Jason Buechel

Hi, Lynn. Happy to be here today to talk to you.

Hi, Lynn. Happy to be here today to talk to you.

Yeah, I would say consumers compared to probably any other point in history care more about not only what they're eating, but how their food was produced and what has happened upstream throughout the entire supply chain. And there's more awareness to what food does for individuals and their bodies than we've ever had before.

Yeah, I would say consumers compared to probably any other point in history care more about not only what they're eating, but how their food was produced and what has happened upstream throughout the entire supply chain. And there's more awareness to what food does for individuals and their bodies than we've ever had before.

And this momentum, I think, is going to continue to change as we go forward. I think we have sort of two polarities that go on. We've got a lot of folks who may not be eating the best foods and are having a lot of processed foods. But as folks, as far as customers who really understand the impact, they're really seeking out.

And this momentum, I think, is going to continue to change as we go forward. I think we have sort of two polarities that go on. We've got a lot of folks who may not be eating the best foods and are having a lot of processed foods. But as folks, as far as customers who really understand the impact, they're really seeking out.

what is best for them, their bodies, as well as making decisions for what's right for their families. And we bring that transparency to our customers. We're very clear about the ingredients, the over 550 ingredients that we ban from the products that we carry in our stores. Our products are grown and produced to the animal welfare or the sustainable seafood sourcing that's taking place.

what is best for them, their bodies, as well as making decisions for what's right for their families. And we bring that transparency to our customers. We're very clear about the ingredients, the over 550 ingredients that we ban from the products that we carry in our stores. Our products are grown and produced to the animal welfare or the sustainable seafood sourcing that's taking place.

This point of history, we're probably in the best position for having awareness and folks caring about what they're consuming.

This point of history, we're probably in the best position for having awareness and folks caring about what they're consuming.

Well, I think for many individuals, this comes down to what is important for them. And so in some cases, you've got individuals who are looking for special diets that might tie to their own personal preferences around an outcome that they're looking to achieve. Or it could be a dietary restriction. It could be on the impact that

Well, I think for many individuals, this comes down to what is important for them. And so in some cases, you've got individuals who are looking for special diets that might tie to their own personal preferences around an outcome that they're looking to achieve. Or it could be a dietary restriction. It could be on the impact that

what they're eating is having related to the environment or how it might impact animal welfare. And so I look at food as something that it's really personal for an individual and the different ethos and the buying decisions are gonna be different for every single consumer.

what they're eating is having related to the environment or how it might impact animal welfare. And so I look at food as something that it's really personal for an individual and the different ethos and the buying decisions are gonna be different for every single consumer.

And I think what complexifies that is when you look at a household, oftentimes there's multiple decision points that have to come together. So there's many different special diets. So there might be a dietary restriction and you might have some individuals who are on a diet to achieve an outcome like losing weight as an example.

And I think what complexifies that is when you look at a household, oftentimes there's multiple decision points that have to come together. So there's many different special diets. So there might be a dietary restriction and you might have some individuals who are on a diet to achieve an outcome like losing weight as an example.

Ultimately, it's being able to bring together the information that you can have to help make those choices either as an individual or as a household.

Ultimately, it's being able to bring together the information that you can have to help make those choices either as an individual or as a household.

I think we're in a spot right now where not only do we have the greatest transparency, but we have so many different digital ways that consumers can help process some of this information and be able to have the understanding around what they're eating and what outcomes may come. understand the impact that's happening at a macro level based upon the decisions of what they're buying.

I think we're in a spot right now where not only do we have the greatest transparency, but we have so many different digital ways that consumers can help process some of this information and be able to have the understanding around what they're eating and what outcomes may come. understand the impact that's happening at a macro level based upon the decisions of what they're buying.