Tara Isabella Burton

So there is a whole...

industry underneath this music that exists purely to help churches recreate the experience of being at one of these mega churches as closely as they can.

Even if I go to a church of 150 people on a Sunday morning, if I don't have 20 musicians on stage, I can buy a couple synth parts.

I can buy an electric guitar part.

I can buy background vocals.

I can buy choir effects.

I can purchase lighting.

all of these pieces that make it closer to what you'd see when you watch a recording by Bethel.

So the interesting thing about CCM

CCM and contemporary worship music is that there are a lot of different potential revenue streams.

So if we look at a church like Bethel, for example, use Bethel based in Reading, California, Bethel has Bethel TV, which is it's kind of multimedia platform that has a ton of viewers around the world.

And it,

It generates revenue for that church.

The church has also started its own record label, so it can kind of do a lot of the management of its musicians in-house, which is also lucrative for that as a church.

This music also generates revenue through the use in churches.

Every time a church uses a song written by Bethel artists, it generates revenue for those artists.

Wow.

Yeah.

And Bethel happened to become popular at the moment when streaming was rising and

Social media was also growing exponentially.