Paulos

No, you bet.

Yes. Just real. It's a lot of volume. Hey Alex, my name is Isaac Hamlin. I'm the founder and CEO of Better Blend, which is a chain of 13 smoothie shops that focuses on macro nutrients like high protein, low calorie, low sugar. We sell to people who are looking to eat healthier, easier, and really to just anybody. Our revenues are right around $7-8 million.

I'd like all of our locations to be at $1 million. And the thing that's stopping that was... Wait, why? Why? Why? Why a million for each? Yeah. Because we have this top line revenue thing where once we get past a certain amount, we don't need more employees on staff. So the margin just explodes. Contribution margin. Right. So we need to get to a million. And then everybody's just like printing.

So that's the goal.

Past a million. But to a million to start. Okay.

The thing that's stopping us is because we're such a unique and different brand, when we go into new markets that are miles or hundreds of miles away from like our mothership in Cincinnati, people either don't think it's healthy and it tastes good or they don't think it tastes good and it's healthy. So we have a hard time with like the trust aspect to get them in the door, like a CAC problem.

Yeah.

So I own five and then we franchise the rest. So half and half. Yeah. I know you don't like franchising.

We recommend a 2% spend. It's usually through Meta that we're used like an agency throughout the, throughout everybody, but everyone's running the same ads. So like there's this runway to get to where it is, but it's a painful runway. So we're just trying to shorten it.

Are you asking?

It's really tough to calculate LTV with a brick and mortar. That's part of the thing.

What's the frame? Is it a year?

30 days.

30 day. Okay.

Hey, Alex. Okay.

So first of all, thank you. You and your team for the things that you are doing.

Yeah, my name is Paulos. This is what I'm doing that you said already. And for the, I guess, three or four years, it seems like I just kind of lost something. Like why or... stuff like this, because two and a half, maybe already three years ago, we planned to go from what I have right now, because it's a one man company, just a few team members.

Now it's 416 revenue the last year, and the goal was 2.3 million. Maybe this is the why. I lost this on the way. So I just wanted to know what's your why, why you are doing what you are doing.