Monique Rodriguez

right and it's there's no right way to time it and we were having this conversations with our investor berkshire and we recently just had dinner with them um a few weeks ago and we were talking about the same thing like we couldn't have timed it perfectly but there's no way to predict how to time it so our motto was slow and steady wins the race but strike while the iron is hot

right and it's there's no right way to time it and we were having this conversations with our investor berkshire and we recently just had dinner with them um a few weeks ago and we were talking about the same thing like we couldn't have timed it perfectly but there's no way to predict how to time it so our motto was slow and steady wins the race but strike while the iron is hot

You know, we had taken the company to new heights. We had taken it to a new level of profitability. And when we looked at our financials, we looked at where we were as a company. We looked at, you know, our distribution, our customer base. It was like all the stars were aligning. Right. And the interest. We had so many inbound interest from strategic companies.

You know, we had taken the company to new heights. We had taken it to a new level of profitability. And when we looked at our financials, we looked at where we were as a company. We looked at, you know, our distribution, our customer base. It was like all the stars were aligning. Right. And the interest. We had so many inbound interest from strategic companies.

And the thing is, like, you don't know. if they're going to be interested in you tomorrow.

And the thing is, like, you don't know. if they're going to be interested in you tomorrow.

Because they may have something else that comes in hot and they may go to the next one and then you've missed your opportunity or you've missed your value, right? Yes. So because we were getting so many inbound interests and the stars were aligning, we said as a team, we're going to just test the market. We're going to see what it comes back at. We're going to just see what we're valued at. And

Because they may have something else that comes in hot and they may go to the next one and then you've missed your opportunity or you've missed your value, right? Yes. So because we were getting so many inbound interests and the stars were aligning, we said as a team, we're going to just test the market. We're going to see what it comes back at. We're going to just see what we're valued at. And

we had to know that once we put our stuff out there in the market for a potential sale it's harder to put yourself out and then take it back so we had to have faith that we were going to get the value or close to the value that we were hoping for and have faith that it was just going to come back once we put our our bid out to the market yeah and it came back and i remember our investor told us she said

we had to know that once we put our stuff out there in the market for a potential sale it's harder to put yourself out and then take it back so we had to have faith that we were going to get the value or close to the value that we were hoping for and have faith that it was just going to come back once we put our our bid out to the market yeah and it came back and i remember our investor told us she said

And we're going to have to just roll with it.

And we're going to have to just roll with it.

You can, it's just not a good look. Oh. It's just not a good look because the time and effort to prepare, to package the brand, to put it out in the market for strategics or investors to bid on it. That's a lot of like heavy lifting. It's a lot of work. And so you're working with investor investment bankers. You're working with our investing team.

You can, it's just not a good look. Oh. It's just not a good look because the time and effort to prepare, to package the brand, to put it out in the market for strategics or investors to bid on it. That's a lot of like heavy lifting. It's a lot of work. And so you're working with investor investment bankers. You're working with our investing team.

So all the time and energy that people are going to put in. Yeah. Like if you put it out there and say, oh, no, it's not time yet. It's just not like it just doesn't look good.

So all the time and energy that people are going to put in. Yeah. Like if you put it out there and say, oh, no, it's not time yet. It's just not like it just doesn't look good.

And then to my point earlier, if you go back out there later, you may not get the same type of value because they may say, well, you came out here before. Are you going to pull it back? Are you not going to be serious with yourself? Right. So it's like it's literally a faith walk. You really just have to have faith. It's scary. Yeah.

And then to my point earlier, if you go back out there later, you may not get the same type of value because they may say, well, you came out here before. Are you going to pull it back? Are you not going to be serious with yourself? Right. So it's like it's literally a faith walk. You really just have to have faith. It's scary. Yeah.

Because we knew that we were just going to put ourselves out there. So. Thankfully, once we did put ourselves out there, we had some really great valuations. And we said, we're just going to go for it. Because we don't know what the outlook of the world and the economy looks like in the future. And we see what's going on now. That's why I said it couldn't have been better timing.

Because we knew that we were just going to put ourselves out there. So. Thankfully, once we did put ourselves out there, we had some really great valuations. And we said, we're just going to go for it. Because we don't know what the outlook of the world and the economy looks like in the future. And we see what's going on now. That's why I said it couldn't have been better timing.