The Russell Brunson Show
Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26
Mon, 14 Apr 2025
If you're building a business online, at some point you’ve probably heard: “You need to create content.” But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees? In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture. He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content. We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy. If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode! The 60-Second Perfect Webinar: Eric’s viral video framework Why creating content is more important than running ads The fastest way to come up with endless content ideas (even if you feel like you have nothing to say) Why documenting your journey beats waiting for perfection How to test hooks and content for free (before ever spending money on ads) The 3 types of content every creator should be posting (and how to balance them) Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!! AND… it will show you how to finally build an audience that actually converts! Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: Who are Eric Thayne and Russell Brunson, and what is this episode about?
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. I'm excited. I've got somebody in the studio, in office today.
We're going to be talking about his new book launch, his process, a whole bunch of other really cool things. And so we're going to be talking today for any of you guys who are creators, who are trying to put your message out there. And you probably have a webinar or a challenge or something, but you're struggling at getting traffic. How do you get more traffic into your funnels?
What's a cool, easy way and a fun way to do that? And so my guest today, I'm excited. He's local to Boise, so you know he's awesome, number one. But number two, he's also been involved in our coaching programs for, I don't know how long, for almost a decade. For a decade. He's been involved in our programs.
And the story we're going to tell today and his new book coming out, I'm really excited because I didn't know this part of the story until I had you speak at Mastermind of Paradise in Mexico. And you first kind of told your story about how you discovered this and how it came about and how everything shifted for you. Yeah.
um anyway so we're gonna go deep into that story because when i found out about that after that and you spoke at funnel hacking live and spoke you told the story about a bunch of times for our people and i'm excited to to share on the podcast but uh our guest's name his name is eric thane if you haven't met eric yet this is eric and he's got a brand new book called create uh don't capture uh which is just it's just launching right now like how's the book launch been going so far yeah it's going great like we're just kind of in the middle of it right now so it's super cool
And depending when this comes out, do I talk about the limited edition? Because this is kind of a cool thing you're doing that may be relevant to people who are listening but may already be sold out.
Yeah, I think this is – I mean it's kind of unique and it's a little bit different. But the title of the book is Create, Don't Capture. And it's about really creating instead of just like going through the motions of doing like what you're supposed to do, right? And so when we were launching the book, I was like, I can't just like throw the book on Amazon and sell it for $20.
Like this needs something special. So we did this limited edition version of it. And depending on when this podcast goes out, there might be one left. You might be able to get one. You might not. But you can go check it out. It's a very limited run. And limited to come with a dust jacket and everything, right? Yeah.
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Chapter 2: What inspired Eric Thayne to shift from Facebook ads to organic content?
And so it's just kind of a cool thing. It takes you an extra three seconds every time you film something to do an end bumper as an ad. And then when those, whichever versions hit on the freeze organic, then you can transition and use them as an ad.
Yeah, because when we did those videos for her, they already had a call to action. And usually it's comment below this word, like a keyword, and I'll send you my free thing or send you my webinar or whatever. And so then we would just record another version of it that's like click on the link down below, right? And then if we did run it as an ad, they had that version of it that they could run.
It made sense. So cool. It just gives you the ability to create 30 ads a month, which is great.
Test them and then run the ones that work. I love it, man. Well, this is cool. I love that. I love what you're doing. I think there's a lot of people talking about this. I think your, your framework and your format is actually doable for most people versus other ones, which are like, here's how to go viral and get 5 million views tomorrow. It's like, that's going to be hard for most people.
Most people in our world, they're trying, they're creating something, right? They, they have an end goal, the offer they want to create, then they're building the funnel. And this is like the front of the funnel that brings all the people in consistently. Plus helps them to find the voice, build an audience. Like there's so many valuable things.
Um, it should be the first step someone's doing when they're, when launched online business. So, Now's your time, man. Tell us why we should buy the book, where to buy the book, all this stuff, and then everyone go buy the book. So that's the game plan.
Well, let me just say this. At the end of the day, the whole purpose of all of this is to take your message, whether it's a business message or a charity or something that you just love talking about, and just to get it out to people, right? Get it in front of more people. And it used to be that you do that in newspapers or TV or
But now you now the place where the attention is, is on social media. It's online. That's just how it works. And so the whole point of this book is, yes, to give you the tips and the tricks and the tactics for creating content. I go through the whole framework and how to be confident on camera and how to go viral and all that kind of stuff. But then it also goes deeper than that because.
There's an element of this that's becoming a creator and really seeing yourself as the type of person who can do this.
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