Nathan Werst

That is amazing. So with AI, there's always this topic around ethics. Because you're dealing with powerful, powerful, powerful tools and all this data. What are the ethical lines that you're watching and how do you, you know, make sure you don't cross that boundary and at the same time, keep the human in the loop?

Yeah, it's a great question. And it is one that keeps me up at night for sure. You know, there are times where I think like, oh, this would be such a great idea. And then I think about it more. And I'm like, actually, like, this would be terrible. And, you know, I think for me, you know, we work with totally anonymized data, right? So we...

Yeah, it's a great question. And it is one that keeps me up at night for sure. You know, there are times where I think like, oh, this would be such a great idea. And then I think about it more. And I'm like, actually, like, this would be terrible. And, you know, I think for me, you know, we work with totally anonymized data, right? So we...

Yeah, it's a great question. And it is one that keeps me up at night for sure. You know, there are times where I think like, oh, this would be such a great idea. And then I think about it more. And I'm like, actually, like, this would be terrible. And, you know, I think for me, you know, we work with totally anonymized data, right? So we...

don't have any sort of like, you know, any sort of like personalized info that could be causing potential problems. And so the actual like building of the models and activation of our models, feels pretty ethical to me. Some people who have different opinions on marketing may disagree, but that's personally, I don't make an impact on who our stuff gets shown to.

don't have any sort of like, you know, any sort of like personalized info that could be causing potential problems. And so the actual like building of the models and activation of our models, feels pretty ethical to me. Some people who have different opinions on marketing may disagree, but that's personally, I don't make an impact on who our stuff gets shown to.

don't have any sort of like, you know, any sort of like personalized info that could be causing potential problems. And so the actual like building of the models and activation of our models, feels pretty ethical to me. Some people who have different opinions on marketing may disagree, but that's personally, I don't make an impact on who our stuff gets shown to.

With that being said, there are certain companies that I just won't work with. There are industries or specific companies where if I don't feel good about what that business is doing, I'm not going to help you Improve your marketing and get your message out there and improve your return on ad spend.

With that being said, there are certain companies that I just won't work with. There are industries or specific companies where if I don't feel good about what that business is doing, I'm not going to help you Improve your marketing and get your message out there and improve your return on ad spend.

With that being said, there are certain companies that I just won't work with. There are industries or specific companies where if I don't feel good about what that business is doing, I'm not going to help you Improve your marketing and get your message out there and improve your return on ad spend.

So for me, it's a very kind of personal line and it has less to do with AI and more about the ethics of the companies that I'm working with.

So for me, it's a very kind of personal line and it has less to do with AI and more about the ethics of the companies that I'm working with.

So for me, it's a very kind of personal line and it has less to do with AI and more about the ethics of the companies that I'm working with.

Yeah. And the impact on humanity. Absolutely. And I think as leaders, we do have to keep that in the forefront. Like the fact that you're so brilliant and you come up with these different ideas, but then you put it through a filter or a gate of, no, I can't do that.

Yeah. And the impact on humanity. Absolutely. And I think as leaders, we do have to keep that in the forefront. Like the fact that you're so brilliant and you come up with these different ideas, but then you put it through a filter or a gate of, no, I can't do that.

Yeah. And the impact on humanity. Absolutely. And I think as leaders, we do have to keep that in the forefront. Like the fact that you're so brilliant and you come up with these different ideas, but then you put it through a filter or a gate of, no, I can't do that.

It's amazing. And that says a lot about your leadership, as well as you taking a stand about, you know, those customers that you'll take on versus not. Because I tell people not all money is good money.

It's amazing. And that says a lot about your leadership, as well as you taking a stand about, you know, those customers that you'll take on versus not. Because I tell people not all money is good money.

It's amazing. And that says a lot about your leadership, as well as you taking a stand about, you know, those customers that you'll take on versus not. Because I tell people not all money is good money.

You have to keep that at the forefront. So that's amazing. And we have to make sure that we support Shop Demise just based on that.