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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It was fun if you understood, like, Newtonian gravity, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

You, like, have a spaceship, and there's a star, and it's like... You have to go around the sun to get velocities.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I guess the gravity goes into the square of the distance, whatever.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So he's thinking about space war, exclamation mark.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And, you know, when he first played it in college, he played it at the university on this extremely expensive computer where it obviously wouldn't work...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Anywhere else, it wouldn't work as a business because the computer was too expensive.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

You just did it at night for fun.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But by the time he's in Silicon Valley in the early 70s, you know, Moore's Law, like we talked about last time, is cranking along.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Computers are getting cheaper and cheaper and cheaper and faster and faster and faster.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And he's like, oh, maybe now that technology has got to a place where I could make Space War...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

On a machine that I could build cheaply enough to put it in a bar next to a pinball machine and get people to put quarters in it.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so he starts working with this other guy from Ampex.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And, you know, he buys a black and white TV at Goodwill.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And he actually, interestingly, he builds essentially a computer from the ground up, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Because he is optimizing for cheapness, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He wants to build the cheapest functional machine he can.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And he gets like a little coin slot like they have in pinball machines.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It has like a paint thinner can for the coins to go into.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And they build a functional prototype of a game that is a lot like Space War.