Stephen Bartlett

Oh, God. Yeah.

Oh, God. Yeah.

Yeah. This is the entrepreneur life cycle until you learn how to break free from it. And so there are six stages here. You have stage one, which is uninformed optimism. This is where you see your friend or you see something online and it looks like they're making money or it looks like there's some opportunity and you think, oh my God, that sounds amazing.

Yeah. This is the entrepreneur life cycle until you learn how to break free from it. And so there are six stages here. You have stage one, which is uninformed optimism. This is where you see your friend or you see something online and it looks like they're making money or it looks like there's some opportunity and you think, oh my God, that sounds amazing.

Yeah. This is the entrepreneur life cycle until you learn how to break free from it. And so there are six stages here. You have stage one, which is uninformed optimism. This is where you see your friend or you see something online and it looks like they're making money or it looks like there's some opportunity and you think, oh my God, that sounds amazing.

And you have optimism because it looks great, but it's uninformed because you have no idea what it entails. So then you dive in and you say, okay, I'm going to pursue this thing, whatever it is, baking cupcakes, or I'm going to do lawn mowing, or I'm going to do crypto trading, whatever. Okay. Second step is you get into it and you're like, oh my God, I don't know.

And you have optimism because it looks great, but it's uninformed because you have no idea what it entails. So then you dive in and you say, okay, I'm going to pursue this thing, whatever it is, baking cupcakes, or I'm going to do lawn mowing, or I'm going to do crypto trading, whatever. Okay. Second step is you get into it and you're like, oh my God, I don't know.

And you have optimism because it looks great, but it's uninformed because you have no idea what it entails. So then you dive in and you say, okay, I'm going to pursue this thing, whatever it is, baking cupcakes, or I'm going to do lawn mowing, or I'm going to do crypto trading, whatever. Okay. Second step is you get into it and you're like, oh my God, I don't know.

There's so many things involved in this and this is significantly more complicated than I expected. So then you become an informed pessimist. You now know that it's hard or significantly harder than you expected. The third stage is you have your crisis of meaning or the valley of despair. So you're continuing to do this stuff. It's continuing to not work. And you keep working.

There's so many things involved in this and this is significantly more complicated than I expected. So then you become an informed pessimist. You now know that it's hard or significantly harder than you expected. The third stage is you have your crisis of meaning or the valley of despair. So you're continuing to do this stuff. It's continuing to not work. And you keep working.

There's so many things involved in this and this is significantly more complicated than I expected. So then you become an informed pessimist. You now know that it's hard or significantly harder than you expected. The third stage is you have your crisis of meaning or the valley of despair. So you're continuing to do this stuff. It's continuing to not work. And you keep working.

And it keeps not working. And so this is the step. And this is the point of truth. And this is the cycle where the paths of the entrepreneur split. And the vast majority of people take this next step, which is they then say, you know what? There's that thing over there that my other friend's doing. Maybe I should do that instead. And so then they hop back to uninformed optimism.

And it keeps not working. And so this is the step. And this is the point of truth. And this is the cycle where the paths of the entrepreneur split. And the vast majority of people take this next step, which is they then say, you know what? There's that thing over there that my other friend's doing. Maybe I should do that instead. And so then they hop back to uninformed optimism.

And it keeps not working. And so this is the step. And this is the point of truth. And this is the cycle where the paths of the entrepreneur split. And the vast majority of people take this next step, which is they then say, you know what? There's that thing over there that my other friend's doing. Maybe I should do that instead. And so then they hop back to uninformed optimism.

And then they go, boom, to informed pessimism. And they just go around and around and around. And they live the same six months for 20 straight years. Now, the other path from the valley of despair is sticking with it.

And then they go, boom, to informed pessimism. And they just go around and around and around. And they live the same six months for 20 straight years. Now, the other path from the valley of despair is sticking with it.

And then they go, boom, to informed pessimism. And they just go around and around and around. And they live the same six months for 20 straight years. Now, the other path from the valley of despair is sticking with it.

And so then you become an informed optimist because now you understand, you still understood all the bad stuff, but you also understand the good stuff and how to avoid the bad and maximize the good. And then once you're there, you stick on that path long enough and you end up achieving what you originally thought was really easy and fast.

And so then you become an informed optimist because now you understand, you still understood all the bad stuff, but you also understand the good stuff and how to avoid the bad and maximize the good. And then once you're there, you stick on that path long enough and you end up achieving what you originally thought was really easy and fast.

And so then you become an informed optimist because now you understand, you still understood all the bad stuff, but you also understand the good stuff and how to avoid the bad and maximize the good. And then once you're there, you stick on that path long enough and you end up achieving what you originally thought was really easy and fast.