Propaganda
speaker
390 appearances
2 recordings
1 series
first heard Jan 2025
last heard Apr 2025
Propaganda’s voice in public audio — every appearance, attributed to the second.
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Appearances
Now, the idea of trading some sort of commerce for goods and services is as old as puka shells, is as old as when we moved from just bartering to, yeah, there is currency and the currency and I'm giving you this currency and you're going to return back to me a good and service.
The institution that we talk about that includes a supply chain where the product is being created in multiple different factories that's being cobbled together into one piece, the system that says, Each of these people that work in these factories is industrial revolution type situation that puts like if you're going to take a pencil, the eraser tip is made somewhere else.
But that place is really only getting raw materials from another place. And those raw materials are being sent there. And then the people carrying that stuff in the trans people that transfer it in the truck is a whole other company. who brings this raw materials to this place.
And then that place has to buy the equipment from a whole other company to makes the equipment for you to process this thing, to make the eraser tip. But still, if you're the pencil company, you have a contract with them, with a wood company, who's got a contract with a timber company, who's got a contract with a lead company or a graphite company. You just the people that put it all together.
And then it's a whole other marketing team that just was hired by the brand name of the pencil to put it all in one place. And then you got to hire a Shopify, right? A 3PL. And all of these people have employees and the price of that pencil is cobbled together in the way that makes sure or supposed to make sure that everybody, every company that was involved in this all got to pay their employees.
Bring that all together, get it on the shelf, and then they charge you $1.99 per pencil. Now, if you're making 1 million pencils, it may not have cost you the company. They selling it for $1.99. It cost the company, I don't know, hopefully, if they're doing it right, two cents. So the cost of the pencil, you hear all them companies all had to make their money.
But if you make enough of them, you can lower the cost that it takes to make the pencil so that when it gets to the consumer, you're only paying $2. And that $2, you know, multiplied by 100,000 consumers is supposed to be able to make sure that everybody's happy and And everybody wins. Now, the capitalism that we exist in is to say, okay, best product at the best price wins.
So if somebody got a better pencil and they only charging a dollar 50, the idea is, damn, you made it cheaper and better. So everybody's going to buy that. So then what do you do? You have to figure out how to make your pencil better and cheaper. Hopefully you could charge a dollar 25, right? All the way down to where...
get this, the term of elasticity to where the product is cheap enough to make to where everybody makes money. There's a number. Now you have to enter the concept of branding, okay? I'm a brand ambassador for a company called Mirror, right? Y'all know the people that make my mugs and the origamis, all the coffee stuff is this company called Mirror. Now Mirror got a lot of clients too.
And Mirror was telling me about one of their clients for which I will not name names. And because I ain't trying to worry, I ain't trying to mess up my money. This company is able to sell things at an absurd price point. But we looking at it, but my man Amir was looking at it and was like, okay, you're sourcing.
There's no way in the world you're sourcing at a different place than everybody else's. So you're sourcing at the same place. And he was like, and the owner or the buyer was like, yeah, yeah, sourced at the same place as our competition. They charge $3.99. We charge $8.99. It's called branding. So just the power of the branding, the fact that your name is on it.
Let me give you our little game about Kirkland. and Costco brand. Now, Costco ain't paying me for this, but I wish they was. The Kirkland brand liquor, the tequila, the whiskey, all that that they got in there, It's they bought a recipe from I believe it's Eagle Rare, like Maker's Mart. I believe their whiskey is Maker's Mart. They just bought a recipe from them and just white labeled it.
It's actually very it's very good whiskey. It's just named Kirkland. Brilliant. So if you smart rather than buying the label name, you get in the same product. It's just cheaper. So now you take when you talk about a national economy, you take all the pieces that we talked about.
if we're talking about, again, capitalism, you take every person that is on all them jobs, how much money they make, how much money is coming into the company, how much money that company is spending, how much money the people that work at that company are spending, right? The products for which they buy, how much them products cost to make,
and how much profit those products produce, how much of that money is going out to other countries, how much of that money is coming back into the consumer's pockets because once the company makes money, the people that work at that company all get paid and then they buy other products, which brings the money back.
So you take the totality of all that, the combination of all those factors, all trying to get you to spend your dollar with them. Them competing with each other is called free market capitalism. All of that is capitalism. And what's capitalism's goal is, if you haven't figured this out yet, the greatest amount of profit for the least amount of cost.
Now, how do you pull that off if that is the goal of capitalism? Well, you cut costs. Where do you cut costs? Most of the time, your highest cost is your employees. It's payroll. That's your highest cost. So you you pay your workers at least as possible. Why did America become such a superstar, such a superpower so early? Well, they didn't pay their workers at all. It was called slavery.
You was only paying for the raw materials. You only had to pay for the land. You had to pay for the workers. Of course you gonna get rich. By no stretch of the imagination is the goal of capitalism itself human flourishing. Now, that might be the person that functions within the system,
You might want to approach this in a way that centers humanity in the sense that like you're paying your workers well, you're ethically sourcing. So that means you're setting a price point that allows for you to pay workers well, to treat the environment well. You have things like certified B Corps.
At some point, I'll bring my homie Brian on here to talk about what it means to be an ethical capitalistic company, which some would argue is impossible. I might agree with you. But again, like I say all the time, you know, she might as well swim. be as truthful as possible. Like I said, we're all on a big corporation. This is I heart media. Let's not be delusional. You know what I'm saying?
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