Matt Samboli

It's a very crowded space.

There's a very crowded space.

No one's watching errands stuff on LinkedIn, by the way.

Yeah, that's ridiculous.

I love what you said about treating it as a non-negotiable because I mean, when you think about when you apply for a job,

you're negotiating and there's a bunch of criteria and conditions that you negotiate.

I don't think it's common for folks or professionals to look at your personal brand as a non-negotiable.

And I think treating it that way is really smart and puts you in a position to look at it differently, not just like this add-on or this maybe, but that like, hey, now I need to start investing in this, particularly in the age of AI.

I know one of the questions we have teed up here

is around, I think, AI and maybe potentially the way you see the personal brand space evolving, progressing around AI.

One thing, though, before that, let me actually tee this up.

And Aaron, feel free to rephrase this question because I think you're better at this question than I am.

Something we've noticed in the personal brand space is that it's kind of evolving or progressing from pure thought leadership, where there's someone who's very informed about a topic and can talk about it charismatically, to some of that, but also about authenticity.

You know, like the Joe Rogans and...

a lot of individual personalities who may not actually be educated at all formally about some of these topics, just having a lot of trust.

How do you see that playing a role in your own evolution and just for others looking to leverage their personal brand?

I mean, is that real, this authenticity thing?

And how do you play into it?

As someone who's starting to tiptoe into a personal brand, that one, I totally get it.

It freaks me out.