Karlie Kloss

your mind and eyes to new ideas and new different ways of thinking and dressing and people. And to me, that's what, you know, ideas so uniquely sort of had this place in sort of youth culture, certainly in the UK scene and in the fashion scene, but beyond. You know, I think that's like, you know, it's such a sort of storied platform also in music.

your mind and eyes to new ideas and new different ways of thinking and dressing and people. And to me, that's what, you know, ideas so uniquely sort of had this place in sort of youth culture, certainly in the UK scene and in the fashion scene, but beyond. You know, I think that's like, you know, it's such a sort of storied platform also in music.

So many musicians have sort of had their first— So, Carly, what are you going to do with it?

So many musicians have sort of had their first— So, Carly, what are you going to do with it?

No, no, no. Well, to me, the opportunity is to sort of like reimagine the business that can be built around that. And we've, you know, it's been, I've learned so much. I mean, let me tell you, it's only been maybe a year and a half since I, or less, a year and change since I acquired ID. And we've fully rebuilt the engine inside. You know, we rebuilt, we bought it out of bankruptcy.

No, no, no. Well, to me, the opportunity is to sort of like reimagine the business that can be built around that. And we've, you know, it's been, I've learned so much. I mean, let me tell you, it's only been maybe a year and a half since I, or less, a year and change since I acquired ID. And we've fully rebuilt the engine inside. You know, we rebuilt, we bought it out of bankruptcy.

So effectively, like, had to build from the ground up the site, the sort of CMS, the back of house. The editorial team too? Did you have to rebuild that? Yes. There was a lot of sort of evolution across all aspects of the business. But to me...

So effectively, like, had to build from the ground up the site, the sort of CMS, the back of house. The editorial team too? Did you have to rebuild that? Yes. There was a lot of sort of evolution across all aspects of the business. But to me...

what the opportunity is and what we're really focused on doing is sort of preserving and protecting the DNA of what it always was, but reaching young people today where they are, which is of course across the digital mediums, you know, print is one spoke of what we do. I think print deserves to live on, but like there's a lot smarter ways you can like manufacture and distribute your print.

what the opportunity is and what we're really focused on doing is sort of preserving and protecting the DNA of what it always was, but reaching young people today where they are, which is of course across the digital mediums, you know, print is one spoke of what we do. I think print deserves to live on, but like there's a lot smarter ways you can like manufacture and distribute your print.

So you're not, Printing a lot of magazines and then they're getting ultimately pulped, which is a sad truth about the publishing world.

So you're not, Printing a lot of magazines and then they're getting ultimately pulped, which is a sad truth about the publishing world.

To me, it's like, you know, that is the opportunity to sort of build more than just a content business. You know, of course, there's… And that's still a meaningful business. You know, I think, like, we consume more content and information than ever. But I think the way in which you can actually leverage that… To me, I think of three different sort of audiences that matter deeply.

To me, it's like, you know, that is the opportunity to sort of build more than just a content business. You know, of course, there's… And that's still a meaningful business. You know, I think, like, we consume more content and information than ever. But I think the way in which you can actually leverage that… To me, I think of three different sort of audiences that matter deeply.

One is our audience. Like, consumer…

One is our audience. Like, consumer…

readers young people people of all ages around the world who want to read our content talent and then our brand partners and there's ways to sort of like create a better better way to sort of serve all parties because they all play into each other like it is not really serving a brand partner like an advertiser to buy a page in a print magazine anymore like that is there's there's

readers young people people of all ages around the world who want to read our content talent and then our brand partners and there's ways to sort of like create a better better way to sort of serve all parties because they all play into each other like it is not really serving a brand partner like an advertiser to buy a page in a print magazine anymore like that is there's there's

Well, it's one dimensional, right?

Well, it's one dimensional, right?