Martin Reeves

When you click the picture of the Like button, it creates dopamine release, and it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody.

When you click the picture of the Like button, it creates dopamine release, and it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody.

When you click the picture of the Like button, it creates dopamine release, and it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody.

Oh, well, that's a really interesting thing. It's hard to say. We might popularly believe that it's Facebook because they, of course, pioneered the spread of the like button and used it as a central feature of their business model. But it certainly wasn't them. And the guy that I co-authored the book with, Bob Goodson, he was the first employee of Yelp.

Oh, well, that's a really interesting thing. It's hard to say. We might popularly believe that it's Facebook because they, of course, pioneered the spread of the like button and used it as a central feature of their business model. But it certainly wasn't them. And the guy that I co-authored the book with, Bob Goodson, he was the first employee of Yelp.

Oh, well, that's a really interesting thing. It's hard to say. We might popularly believe that it's Facebook because they, of course, pioneered the spread of the like button and used it as a central feature of their business model. But it certainly wasn't them. And the guy that I co-authored the book with, Bob Goodson, he was the first employee of Yelp.

It turns out that innovation, in the case of the like button and in the case of other inventions, turns out to be messy, serendipitous, social, many forgotten heroes, many delays. The eventual use of the thing actually turns out to be often quite different from the initial intention.

It turns out that innovation, in the case of the like button and in the case of other inventions, turns out to be messy, serendipitous, social, many forgotten heroes, many delays. The eventual use of the thing actually turns out to be often quite different from the initial intention.

It turns out that innovation, in the case of the like button and in the case of other inventions, turns out to be messy, serendipitous, social, many forgotten heroes, many delays. The eventual use of the thing actually turns out to be often quite different from the initial intention.

The huge economic impact of the like button was that it enabled social media to become a business because by being a feedback loop from users, it could enable Facebook to say to advertisers, hey, we can tell you which part of your advertising is working and which part isn't. That's where all the money was.

The huge economic impact of the like button was that it enabled social media to become a business because by being a feedback loop from users, it could enable Facebook to say to advertisers, hey, we can tell you which part of your advertising is working and which part isn't. That's where all the money was.

The huge economic impact of the like button was that it enabled social media to become a business because by being a feedback loop from users, it could enable Facebook to say to advertisers, hey, we can tell you which part of your advertising is working and which part isn't. That's where all the money was.

That was absolutely not the problem that people were trying to solve with the early like button. They were trying to encourage user reviews for restaurants that they couldn't afford to pay for. Without triggering a page refresh, if you remember the days of the page refresh, if you clicked any button on your computer, you'd have a 20-second delay while the page refreshed.

That was absolutely not the problem that people were trying to solve with the early like button. They were trying to encourage user reviews for restaurants that they couldn't afford to pay for. Without triggering a page refresh, if you remember the days of the page refresh, if you clicked any button on your computer, you'd have a 20-second delay while the page refreshed.

That was absolutely not the problem that people were trying to solve with the early like button. They were trying to encourage user reviews for restaurants that they couldn't afford to pay for. Without triggering a page refresh, if you remember the days of the page refresh, if you clicked any button on your computer, you'd have a 20-second delay while the page refreshed.

So it had to be done within the browser. That was the problem that people were trying to solve, and they accidentally solved a much bigger problem.

So it had to be done within the browser. That was the problem that people were trying to solve, and they accidentally solved a much bigger problem.

So it had to be done within the browser. That was the problem that people were trying to solve, and they accidentally solved a much bigger problem.

Yeah. Well, you know, we did personally interview all of these people that were part of that community of people trying to do things with an instant recognition icon. And they often didn't have any awareness that they were doing anything special. I mean, every day consisted for these startups. And this is after the dot-com crash. So it was the nuclear winter in Silicon Valley.

Yeah. Well, you know, we did personally interview all of these people that were part of that community of people trying to do things with an instant recognition icon. And they often didn't have any awareness that they were doing anything special. I mean, every day consisted for these startups. And this is after the dot-com crash. So it was the nuclear winter in Silicon Valley.