Ryan Holiday

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

or it gets banned, or it gets graffitied, or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool. That's what we were trying to do. And so I just try to think about how am I going to stand out? And I just always remember that being boring is really expensive.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

It works because of social media, right? So if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.

What we figured out at American Apparel and what I think about and have thought about for campaigns in the years since is like, if I can make a billboard that's so interesting or so provocative that people take a picture of it and post it on Twitter or on Instagram or they make a YouTube video about it or it gets banned and then a news story writes about it.

What we figured out at American Apparel and what I think about and have thought about for campaigns in the years since is like, if I can make a billboard that's so interesting or so provocative that people take a picture of it and post it on Twitter or on Instagram or they make a YouTube video about it or it gets banned and then a news story writes about it.

What we figured out at American Apparel and what I think about and have thought about for campaigns in the years since is like, if I can make a billboard that's so interesting or so provocative that people take a picture of it and post it on Twitter or on Instagram or they make a YouTube video about it or it gets banned and then a news story writes about it.