like I couldn't afford to be there. Like it was, it was bad.
And I remember sitting there and just having this idea, this epiphany kind of came to me that like, I need to turn off my Facebook ads. Like we've been trying to make it work, but it's not working. So what if we just cut that off completely and go all in on content? Short form videos, right? Instagram, TikTok, YouTube shorts. And I didn't know if it was going to work.
I didn't know what was going to happen, but I made the shift. We shut off our Facebook ads. It was right there at that event that I made my first three videos.
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