Lamees Attia

I think one that's very important is like empathy. Like you really need to care about people in order to do this because all this is is like helping people. So if you don't really care about anyone, I can see how it can get like over time you might not end up liking it as much.

so caring for people is definitely very important and so is initiative like you really have to be willing to do whatever it takes in order to succeed like go go the extra mile like maybe like work on a weekend just because someone needs help and this is the only day they're free like you need to be able to do those things yeah no those those are three i would consider three top characteristics where it takes to actually do anything in digital marketing because as you guys know

All right. Yeah. So I graduated college in 2021. And while right after like graduating college, I remember being very stressed out because I actually had no idea what I wanted to do. I just got a degree, but I didn't know what to do with it.

Yeah, definitely. So I'm looking to in the next six months, definitely become a closer or like become a consultant because I really like talking to people. Like above all else, like at the root of everything is I love talking to people and I love helping people and doing it online as setting is still really, really great now. But over time, I want to continue to develop the skill.

And like if I can talk to people face to face and like really like see their faces, I'm helping them. I think that would be amazing. At the same time, I also want to start, like, leveraging, like, the money I'm making in order to make investments and really just set myself up for the future.

Advertising and public relations.

All right. That's cool. Yeah. When I got my degree, all I knew is that I liked communications, but I think advertising and PR just sounded better. So that's why I ended up doing that. But with COVID, after I graduated, everything started to shift online. So I ended up doing a few small roles of just social media management with like small companies and people starting up.

Split the three? Okay. The first thing I would do is definitely start researching more about the position. Like watching videos like this or like listening to things like this is very helpful. But seeing the way that maybe SDRs live their life and getting more of an insight on how that is, you can really be able to tell if this is something that's going to work for you or not. Do you have one yet?

Honestly, it was everything. That's cool. Yeah. That's awesome.

Yeah.

Exactly.

Yeah.

And then one day I saw an advertisement for like SDR and like you get to talk to people and like help them out. And I thought that that would be really cool. So I ended up looking into it.

Yeah, I completely agree. And especially when I first invested in this, this was the first time I really invested in anything like outside of like college.

$6,000.

Yeah. So it was actually really crazy because when I invested that money, I was actually in Egypt because my family moved to Egypt after COVID. So after I graduated, I just went and I was doing my social media thing. But when I told people, some people said it was a scam, but most people were like, are you crazy? You could have put a down payment on a house.

Yeah. I kind of put a down payment on crowds. Oh, I bet. $6,000 in America. I ain't going to get you that much of a house. I ain't going to get you that far. But in Egypt, they were like, you could have bought a house. And so they really thought it was crazy. And they were like, why would you do that? So a lot of people were very unsure. Yeah.

But the way I saw it is going through that program, I was able to meet so many people. I have the confidence now to walk up to any company and say, I have this skill and I'm certified. And all the opportunities I've gotten since taking that program have been because I took the program. So the way I saw it is people were like, are you crazy? You could have bought a house.

But instead, I was able to invest the money, build a skill, and now I can buy a lot of houses. Yeah.

Yeah, so it would start, I would look at their company's social media profiles and give them feedback based off of what they're doing, what I think they could be doing more to get better engagement. And then I would take total responsibility over making their content calendar, creating their content, captions, posting on their behalf, and all of that. That sounds badass. Yeah, I really liked it.

I think that investing was the best decision I made because there are so many things that I learned from the program. And then even beyond that, they had coaches where I was able to ask them questions because I didn't know anything about the space starting out. I was able to meet Yuki. Like, if I didn't invest, I probably wouldn't even be here right now. So, like... That really helped.

And I had another point with that. If you were to just start by yourself, like SDR is something that seems really easy, but it's actually like a lot of moving parts that get into it. So I think one of the reasons I was able to do so well with every company that I've started with is because I invested in building up that skill before starting.

If I didn't, when I first got started, I would definitely feel like I was getting thrown out to the wolves and I don't think it would go so well.

Definitely. So ever since starting, I've been traveling nonstop and I've been documenting all of that on my Instagram. So you can take a look at what the journey has looked like for me on Instagram at LamiseXAttia. So it's L-A-M-E. E-E-S-X-A-T-T-I-A on Instagram. You can check out my stuff, send me a message, and I'll be happy to help.

I think what really made a big difference for me is when I was stuck and just getting out of college and I had no idea what to do. I took a piece of paper and I wrote down, like, what do I want out of life? And I wrote about it for like 10 minutes. Just what do I want out of life? And then on another page, I wrote down the prompt of what do I really want? And then I wrote that down.

And then what I put on the second page, I took a look at it and I realized like the current trajectory that I was on wasn't going to get me there. So I needed to make a pivot. And I think that if you do this exercise, even if you don't know what you want to do or if you do, it's going to give you so much motivation to get started and get moving or realign if you need to.

Oh, definitely. So I actually ended up finding an ad where they would train you to become an SDR. So even though I felt like I knew advertising and social media and all of that stuff, I still felt like I needed a bit more training on how to actually connect with people and like help them. Yeah. So I ended up taking a course. I invested in myself.

I watched a lot of trainings and over time I was able to build up the skill.

Yeah.

Yeah. So when someone is looking to learn more about a company, we're usually the first people that they talk to. So we help them get initial information on how the company works, what they need, help them decide if it's a good fit. So we're really the first people were like, I just saw this company and I want to learn more.

You're talking to us first and then we help you like work through the work through the process.

Yeah.

Yeah, so if it makes sense, I like to think of it as we're guides. So we're really guiding people along the process. So we get them the initial information, see if it makes sense for them to learn more and move forward. If so, we help them get set up with an expert that would help them. If not, I mean, at least now they know. They learn more about the company. It's not a good fit.

We were able to come to that conclusion with them.

OK, there's a lot of good and there's some bad. So I'll start with the bad. I think it is definitely it's a lot of work. It is a lot of work to be an SDR. A lot of effort goes into it. And it is a skill that you have to build up over time. But I think the good is what really motivates me to like work.

And SDR is I like to look at it as I'm helping people make life changing decisions that can transform their life and the life of the people around them.

so when i look at it like that and even though it's hard work i'm able to gamify it it makes it all worth it okay so it's more of like the fulfillment and the passion yeah exactly yeah that was one of my biggest problems when deciding what i wanted to do is i didn't know what made me feel passionate but like finding out that i can help people this way it just lights a fire in you and i feel like when you're passionate about what you do you're able to do it so much better as opposed to something that you don't really care about