Nikki Verda
speaker
160 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Nikki Verda’s voice in public audio — every appearance, attributed to the second.
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Appearances
Maybe you use a certain production style. Maybe you use certain software. Maybe you do certain things with your vocals. Maybe... It really, I think, how speaks to like education almost. Like it is... Identifying why you are an expert and why somebody should listen to you or believe you.
So, you know, a great example of like how thing I think about that like went viral recently was like that clip from the Billie Eilish concert where she was like layering her vocals live. You know what I mean? Like that is it shows. how she is a good singer. Like this is literally how I made this song. And the fact that I can do this makes you see like, wow, she's so talented. Right.
But again, the interesting thing about this, like how content I think about is anybody can copy that. Right. Like, is it impressive and amazing? Billy did it. Yes. Can another singer on their tour layer something in their vocals? Absolutely.
It's, it's impressive. It's educational, but it's not unique. Then the most inner circle is why, why you do it. Your why factor is like this unique piece of your human story that no one else can replicate. It is why you wrote the song.
It is why you got into music, whatever, whether that is you had this very, very specific relationship that had this breakup and this fight that made you so angry that you sat down and wrote that song, right? Like, No one else can write that song because they weren't in that relationship with that person on that day, whatever.
Why you do it is the most important factor towards, I think, building a connection. You know, anyone can write a song about heartbreak, but like really making the audience understand why this is the type of man I was with. This is how long we were together. This is the things he did to me, right? Like this Y factor is how people see themselves reflected in you.
They might not be identical one-to-one relationship. They're like, oh my God, that reminds me of this boyfriend I had, blah, blah, blah, blah, blah. So on, I think also the Y factor is the hardest to tell. You know, it's like hard to get people to like anchor on to that like story or like fundamental piece of you, but it is necessary.
And I think people who really don't do well, or you see, I think a lot of times we saw early pandemic, these artists who got huge on TikTok, like just doing things like covers, you know what I mean? And they did not build a story or like an ethos or a why factor.
And I love that.
Right.
Yeah, that is a really, really good point, too. Sometimes almost not saying things... Like, what she doesn't say speaks louder than what she does say.
Which is really, really interesting. And also, again, talking back to this, like, Minecraft, like, example, too. Like, I feel like with Lana, like, she does it... She communicates her why through visuals. I think that's, like, what's most impressive about Lana. Like, I would argue that... the biggest like pioneer of what the modern like artist persona is, is Lana.
Obviously not in terms of like everybody looking like her, but in terms of the way she did it, like through music videos, through social media, Tumblr way back in the day. And thinking about this world, you know, like, Like Nosferatu is in the movie theater of Lana Del Rey's Minecraft universe.
Like even though she's never talked about it, like it's just something about how it like I would say like the ethos of a Lana fan. It's like true art, beautiful things, vintage. You know what I mean? And like somehow that can seep its way into other elements of culture. For sure. Another great example, I think, of an ethos of someone I've talked about in the past is Dochi.
Right now. Especially, like, specifically the song to Dialysis River.
I have said this song goes over a relationship, a breakup, getting cheated on, him destroying her entire apartment, her having a drug addiction, her having an alcohol addiction, her getting clean, her having her first viral sex, her pressures from the label and the industry after going viral from that success, her struggle with the label, then to writing this album.
Like, it is an autobiography put into song. Yeah. And I think not everybody does it in the way Dochi does it in the song because it's so literal. Like, literally, I think the first line of the song is, like, old dude from 2019. Like, it is literally, like, timeline, action, consequence, moving forward. And compare that to someone like Lana. Lana would never do that. Ever, ever, ever, ever, ever.
But I think I like this song as an example of ethos because I think it's so literal that it's, like, a very good thing to study. But... is showing, like you can't like this song without liking her as a person or understanding her story as a person.
You can't.
You think you can?
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