Marla Oates
speaker
398 appearances
6 recordings
1 series
first heard Jun 2025
last heard 26 Aug
Marla Oates’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 1.
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Call them changemakers.
We call them redefiners.
Hi, everyone, and welcome back to another episode of Redefiners.
I'm Marla Oates, a leadership advisor at Russell Reynolds Associates.
Joining me once again for today's episode is my wonderful co-host, Dr. Thomas Chamorro-Premusik.
Good to see you.
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It's a great point, and perhaps nowhere is this more difficult than in fashion.
Capturing the loyalty of this 25% of the population is not straightforward.
Leaders in the space must navigate a lot of different pressures.
We've got evolving customer tastes and priorities, the constant work of building and sustaining a brand, lots of rapid technological change, and of course, supply chain volatility, just to name a few.
Our guest today is at a brand that's become much bigger than simply a brand retailer.
They're known for oversized denim, cargo, graphic tees, and a lot of streetwear that the kids all are living in.
They've also done a really great job at tapping into the collabs that you see kind of across the space.
So whether it's Formula One, Adidas, influencer partnerships, they've really figured out how to stay at the cultural intersection of sports, fashion, and multimedia.
So I'm really curious to talk with our guests today about how they've managed not to just lead through the challenges that we've talked about, but also redefine the brand and the company at a global scale to really stay relevant with a finicky customer base.
Not an easy task.
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