Jessica Mendoza

He is a filmmaker who is meaningful to a certain group of people, and they're going to be excited to come out.

And A24's, I think, intention was, hey, if just like a small number of young fans who love Back Rooms and the internet come, we'll have a success.

This movie cost $10 million.

If it makes $50 million, we'll be amazed, you know?

Yeah, so Obsession is made by a director named Curry Barker, who came to fame on the internet.

And he got financing.

He made it for $750,000.

Wow.

That's it, right?

Incredibly cheap.

And they took it to the Toronto Film Festival, where it played like gangbusters.

You know, it was just a phenomenon.

That movie came out, and it has been the most amazing box office phenomenon, honestly, I can say, in certainly my professional career, which is that it opened to $17 million, which is very good for a low-budget horror movie, but nothing spectacular.

And then every weekend since then, the grosses have gotten better and better.

Typically, a movie would fall like 50% on its second weekend, and it would continue happening every weekend.

Exactly.

That's almost always what happens to a movie.

To see a movie go up, get more and more popular as it goes on, the only way I can think of to describe it is the movie has gone viral, like an internet video.

Horror is a genre that is very effective at low budgets.

And I think there's a lot of reasons.