Nicky Reardon

which is this idea of the app store and the actual technology, the phone you are streaming the music on, and also this sort of rights holder, whether that's a label, whether that's a publisher, whomever, starting with the app store side. Something I found very interesting in my research is that Apple, Samsung, and Google all take 30% of all transactions in the app store.

which is this idea of the app store and the actual technology, the phone you are streaming the music on, and also this sort of rights holder, whether that's a label, whether that's a publisher, whomever, starting with the app store side. Something I found very interesting in my research is that Apple, Samsung, and Google all take 30% of all transactions in the app store.

This is commonly referred to as like an app store tax. Many companies have sued these platforms for this. One of the biggest being Epic Games, which is the gaming company that created Fortnite. Very big in the gaming world. Had a very heated discussion about this, kind of saying like, okay, it's ridiculous that like,

This is commonly referred to as like an app store tax. Many companies have sued these platforms for this. One of the biggest being Epic Games, which is the gaming company that created Fortnite. Very big in the gaming world. Had a very heated discussion about this, kind of saying like, okay, it's ridiculous that like,

somebody buys a skin or whatever in fortnight and for some reason whatever phone gets 30 like they were there was there was a heated legal battle about this and one of the big things that came out of this um was this law that was passed towards the forcing of stopping the force of in-app purchases so prior to this if you wanted to buy something on i don't know candy crush right you had to

somebody buys a skin or whatever in fortnight and for some reason whatever phone gets 30 like they were there was there was a heated legal battle about this and one of the big things that came out of this um was this law that was passed towards the forcing of stopping the force of in-app purchases so prior to this if you wanted to buy something on i don't know candy crush right you had to

pay for the thing inside of Candy Crush. Like, you had to give your credit card information in Candy Crush. Right, right, right. And Apple would take 30% of that. So, companies like Candy Crush were like, that's kind of annoying. What if we link them to our website instead? So, it wasn't through the App Store. Apple was like, no, no, no. We, like, are 30%, blah, blah, blah.

pay for the thing inside of Candy Crush. Like, you had to give your credit card information in Candy Crush. Right, right, right. And Apple would take 30% of that. So, companies like Candy Crush were like, that's kind of annoying. What if we link them to our website instead? So, it wasn't through the App Store. Apple was like, no, no, no. We, like, are 30%, blah, blah, blah.

So, they made it impossible to do this, like, from a technological perspective. And this was overruled in court. So, now... platforms are able to do this. It's also probably why next time you're a listener on your phone and you purchase something on your phone, it will open Safari or whatever.

So, they made it impossible to do this, like, from a technological perspective. And this was overruled in court. So, now... platforms are able to do this. It's also probably why next time you're a listener on your phone and you purchase something on your phone, it will open Safari or whatever.

And that is, I think, this very, very first big piece of misunderstanding that people didn't realize that there's actually, in many cases, in many of the things you're spending your money on, on your phone, 30% of that to 15% of that is going to whatever the company of your phone is at all times.

And that is, I think, this very, very first big piece of misunderstanding that people didn't realize that there's actually, in many cases, in many of the things you're spending your money on, on your phone, 30% of that to 15% of that is going to whatever the company of your phone is at all times.

And it's annoying for the consumer. Like I have seen, both myself included, and I've seen people online, like it is annoying when the thing you're open tries to open Safari and then it's like not that. It'll just take you to like Instagram.com, not like the specific post. And you're like, well, I can't not log into my Instagram.

And it's annoying for the consumer. Like I have seen, both myself included, and I've seen people online, like it is annoying when the thing you're open tries to open Safari and then it's like not that. It'll just take you to like Instagram.com, not like the specific post. And you're like, well, I can't not log into my Instagram.

Like it is just an annoying piece of this business of technology that is not even just a music industry problem, I think is what's fascinating about it. It is a tech industry problem.

Like it is just an annoying piece of this business of technology that is not even just a music industry problem, I think is what's fascinating about it. It is a tech industry problem.

And I think one of the big takeaways for me after researching this was that we're in this, I think, very weird era of technology progressing faster than like regulation and also like just understanding of what we're doing has developed because we live in this technological age, which is amazing for innovation, but has also just created confusion around a lot of these things.

And I think one of the big takeaways for me after researching this was that we're in this, I think, very weird era of technology progressing faster than like regulation and also like just understanding of what we're doing has developed because we live in this technological age, which is amazing for innovation, but has also just created confusion around a lot of these things.

To accommodate, yeah. So that's what's really hurting. And it's interesting, too, that even when I was doing research, in places like the EU, they've decreased this. It's 17% in the EU. They can't do more than that. And I know that there's DOJ legislation, blah, blah, blah, which is so above my pay grade, so above Sam's pay grade. Couldn't tell you anything about the DOJ.

To accommodate, yeah. So that's what's really hurting. And it's interesting, too, that even when I was doing research, in places like the EU, they've decreased this. It's 17% in the EU. They can't do more than that. And I know that there's DOJ legislation, blah, blah, blah, which is so above my pay grade, so above Sam's pay grade. Couldn't tell you anything about the DOJ.