Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Phil Elwood

👤 Person
98 total appearances

Appearances Over Time

Podcast Appearances

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

So this, what seems like a prank here, getting a resolution introduced, actually, and this is tragic, turned into a human rights issue. Qatar, unbeknownst to me at the time, Qatar has something called the Kafala labor system. It's essentially indentured servitude. They estimate that about 5,000 people died building the stadiums in Qatar. This is one of the deepest regrets of my career.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

So this, what seems like a prank here, getting a resolution introduced, actually, and this is tragic, turned into a human rights issue. Qatar, unbeknownst to me at the time, Qatar has something called the Kafala labor system. It's essentially indentured servitude. They estimate that about 5,000 people died building the stadiums in Qatar. This is one of the deepest regrets of my career.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Yes, she had a whole campaign to get kids moving. So part of the idea in public relations is to fit your strategy into the zeitgeist of the time. And Michelle Obama was very big on childhood obesity. So what we did was use that messaging and just put it into our resolution and got a reporter to write the story that we used as evidence. of the dissension of the game.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Yes, she had a whole campaign to get kids moving. So part of the idea in public relations is to fit your strategy into the zeitgeist of the time. And Michelle Obama was very big on childhood obesity. So what we did was use that messaging and just put it into our resolution and got a reporter to write the story that we used as evidence. of the dissension of the game.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Now, I won't say that I switched a single vote by a FIFA member because there was a lot of bribery going on. But what it did was provide cover for every member who voted against the United States to say, look, not even the U.S. Congress wants it.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Now, I won't say that I switched a single vote by a FIFA member because there was a lot of bribery going on. But what it did was provide cover for every member who voted against the United States to say, look, not even the U.S. Congress wants it.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Yes, that's the flip side of things. That's one that I'm incredibly proud of. There was a situation where a Turkish barber named Sabri Bagde. Turkish barbers are coveted throughout the Middle East. They're known for being good barbers. So you can set up a Turkish barber shop in a country and do quite well. Well, he set up a shop in Jeddah, Saudi Arabia.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Yes, that's the flip side of things. That's one that I'm incredibly proud of. There was a situation where a Turkish barber named Sabri Bagde. Turkish barbers are coveted throughout the Middle East. They're known for being good barbers. So you can set up a Turkish barber shop in a country and do quite well. Well, he set up a shop in Jeddah, Saudi Arabia.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

He had an altercation with a client and said the words, God damn it. And this client called the religious authorities. And on the same day, Sabri Bagdeh was arrested for blasphemy. And he was given a one-day trial with no lawyer and no translator. And he was condemned to death. My client at the time was a Turkish American who read about this in the Turkish news.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

He had an altercation with a client and said the words, God damn it. And this client called the religious authorities. And on the same day, Sabri Bagdeh was arrested for blasphemy. And he was given a one-day trial with no lawyer and no translator. And he was condemned to death. My client at the time was a Turkish American who read about this in the Turkish news.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

He personally translated an article for me that he emailed to me with the subject line, get the English speaking press to write about this. So I thought about what the pitch could possibly be. And well, he was a barber. So the first thing that came to my mind was barbarism. And so I emailed several reporters and said, look, I think you need to cover this case of this Turkish barber.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

He personally translated an article for me that he emailed to me with the subject line, get the English speaking press to write about this. So I thought about what the pitch could possibly be. And well, he was a barber. So the first thing that came to my mind was barbarism. And so I emailed several reporters and said, look, I think you need to cover this case of this Turkish barber.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Finally, the Huffington Post, two reporters there who were very good friends of mine, wrote a story that detailed the entire thing. So what I did was I sent that to a bunch of other journalists. And then a couple of weeks later, Saudi Arabia was hosting a conference at the United Nations on, of all things, religious tolerance.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

Finally, the Huffington Post, two reporters there who were very good friends of mine, wrote a story that detailed the entire thing. So what I did was I sent that to a bunch of other journalists. And then a couple of weeks later, Saudi Arabia was hosting a conference at the United Nations on, of all things, religious tolerance.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

And I sent a few reporters to go and ask them questions about this Turkish barber. Shortly thereafter, he was given a pardon by what is called the Keeper of the Two Great Mosques, or the King of Saudi Arabia, and a one-way ticket to Istanbul and told never to come back to the kingdom, which I am sure he hasn't. So we helped to get a guy off of death row in Saudi Arabia using shame.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

And I sent a few reporters to go and ask them questions about this Turkish barber. Shortly thereafter, he was given a pardon by what is called the Keeper of the Two Great Mosques, or the King of Saudi Arabia, and a one-way ticket to Istanbul and told never to come back to the kingdom, which I am sure he hasn't. So we helped to get a guy off of death row in Saudi Arabia using shame.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

That was another one that was entirely regrettable. Now that I look back on it, the U.S. Tuna Foundation had a problem because the FDA, the Food and Drug Administration, issued a report saying that pregnant women should avoid eating too much canned tuna. In the United States, if you say something is bad for pregnant women, it is a bellwether for all human health. So people stopped buying tuna.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

That was another one that was entirely regrettable. Now that I look back on it, the U.S. Tuna Foundation had a problem because the FDA, the Food and Drug Administration, issued a report saying that pregnant women should avoid eating too much canned tuna. In the United States, if you say something is bad for pregnant women, it is a bellwether for all human health. So people stopped buying tuna.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

And the reason was the mercury content in tuna. The Tuna Foundation is entirely funded by the tuna industry, the canned tuna industry. So they freaked out a little bit and wanted the firm I was working for at the time to push a campaign to get pregnant women to eat more tuna. and to kind of rebut this report by the FDA.

3 Takeaways
How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)

And the reason was the mercury content in tuna. The Tuna Foundation is entirely funded by the tuna industry, the canned tuna industry. So they freaked out a little bit and wanted the firm I was working for at the time to push a campaign to get pregnant women to eat more tuna. and to kind of rebut this report by the FDA.