Rick Rubin

You see a movie where you have to lean forward and pay attention.

What's happening?

It's not just the audience's hand is being held and walk through a story simply.

I like the complexity and difficulty that forces me as the viewer to participate in what's going on.

I'm not just being carried along.

You know, if I like it, that doesn't mean anything.

That's what people think.

It's like, just because I like it, that doesn't give it any value.

Like as an artist, if you like it, that's all of the value.

That's the success comes when you say, I like this enough for other people to see it.

Not other people like it so it's successful.

That doesn't mean anything because that's other people liking it is out of your control.

All that's in your control is making the thing to the best of your ability.

I talk about it usually the way I talk about it is greatness.

And that's the way I thought of it my whole life was my interest is in making something great.

Greatness, lasting greatness, timeless.

And I came to realize recently it's all an offering to God.

And if you're making an offering to God, you're not thinking about, oh, what's the budget?

Or I hope this segment of the audience is going to like it.

We don't think like that.