Thibaut Louis-Lucas

speaker
54 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Thibaut Louis-Lucas’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · He gave me 3 creator tool ideas that will print money · 7 Aug 2024 podcast
Like I would, I would try to make a SEO optimized tool with many, many super, super specialized pages, like one page for e-commerce, one page for coordinating, et cetera, like lists, just libraries, just libraries of the best sponsorships that you can find on, on any niche.
But what I love with this kind of product is that you can, like all the Linktree products, they generate a lot of basically static webpages for clients. And if you have things like custom domains and clients have pretty good domains, by offering your service for free, you can generate a lot of backlinks
by just linking back to your main product on the many, many web pages that you create for your clients. So you can build SEO very fast that way. And so all the free SEO optimized tool that you would build would be able to rank very fast too.
It's, it shifted like for the, like the first, I think the first half of the journey content, Twitter and LinkedIn was everything. And then, uh, it was just not enough. And all the mini tools that we built, like, I think, I think we built more than one per month. So at the end we had like 40 SEO optimized mini tools and And all them together were bringing like 70% of the traffic.
But what I found the craziest was like, Every, like we know nothing basically, because among all the tools that we built, the one that was super well thought, like SEO research didn't perform. And the crappy thing that I did on an evening based on an idea without even talking to my co-founder about it, it just, it performed above everything.
Like our best performing mini tool was something that we gave as a test to a developer that we wanted to hire. We had no hope, no hope on this tool. What tool was that? What was it? It was download video from a LinkedIn post. And it ranked first for this. So it was a very low intense keyword for Tapio, but super high traffic, a million per month visitors. Super crazy.
They would see... So they download a video and then... And then we would say, just schedule this on Tapio or schedule this on Twitter to post on Twitter.
That's a strategy that... A few players were doing that a few years ago. A company that really inspired us was vid.io, this video editor. What I find crazy with how they are doing is that they have, I think they have like 50 tools, like things like crop a video or compress a video. But what's crazy is that every single one of these tools, they take your inputs, which is like a video file,
And then when you upload your video, they redirect to their main tool, like vid.io. And you are actually inside the tool without even signing up, without paying for anything. So it's very cost efficient, because it's super easy for them to build a new tool, since it's just a feature of their main tool. And then you are just like, you are inside vid.io. You just want to use it a little bit more.
And when you want to use a video editor, you just think about them, you know?
Well, I hope they are not doing it in the video space because I'm going hard.
But something, just let me add something to this story because everyone out there is saying that Google is dying because of TPT and like perfect city and stuff like that. I don't know if that's true or not, but one thing that I know for sure is that it's going to be less true for requests that are based on an action.
If you are looking for a tool to compress a video or to download the video from LinkedIn, it's very unlikely to me that you're going to query that on ChatGPT. Because you are looking for a tool. And so you're going to do that on Google to then be redirected to another tool because that's what you want.
And so that's why I think the me tool strategy is still something that I would just double down on.
It's possible, but I don't see an easy way to get there because they tried that. They did that with plugins and then they did that with custom GPTs. And I have no numbers to support what I'm going to say, but it seems to me that it is a failure and that no one is... you have small use cases when you would use a custom GPT, but in most cases you will not. Totally.
What's very true is that Google had absolutely no incentive for doing that before because they want people to click on links, which is not the case anymore with platforms like Perplexity and the coming search GPT. So we'll see, maybe you're right.
Based on what you've just said, I would heavily invest in replying to Quora questions and Reddit questions because that's probably where a lot of LLMs are going to get their answers. And so if you're able to be to the question, what's the best way I don't know.
What's the best sushi restaurant in Paris? If you are able to just plug your restaurants and have it as a top upvoted answers on Reddit, you can imagine that, imagine that this is going to pop when people query LLMs with this, with this exact same question, that's going to be super powerful.
It's super funny that you're saying that, because I had these debates very short time ago. And my first reaction to this was like, this is just that AI is not good enough for now. But I don't see why, even without better LLMs, But with proper context and proper instruction, I don't see how you would not have a better system that would reply exactly like Jesus said.
The key thing is to have like a human touch, human emotions, and... Like you have to make it super, super willing to go in crazy ways in like very original stuff. But I don't see how this would not happen.
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