Karlie Kloss

So you were like, okay, here comes the guy.

So you were like, okay, here comes the guy.

So Grace Coddington at one point was like, Carly, stop making cookies. Like, I'm going to connect you with Christina Tosi from Momofuku Milk Bar. You guys can make like a special cookie and do something for Fashion's Night Out. So cute. And that was, you know, that sort of was my first foray into social entrepreneurship.

So Grace Coddington at one point was like, Carly, stop making cookies. Like, I'm going to connect you with Christina Tosi from Momofuku Milk Bar. You guys can make like a special cookie and do something for Fashion's Night Out. So cute. And that was, you know, that sort of was my first foray into social entrepreneurship.

We ended up starting that night and going on for a number of years selling Carly's cookies. And we raised enough money through the sales of these cookies to donate millions of school lunches through Feeding America. Wild. And so—and feed, the feed program. And so that was sort of my first sort of foray into, oh, I can use my career as a way to make impact in ways that are meaningful to me.

We ended up starting that night and going on for a number of years selling Carly's cookies. And we raised enough money through the sales of these cookies to donate millions of school lunches through Feeding America. Wild. And so—and feed, the feed program. And so that was sort of my first sort of foray into, oh, I can use my career as a way to make impact in ways that are meaningful to me.

You have—

You have—

Well, it's funny because there weren't a lot of… There weren't a lot of sort of celebrity consumer brands, I think, being launched in the same way. Like, it was still early-ish. And actually, before even Code With Glossy, your husband, Jens, and Eric, founders of Frame, of course… Came to me. How did I forget this? In Paris. I know. There was one other thing. One second.

Well, it's funny because there weren't a lot of… There weren't a lot of sort of celebrity consumer brands, I think, being launched in the same way. Like, it was still early-ish. And actually, before even Code With Glossy, your husband, Jens, and Eric, founders of Frame, of course… Came to me. How did I forget this? In Paris. I know. There was one other thing. One second.

The frame, 40-inch inseam jean called Carly Forever.

The frame, 40-inch inseam jean called Carly Forever.

I was a very niche audience.

I was a very niche audience.

Well, thanks to Eric and Jens. And they really came to me and they were like, just starting frame. I remember it was sort of just kicking off. And I remember we got a coffee together in Paris. I don't, all the years run together. I want to say maybe it's 2013-ish. Yeah, that'll be about right. Yeah. And they were still running their creative agency.

Well, thanks to Eric and Jens. And they really came to me and they were like, just starting frame. I remember it was sort of just kicking off. And I remember we got a coffee together in Paris. I don't, all the years run together. I want to say maybe it's 2013-ish. Yeah, that'll be about right. Yeah. And they were still running their creative agency.

And I was working with them on different photo shoots and campaigns through that. And so it was sort of this almost just like side project that was like, we're going to tag it on to the end of the day. We're going to shoot one extra image. It was like so bootstrapped. Everything was so bootstrapped. And I think that was like such a fun experimental phase, I think. And

And I was working with them on different photo shoots and campaigns through that. And so it was sort of this almost just like side project that was like, we're going to tag it on to the end of the day. We're going to shoot one extra image. It was like so bootstrapped. Everything was so bootstrapped. And I think that was like such a fun experimental phase, I think. And

in building anything, like I love that, that sort of startup era, um, where you sort of just, there's nothing to lose. It was sort of like, they had a great brand, they were making jeans and they were like, Carly, would you want to do like a tall girl jean? And I was like, a hundred percent, even just for me to have selfishly like a couple pair of jeans. Can you just make me 10 pairs? Yes, please.

in building anything, like I love that, that sort of startup era, um, where you sort of just, there's nothing to lose. It was sort of like, they had a great brand, they were making jeans and they were like, Carly, would you want to do like a tall girl jean? And I was like, a hundred percent, even just for me to have selfishly like a couple pair of jeans. Can you just make me 10 pairs? Yes, please.