Michelle Hackman

It's a long, glossy ad.

It glorifies America, but it glorifies her too.

Totally.

That's exactly how I would describe it.

And she spent $200 million on these ads.

I mean, that's a huge sum.

Of all the things she did, this ad campaign might have been the one that ultimately led to her downfall.

I mean, President Trump ran on the idea of doing a mass deportation.

He was saying he wanted to deport, you know, 10 or 15 million people.

And naturally, the person who was going to become the face of that was going to be his DHS secretary.

You know, it's one of those things where Trump is looking for people who...

sort of are mirroring his TV-friendly style.

He loves to see people on TV defending him, going out promoting his agenda, being a little confrontational.

But I think, frankly, people were puzzled by the choice.

There were a lot of rumors as Trump won the election and during the transition that he would try to pick an immigration hawk, someone maybe from his first term.

It came as a total surprise when he picked Kristi Noem.

You know, she is a governor.

Governors are often a place that presidents turn when filling major cabinet positions.

But she's from South Dakota.

She had very limited experience with immigration there.