Greg Isenberg

You were early to basically saying, I've got all this attention over here and I'm going to create content that I think is really cool and interesting for my audience here. Leverage is a bad word. It sounds like you're taking advantage, but you're just going to use some of those eyeballs to monetize it.

You were early to basically saying, I've got all this attention over here and I'm going to create content that I think is really cool and interesting for my audience here. Leverage is a bad word. It sounds like you're taking advantage, but you're just going to use some of those eyeballs to monetize it.

You were early to basically saying, I've got all this attention over here and I'm going to create content that I think is really cool and interesting for my audience here. Leverage is a bad word. It sounds like you're taking advantage, but you're just going to use some of those eyeballs to monetize it.

And I want to know how you're thinking about how creators can monetize and some new ideas around monetizing attention.

And I want to know how you're thinking about how creators can monetize and some new ideas around monetizing attention.

And I want to know how you're thinking about how creators can monetize and some new ideas around monetizing attention.

So events, I'm so happy you said events because this is something I've been thinking a lot about. I think that... There was this surge around online communities, paid memberships, and that's still going to continue to be and grow as a category. But I think that right now we're kind of early on this, I like this creator and I believe in what this creator says.

So events, I'm so happy you said events because this is something I've been thinking a lot about. I think that... There was this surge around online communities, paid memberships, and that's still going to continue to be and grow as a category. But I think that right now we're kind of early on this, I like this creator and I believe in what this creator says.

So events, I'm so happy you said events because this is something I've been thinking a lot about. I think that... There was this surge around online communities, paid memberships, and that's still going to continue to be and grow as a category. But I think that right now we're kind of early on this, I like this creator and I believe in what this creator says.

And the creator has to be somewhat niche. in my opinion. Um, and then, and then it's like, I'm going to go create an event where I'm going to bring this whole identity of people together and it's going to be amazing. And events are a hassle to create, but they are multimillion dollar opportunities.

And the creator has to be somewhat niche. in my opinion. Um, and then, and then it's like, I'm going to go create an event where I'm going to bring this whole identity of people together and it's going to be amazing. And events are a hassle to create, but they are multimillion dollar opportunities.

And the creator has to be somewhat niche. in my opinion. Um, and then, and then it's like, I'm going to go create an event where I'm going to bring this whole identity of people together and it's going to be amazing. And events are a hassle to create, but they are multimillion dollar opportunities.

It's really interesting because we started off this conversation talking about AR, VR, and what would a minimal viable product to build now for that future be? And maybe it's events. Maybe it's IRL events.

It's really interesting because we started off this conversation talking about AR, VR, and what would a minimal viable product to build now for that future be? And maybe it's events. Maybe it's IRL events.

It's really interesting because we started off this conversation talking about AR, VR, and what would a minimal viable product to build now for that future be? And maybe it's events. Maybe it's IRL events.

100%.

100%.

100%.

By the way, I have this theory that all guys, comment if you disagree with me, or agree with me, all guys want to be like John Mayer.

By the way, I have this theory that all guys, comment if you disagree with me, or agree with me, all guys want to be like John Mayer.