Stephen Bartlett

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

People would sign up, but then they wouldn't do anything, and then they'd drop out. And so finally, Zuck just said, okay. we have some belief that if people have more friends, that they will engage. And so they didn't, and here's the thing, like with the uncertainty, they couldn't prove it. He just was like, I feel like that's better than them not having friends.

People would sign up, but then they wouldn't do anything, and then they'd drop out. And so finally, Zuck just said, okay. we have some belief that if people have more friends, that they will engage. And so they didn't, and here's the thing, like with the uncertainty, they couldn't prove it. He just was like, I feel like that's better than them not having friends.

People would sign up, but then they wouldn't do anything, and then they'd drop out. And so finally, Zuck just said, okay. we have some belief that if people have more friends, that they will engage. And so they didn't, and here's the thing, like with the uncertainty, they couldn't prove it. He just was like, I feel like that's better than them not having friends.

And so he said, all right, the new goal is 10 friends in 14 days. That's the goal. So we have to create the experience so that we can get it to introduce them to 10 people or connect them with 10 people that they already know on the platform within 14 days. And as soon as that happened, then obviously Facebook took off or continued to grow.

And so he said, all right, the new goal is 10 friends in 14 days. That's the goal. So we have to create the experience so that we can get it to introduce them to 10 people or connect them with 10 people that they already know on the platform within 14 days. And as soon as that happened, then obviously Facebook took off or continued to grow.

And so he said, all right, the new goal is 10 friends in 14 days. That's the goal. So we have to create the experience so that we can get it to introduce them to 10 people or connect them with 10 people that they already know on the platform within 14 days. And as soon as that happened, then obviously Facebook took off or continued to grow.

And so he wasn't like, oh, Facebook doesn't work anymore or social networks aren't going to be a thing. It's usually way smaller and way bigger. the adjustment you need to make is much more nuanced than what you originally expect.

And so he wasn't like, oh, Facebook doesn't work anymore or social networks aren't going to be a thing. It's usually way smaller and way bigger. the adjustment you need to make is much more nuanced than what you originally expect.