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Julie Wainwright

👤 Person
567 total appearances

Appearances Over Time

Podcast Appearances

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

And March went from first, I think they shut it. In fact, I know they shut it down on March 12th. First 10 days, growing 42%.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

And March went from first, I think they shut it. In fact, I know they shut it down on March 12th. First 10 days, growing 42%.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

And March went from first, I think they shut it. In fact, I know they shut it down on March 12th. First 10 days, growing 42%.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

It's very good. Very good. Very good. People are in the mood to start thinking about spring and they're thinking again. Soon from that day, that month of March ended at minus 46% versus a year ago.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

It's very good. Very good. Very good. People are in the mood to start thinking about spring and they're thinking again. Soon from that day, that month of March ended at minus 46% versus a year ago.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

It's very good. Very good. Very good. People are in the mood to start thinking about spring and they're thinking again. Soon from that day, that month of March ended at minus 46% versus a year ago.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So you couldn't physically ship product. We couldn't. No, demand dried up. Demand came back in April, but it was bigger than that. We couldn't pick up product. And we were allowed to operate in New Jersey. We're processing at the time was the biggest op center, but we weren't in the Bay area.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So you couldn't physically ship product. We couldn't. No, demand dried up. Demand came back in April, but it was bigger than that. We couldn't pick up product. And we were allowed to operate in New Jersey. We're processing at the time was the biggest op center, but we weren't in the Bay area.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So you couldn't physically ship product. We couldn't. No, demand dried up. Demand came back in April, but it was bigger than that. We couldn't pick up product. And we were allowed to operate in New Jersey. We're processing at the time was the biggest op center, but we weren't in the Bay area.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

We still had an op center in the Bay area and we weren't, we clearly, if people lived in New York, it was a terrible situation in New York. New York was the single largest market for the RealReal and we couldn't pick up product. When you think about a marketplace, let's just talk about dynamics. When you have buyers and sellers, you're not a way station. You are a way station, not a warehouse.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

We still had an op center in the Bay area and we weren't, we clearly, if people lived in New York, it was a terrible situation in New York. New York was the single largest market for the RealReal and we couldn't pick up product. When you think about a marketplace, let's just talk about dynamics. When you have buyers and sellers, you're not a way station. You are a way station, not a warehouse.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

We still had an op center in the Bay area and we weren't, we clearly, if people lived in New York, it was a terrible situation in New York. New York was the single largest market for the RealReal and we couldn't pick up product. When you think about a marketplace, let's just talk about dynamics. When you have buyers and sellers, you're not a way station. You are a way station, not a warehouse.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So if your product isn't selling, then your sellers are unhappy and then you may not have the right buyers. But if your products don't sell for your sellers, they aren't going to give you more product. So you need to have a rhythm. And the real world developed a very specific rhythm through optimal pricing, not best pricing, optimal pricing. Where sellers could expect that.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So if your product isn't selling, then your sellers are unhappy and then you may not have the right buyers. But if your products don't sell for your sellers, they aren't going to give you more product. So you need to have a rhythm. And the real world developed a very specific rhythm through optimal pricing, not best pricing, optimal pricing. Where sellers could expect that.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

So if your product isn't selling, then your sellers are unhappy and then you may not have the right buyers. But if your products don't sell for your sellers, they aren't going to give you more product. So you need to have a rhythm. And the real world developed a very specific rhythm through optimal pricing, not best pricing, optimal pricing. Where sellers could expect that.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

Within 90 days, 90% plus would sell through.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

Within 90 days, 90% plus would sell through.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

Within 90 days, 90% plus would sell through.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

COVID stopped that, but it picked up again. And oddly enough, by the end of April, when it was two weeks, then we were like in it, we didn't know how long we'd be. By the end of April, people started buying handbags and shoes and then other things, but a lot of handbags and shoes and jewelry. All right, let's go back to the necessity to keep product flowing through.

Money Rehab with Nicole Lapin
Julie Wainwright (Founder, The RealReal) on Facing the Competition and Taking Companies Public

COVID stopped that, but it picked up again. And oddly enough, by the end of April, when it was two weeks, then we were like in it, we didn't know how long we'd be. By the end of April, people started buying handbags and shoes and then other things, but a lot of handbags and shoes and jewelry. All right, let's go back to the necessity to keep product flowing through.