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Fred Smith

👤 Person
762 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

After one firefight, Rexroad remembered Smith returning in tears.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

The sergeant had just been killed.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

And that loss hit Fred hard, very hard.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

When Smith's first tour ended in 1968, America was falling apart.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Martin Luther King and Robert Kennedy had been assassinated.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

It would have been easy to stay home.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Smith decided to return for a second tour.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

When asked why, by a local newspaper reporter, Smith replied, There are 500,000 Americans over there, and I've had a year's experience, and I know I can do it better than any new officer they might send over to replace me.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Smith returned home on July 21, 1969, the same day that Neil Armstrong walked on the moon.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

He was 25, carrying medals, shrapnel still in his back, and a complete operating philosophy.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Take care of your people and they'll accomplish the impossible.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

I wanted to do something productive after blowing up so many things, he said.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

The lesson he took away from his time is that loyalty is earned through shared sacrifice, not money.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Years later, when FedEx nearly died, employees would work without pay to save it.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

They'd use personal credit cards to fuel planes, not because they had to, but because Fred Smith had learned from Sergeant Jack how to earn that kind of loyalty.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Fred Smith had transformed himself again.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Each transformation taught him that impossible was just another word for opportunity.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

Now he was ready to build a company that would transform how the world moved.

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

But first...

The Knowledge Project
Fred Smith: The Story of FedEx [Outliers]

He'd have to convince everyone that overnight delivery wasn't a fantasy.