Monique Rodriguez

And I'm going to address it because of the people that do support, that do use the product, just to reassure them that the formulas haven't changed. The products are still the same. You can still use the products. They're safe and effective to use. They're still the same product that we had before the acquisition. Nothing has changed. Look at the labels.

And I'm going to address it because of the people that do support, that do use the product, just to reassure them that the formulas haven't changed. The products are still the same. You can still use the products. They're safe and effective to use. They're still the same product that we had before the acquisition. Nothing has changed. Look at the labels.

And that's what was so baffling about us because people, if you actually read the labels, you will see that the formula is still the same. in 2020 versus today. So it's the fact that people didn't even take the time to educate themselves. They just want to run with the false narrative because it's like, I knew it couldn't be that good. It's too good to be true.

And that's what was so baffling about us because people, if you actually read the labels, you will see that the formula is still the same. in 2020 versus today. So it's the fact that people didn't even take the time to educate themselves. They just want to run with the false narrative because it's like, I knew it couldn't be that good. It's too good to be true.

So let me try to create this false narrative because this is just too good. And if you just take the time to like educate yourself and I try to educate the community and I feel that the people that want to be educated.

So let me try to create this false narrative because this is just too good. And if you just take the time to like educate yourself and I try to educate the community and I feel that the people that want to be educated.

Because ignorance is a choice. We live in an era of so much access to information. And if you choose to still be ignorant when you have the information being presented in front of you. Yeah. then you're choosing to be ignorant. And that is quite all right. You can stay right where you're at. But me over here, I'm going to keep moving. I'm going to keep elevating.

Because ignorance is a choice. We live in an era of so much access to information. And if you choose to still be ignorant when you have the information being presented in front of you. Yeah. then you're choosing to be ignorant. And that is quite all right. You can stay right where you're at. But me over here, I'm going to keep moving. I'm going to keep elevating.

So you just got to do what you can, but focus on what's important and not the naysayers.

So you just got to do what you can, but focus on what's important and not the naysayers.

I mean, I'm not going to lie and say that it's hurt because it's something I built. Right. That's exactly. But it's like at the end of the day, my confidence is in God. So I have to stand on his word. I have to lean on my faith. Again, that's where my faith comes in. He keeps me grounded. And I do know that this social media world, people will find a topic.

I mean, I'm not going to lie and say that it's hurt because it's something I built. Right. That's exactly. But it's like at the end of the day, my confidence is in God. So I have to stand on his word. I have to lean on my faith. Again, that's where my faith comes in. He keeps me grounded. And I do know that this social media world, people will find a topic.

They'll jump on it, be real loud about it. And then they'll move on to something else.

They'll jump on it, be real loud about it. And then they'll move on to something else.

Yeah. So I would say authenticity is key. Like no one can beat you at being you. And I think that you do a really great job of just being yourself. And I do know that's why what you're doing, your brand, when you do eventually start something, whatever brand you want to venture off into, it's going to go well because people are attracted to your authenticity. Thank you.

Yeah. So I would say authenticity is key. Like no one can beat you at being you. And I think that you do a really great job of just being yourself. And I do know that's why what you're doing, your brand, when you do eventually start something, whatever brand you want to venture off into, it's going to go well because people are attracted to your authenticity. Thank you.

And people don't want to do business with who they feel is fake or is a facade or a perception. They really want to connect with you as a person, right? They want to do business with who they feel like they know, who they like, and who they trust. It is a relationship. It's not a transaction.

And people don't want to do business with who they feel is fake or is a facade or a perception. They really want to connect with you as a person, right? They want to do business with who they feel like they know, who they like, and who they trust. It is a relationship. It's not a transaction.

Even though we look at it as a sale is a product is purchased, a sale comes in, we get money in exchange for that. That's the transaction. But I really focus on like, how do I build relationships with my customers? How do I date my customers? Because I want my customers to feel connected and engaged because especially in the beauty space with hair care, it's such an emotional connection.

Even though we look at it as a sale is a product is purchased, a sale comes in, we get money in exchange for that. That's the transaction. But I really focus on like, how do I build relationships with my customers? How do I date my customers? Because I want my customers to feel connected and engaged because especially in the beauty space with hair care, it's such an emotional connection.