Jason Hall

We're humans in the real world, and we have to find a strategy that we can stick with

that will work in our real life.

For me, that generally means that I do start with a small starter position, and I can add to it over time.

You think about these two companies we've talked about, they're younger, newer, very volatile, very exposed to macro things that can make the stocks move a ton.

They're the kind of businesses that you want to

add to over time, generally.

BBB Foods, for example, I've bought at much lower prices than today's, and I've bought it at prices that are very similar to the current price.

What matters more, valuation is important, but business execution for a company that's trying to 5X its size over the next 10 or 15 years, that business execution is how we're going to profit

A deliberate process that focuses on adding more money to winning businesses.

This probably sounds really rule-breakery.

It helps me avoid both the FOMO and the trap of the impulse buy.

I'll save the impulse buys, guys, for the junk food at the supermarket checkout aisle.

Thanks, Emily.

Thanks a lot, Emily.

So as investors, we try to be high-minded.

We have these financial goals, long-term and short-term, that we're trying to reach.

But we're also humans, and humans are messy.

We're just not wired to really be good at investing.

Fear and greed are exceptionally strong emotions.

We search for confirmation bias.