Jameela Lemieux

It gave her some street credibility. She's doing, you know, records with rappers after this relationship. They definitely heightened each other's celebrity quite a bit. They were a big couple. They were a very influential couple.

He did a really good job of branding himself to middle America as the cool hip-hop guy.

One where she wears this all white outfit with this rhinestone bandana. You know, she's supposed to look like a hood girl and he's by her side in a coordinating outfit. And then there was of course the famous Versace dress.

Diddy was by her side when she wore that, you know? So he was really there for the moment in which J-Lo becomes J-Lo. This is when she becomes J-Lo as opposed to Jennifer Lopez.

Something Diddy's really good at doing is rebranding himself, right? So those name changes often came on the heels of a scandal or something unscrupulous about him being reported. You know, then he comes back, new name, new album, new era, new image.

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