Greg Isenberg

Fast forward 10 years later, and there's some of my best friends, actually 15 years later, this was like 15, almost 20 years ago, actually. And one of them is the executor of my will. So these are actually my most trusted confidants. And what happened was over the course of time, you know, we all started out kind of nervous and we wouldn't share. We just talked about our businesses.

Fast forward 10 years later, and there's some of my best friends, actually 15 years later, this was like 15, almost 20 years ago, actually. And one of them is the executor of my will. So these are actually my most trusted confidants. And what happened was over the course of time, you know, we all started out kind of nervous and we wouldn't share. We just talked about our businesses.

Fast forward 10 years later, and there's some of my best friends, actually 15 years later, this was like 15, almost 20 years ago, actually. And one of them is the executor of my will. So these are actually my most trusted confidants. And what happened was over the course of time, you know, we all started out kind of nervous and we wouldn't share. We just talked about our businesses.

We'd be cautious. But over time, like shit happens. Like people get divorced. People deal with co-founder issues. People can't make payroll. They deal with like a psycho, uh, employee, all this stuff happens and you become this like bonded band of brothers.

We'd be cautious. But over time, like shit happens. Like people get divorced. People deal with co-founder issues. People can't make payroll. They deal with like a psycho, uh, employee, all this stuff happens and you become this like bonded band of brothers.

We'd be cautious. But over time, like shit happens. Like people get divorced. People deal with co-founder issues. People can't make payroll. They deal with like a psycho, uh, employee, all this stuff happens and you become this like bonded band of brothers.

And I found that has a, it's been like so helpful for me just for like making amazing friends, but then be also like in business, everything tastes like chicken and like talking about your problems is really rewarding as a group. Um, and so I had this experience of like this,

And I found that has a, it's been like so helpful for me just for like making amazing friends, but then be also like in business, everything tastes like chicken and like talking about your problems is really rewarding as a group. Um, and so I had this experience of like this,

And I found that has a, it's been like so helpful for me just for like making amazing friends, but then be also like in business, everything tastes like chicken and like talking about your problems is really rewarding as a group. Um, and so I had this experience of like this,

Deeply forged friendships occur when you have this ritual where you do this monthly thing in a rhythm and you share and you're deep and personal and there's shared trust because one of the key things in forum is nothing leaves the room. It's totally confidential. And so I've been thinking a lot about that.

Deeply forged friendships occur when you have this ritual where you do this monthly thing in a rhythm and you share and you're deep and personal and there's shared trust because one of the key things in forum is nothing leaves the room. It's totally confidential. And so I've been thinking a lot about that.

Deeply forged friendships occur when you have this ritual where you do this monthly thing in a rhythm and you share and you're deep and personal and there's shared trust because one of the key things in forum is nothing leaves the room. It's totally confidential. And so I've been thinking a lot about that.

And I think it's kind of a gift to be in business and get to do that because we have this shared language. If you and I met and we didn't have our businesses, it would be harder for us to get along. I'm sure we'd find all sorts of stuff to talk about, but when you're in business, you just have this shared language and you can bond.

And I think it's kind of a gift to be in business and get to do that because we have this shared language. If you and I met and we didn't have our businesses, it would be harder for us to get along. I'm sure we'd find all sorts of stuff to talk about, but when you're in business, you just have this shared language and you can bond.

And I think it's kind of a gift to be in business and get to do that because we have this shared language. If you and I met and we didn't have our businesses, it would be harder for us to get along. I'm sure we'd find all sorts of stuff to talk about, but when you're in business, you just have this shared language and you can bond.

And so I actually, I had a friend who was struggling with alcoholism and I went to an AA meeting like maybe two years ago. And I was like, oh, my God, this is like forum in an AA meeting. You stand up. There's a whole ritual. You stand up. Everything's confidential. You share these crazy stories of what's going on in your life or you tell stories or whatever.

And so I actually, I had a friend who was struggling with alcoholism and I went to an AA meeting like maybe two years ago. And I was like, oh, my God, this is like forum in an AA meeting. You stand up. There's a whole ritual. You stand up. Everything's confidential. You share these crazy stories of what's going on in your life or you tell stories or whatever.

And so I actually, I had a friend who was struggling with alcoholism and I went to an AA meeting like maybe two years ago. And I was like, oh, my God, this is like forum in an AA meeting. You stand up. There's a whole ritual. You stand up. Everything's confidential. You share these crazy stories of what's going on in your life or you tell stories or whatever.

And there's this feeling of like connectedness and like friendship and bonding. And it's like it's like church or something like that. And so. I think that there's an opportunity to create more of these sorts of groups. And I think sometimes they need to be around interests and sometimes they just need to be about friendship or group therapy because ultimately you're kind of doing group therapy.

And there's this feeling of like connectedness and like friendship and bonding. And it's like it's like church or something like that. And so. I think that there's an opportunity to create more of these sorts of groups. And I think sometimes they need to be around interests and sometimes they just need to be about friendship or group therapy because ultimately you're kind of doing group therapy.