Mike Nathan
speaker
67 appearances
4 recordings
1 series
first heard Feb 2025
last heard May 2025
Mike Nathan’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Got it. Cool. My name is Mike. My wife and I are here. We started a company with your content. Super gratitude, super grateful, man. We exited for over 20 million. Amazing. Appreciate it. You're right. Your books are worth the weight in gold, bro. Thanks, man. Anyhow, we're at a crossroads because we're building a new company based on our passion project.
We started a company that taught do-it-yourselfers how to remodel their kitchen and bathroom using epoxy over old countertops to make them look like natural stone.
So with that idea, we found that, you know, we really hit home with the DIYers, but a lot of our people that saw our YouTube, we built over 1.5 million YouTube subscribers and a lot of them didn't want to do it themselves, but we couldn't serve those customers. And so there's a shortage of contractors in the US. So we're really going to reach out to young people that
Maybe don't want to go to college. Or old people. Or old people. Right. Or middle-aged. 30-year-olds. So we're really, we're going to, we're building a trade school right now. We're going to teach these people how to do the trade, how to, I've already proven the lead gen so that I can give them all the leads they can handle because that's really the harder part of the business for them to learn.
My question is we can either charge up front for this school, cost about 20 grand for us to train somebody, or we could, we could, we have a big following. We could attract the people to apply, train them on our dime, maybe lock them in with a
you know, if you leave before two years or whatever, but would, and then we own the businesses in all these different areas, or should we, should we, they would own it. We supply leads and cut the liability. That's really the crossroads we're at.
My, my concern with that is if you look at a franchisee, which we're not going franchise, but if you look at that avatar, they're probably not the hustler. Who's as hungry as the kid with nothing who want that. That's just, that's my passion. I want to help the kid that has nothing.
Well, I can't finance it. You know, we could finance it and help him earn it back, but.
Still own it, charge for the school?
Just your kid won't be screwed up when they leave my school. What was that? Your kid just won't be screwed up when they leave my school. Yeah, sure. Thank you. Oh yeah, you bet.
Gotcha.
The Game with Alex Hormozi · What’s Actually Holding Back Your Growth? | Ep 853 · 7 May 2025
podcast
Yeah. My name is Mike Nathan. I sell cellular therapy in home to the old, affluent, injured, probably, and athletic. We're new, but we've got a million dollars of revenue, half at EBITDA. We would like to get to 25 million.
Consider it mobile healthcare.
RN drives out, gives you an IV infusion in your home.
We'd like to get to $25 million. We're built to be bought. We want to exit, so we think we're on the cutting edge of this. What's stopping us is my team is awesome.
Great. And from the NFL, it's a lot of good. We have great business to doctor B2B sales experience. Zero B2C experience. And that playbook we're learning is wildly different. We have no idea what we're doing.
It doesn't quite pay as well. Meaning we have people that knock on doors to orthopedic surgeons who are looking for patients with alternatives to surgery, PT, chiropractors. It's a lot of effort. And there's some that are going to refer to you and some that just will not. So that's our constraint in a one market. We're in the Twin Cities. It's a one market play.
We know there are more people looking for this solution. So we want to understand what the B2C is. If we go to then Dallas, Philly, LA, as we try to scale it, we're convinced it needs to be a better ROI than maybe what we're doing right now.
Cost to acquire a physician?
It's oftentimes just, it can be a physician, so we don't track it that way, but it's $500.
Showing 1–20 of 67 · page 1 of 4
Next →