Leila Hormozi

So I want to see if we could drive that down because my fear of the business is that when you take this to scale, you'll be less efficient and your margins are going to compress.

That's like, I would say like, that's kind of like my biggest red flag.

Overall, the model of lead costs and arbitrage, there's nothing wrong with it.

I've seen some massive agencies that run that model.

The next issue that you're going to run into is the types of businesses that you're serving.

So you're going to want to go upmarket for people who can spend $50,000, $100,000, $200,000 a month in ads.

that's what you're going to want to go after because the volatility of your business is going to be predicated on the volatility of their business.

So when you go after, and this is super common for small business owners, for everyone who's listening, is like,

you go after if you go most people who are poor i'm not saying you're poor but like most people are starting out in business go after other people who are also smart starting out in business because that's where your confidence level is but their business they don't know anything either right so it's the blind leading the blind and you're like what's wrong with my business all these people are turning and they're turning because they don't know what the hell they're doing in their business either and so you're going to want to earn the right to go a market as fast as you can um

And if you have five clients that pay you what they're paying now versus having five clients and each one pays $100,000 a month, you could run the same ops and have 100 times the revenue.

Or by increment of revenue.

That's a great one, too.

Yeah, just like every 5,000, you know, whatever, every 1,000, every 5,000 they spend, you just let it, you just automatic, just letting them know that this is happening.

We can turn it off whenever you want.

Dude, this is we answered it.

So I want to ask you, what do you think we what do you think we just said?

Just go up.

Just like in your ads or your outreach, look for people who are doing 10 times those numbers.

Number go up good.

Yeah.