Matt Higgins

And so this doesn't come effortlessly to me. But I do think the thing I hacked into is I put myself in situations where I don't have the answers and I reverse engineer the outcome by figuring it out. It's how I got onto Shark Tank, you know, when I had no business being there as a shark. It's how I ended up at Harvard Business School on the faculty as a person with a GED to a JD.

And like, it's not because I'm so special. It's just because I had no choice. I had a gun to my temple. And my mom was dying in the room next door. And the day I became press secretary, the mayor of New York, she died that morning at 10. Like it was a gun.

And like, it's not because I'm so special. It's just because I had no choice. I had a gun to my temple. And my mom was dying in the room next door. And the day I became press secretary, the mayor of New York, she died that morning at 10. Like it was a gun.

And like, it's not because I'm so special. It's just because I had no choice. I had a gun to my temple. And my mom was dying in the room next door. And the day I became press secretary, the mayor of New York, she died that morning at 10. Like it was a gun.

And that gun, though, made me hack into something I never would have discovered on my own because we're conditioned to believe that to play it safe is better than to play bold. And because my mom, God bless her, who always believed that anything that little boy set his mind to, he could figure it out. I landed on this burn the boat strategy.

And that gun, though, made me hack into something I never would have discovered on my own because we're conditioned to believe that to play it safe is better than to play bold. And because my mom, God bless her, who always believed that anything that little boy set his mind to, he could figure it out. I landed on this burn the boat strategy.

And that gun, though, made me hack into something I never would have discovered on my own because we're conditioned to believe that to play it safe is better than to play bold. And because my mom, God bless her, who always believed that anything that little boy set his mind to, he could figure it out. I landed on this burn the boat strategy.

And ever since I've been sort of running the same play over and over again.

And ever since I've been sort of running the same play over and over again.

And ever since I've been sort of running the same play over and over again.

The problem is if you're the guy who writes that book, a lot of people are turned off by title and think like, Oh, easy for you to say, or it's reckless. I'm like, Oh no, no, it's not easy. And it's definitely not reckless. It comes with a lot of deliberation, you know, to get there.

The problem is if you're the guy who writes that book, a lot of people are turned off by title and think like, Oh, easy for you to say, or it's reckless. I'm like, Oh no, no, it's not easy. And it's definitely not reckless. It comes with a lot of deliberation, you know, to get there.

The problem is if you're the guy who writes that book, a lot of people are turned off by title and think like, Oh, easy for you to say, or it's reckless. I'm like, Oh no, no, it's not easy. And it's definitely not reckless. It comes with a lot of deliberation, you know, to get there.

Right, where they fully commit to their own potential. Because we're so comfortable, right? Yeah, it's interesting you say that because when I wrote the book, like, Part of me has this geeky academic brain that would love to write like a treatise on neuroscience. But that's not going to resonate with people. So instead, I chose to take a different approach. I did it through storytelling.

Right, where they fully commit to their own potential. Because we're so comfortable, right? Yeah, it's interesting you say that because when I wrote the book, like, Part of me has this geeky academic brain that would love to write like a treatise on neuroscience. But that's not going to resonate with people. So instead, I chose to take a different approach. I did it through storytelling.

Right, where they fully commit to their own potential. Because we're so comfortable, right? Yeah, it's interesting you say that because when I wrote the book, like, Part of me has this geeky academic brain that would love to write like a treatise on neuroscience. But that's not going to resonate with people. So instead, I chose to take a different approach. I did it through storytelling.

So in my book, I tried to dissect these moments where people had to sort of overcome their own objections and sort of fully commit. The number one piece of advice I always have for it. If you're not fully committing to what you know is true about yourself or the universe, it's usually because you have an enemy within or without.

So in my book, I tried to dissect these moments where people had to sort of overcome their own objections and sort of fully commit. The number one piece of advice I always have for it. If you're not fully committing to what you know is true about yourself or the universe, it's usually because you have an enemy within or without.

So in my book, I tried to dissect these moments where people had to sort of overcome their own objections and sort of fully commit. The number one piece of advice I always have for it. If you're not fully committing to what you know is true about yourself or the universe, it's usually because you have an enemy within or without.

Either somebody in your foxhole, it could be a spouse or it could be somebody who's trying to hold you back or something is happening within that you're afraid to face. The dad who never said, I'm proud of you. You know, the incident that you've been trying to conceal, you know, for me, it was the shame of poverty and like lack of refinement.