Matt Barnes

Yeah, for our Chinese product right now, for our sneakers, for example, the Adam 2 that I'm currently wearing, the tariff rate is 172.5% as of today.

Yeah, for sure. So if you assume an example of a pair of shoes at $175, it would be $302 in tariffs.

Yeah, for sure. So if you assume an example of a pair of shoes at $175, it would be $302 in tariffs.

Yeah, for sure. So if you assume an example of a pair of shoes at $175, it would be $302 in tariffs.

Without the de minimis limits and with the current tariff situation, we have had to raise prices. We have had to start charging for shipping, and it's painful. We've already seen an impact as a result of raising prices, and we just don't have the margin to recover all of the tariff costs.

Without the de minimis limits and with the current tariff situation, we have had to raise prices. We have had to start charging for shipping, and it's painful. We've already seen an impact as a result of raising prices, and we just don't have the margin to recover all of the tariff costs.

Without the de minimis limits and with the current tariff situation, we have had to raise prices. We have had to start charging for shipping, and it's painful. We've already seen an impact as a result of raising prices, and we just don't have the margin to recover all of the tariff costs.

You know, the Nikes of the world or the Adidas probably could work something out like that, right? But we just unfortunately don't have that kind of mass market volume.

You know, the Nikes of the world or the Adidas probably could work something out like that, right? But we just unfortunately don't have that kind of mass market volume.

You know, the Nikes of the world or the Adidas probably could work something out like that, right? But we just unfortunately don't have that kind of mass market volume.

For the moment, we've been able to mitigate the financial impacts through much of this year. But if the tariffs remain in place as they are today through, I would say, probably late Q3, early Q4, it's going to become existential. It is very, very troubling. And it's going to get very, very expensive very, very quickly.

For the moment, we've been able to mitigate the financial impacts through much of this year. But if the tariffs remain in place as they are today through, I would say, probably late Q3, early Q4, it's going to become existential. It is very, very troubling. And it's going to get very, very expensive very, very quickly.

For the moment, we've been able to mitigate the financial impacts through much of this year. But if the tariffs remain in place as they are today through, I would say, probably late Q3, early Q4, it's going to become existential. It is very, very troubling. And it's going to get very, very expensive very, very quickly.

We're trying to look for other places to source. And we do know and expect, as has been indicated by the administration, that the de minimis limits will go away for all countries at some point.

We're trying to look for other places to source. And we do know and expect, as has been indicated by the administration, that the de minimis limits will go away for all countries at some point.

We're trying to look for other places to source. And we do know and expect, as has been indicated by the administration, that the de minimis limits will go away for all countries at some point.

Well, the ideal state would be no tariffs, right? But of course, you know, we know that there's an intent behind what the Trump administration is trying to do. But right now, we just don't know what's going to happen and when it's going to happen. Businesses need predictable opportunities to make money.

Well, the ideal state would be no tariffs, right? But of course, you know, we know that there's an intent behind what the Trump administration is trying to do. But right now, we just don't know what's going to happen and when it's going to happen. Businesses need predictable opportunities to make money.

Well, the ideal state would be no tariffs, right? But of course, you know, we know that there's an intent behind what the Trump administration is trying to do. But right now, we just don't know what's going to happen and when it's going to happen. Businesses need predictable opportunities to make money.

When the economy or the environment is not predictable, it's really hard for a business like ours to provide a product or service at a reasonable price to the consumer. If we can predict it, we can build it into our cost model. It may be painful, it may not be what we want, but at least it's predictable.