Tricia Cerrone

And so we ended up doing the book first, and then we started looking at how to teach it to people. So it was in that order.

And so we ended up doing the book first, and then we started looking at how to teach it to people. So it was in that order.

There's something that kept us together, to your point, Vince, and that was we recognize a noble purpose bigger than ourselves. And that's what's been driving us to keep working together and keep pursuing things and is in some ways the foundation of our friendship. And I suppose every great relationship has a noble purpose. Even if you're building a family, you have a vision for your family.

There's something that kept us together, to your point, Vince, and that was we recognize a noble purpose bigger than ourselves. And that's what's been driving us to keep working together and keep pursuing things and is in some ways the foundation of our friendship. And I suppose every great relationship has a noble purpose. Even if you're building a family, you have a vision for your family.

But for us, this noble purpose is that we recognize that a lot of people are not happy in the workplace and they struggle on their teams and it could be easier and it could be better and they could really love their jobs. And that was like a metric that Edward had come up with. We need the I love my job metric. And so we recognize that this was a problem.

But for us, this noble purpose is that we recognize that a lot of people are not happy in the workplace and they struggle on their teams and it could be easier and it could be better and they could really love their jobs. And that was like a metric that Edward had come up with. We need the I love my job metric. And so we recognize that this was a problem.

And we also saw that the behaviors of collaboration are not just great leadership behaviors, but they're these human behaviors that everyone can learn. And when they're in action, They make work better and happier. So for that noble purpose that we both shared, we want everyone in the workplace and the world to like, yeah, you can enjoy your work.

And we also saw that the behaviors of collaboration are not just great leadership behaviors, but they're these human behaviors that everyone can learn. And when they're in action, They make work better and happier. So for that noble purpose that we both shared, we want everyone in the workplace and the world to like, yeah, you can enjoy your work.

You can be a better human and you can help others be a better human. And I think that's the emotion driving thing. our work in a way for each of us, we express it differently, but that's a little bit of a foundation. And I think for young people listening and for building relationships, Edward said earlier that we collaborated online.

You can be a better human and you can help others be a better human. And I think that's the emotion driving thing. our work in a way for each of us, we express it differently, but that's a little bit of a foundation. And I think for young people listening and for building relationships, Edward said earlier that we collaborated online.

The industry that work, the business world is spending almost like $40 billion on collaboration tools and technologies, which are in a way a band-aid for our failures as a human to collaborate, to talk and to communicate. But even these now they're saying are almost dehumanizing us. And obviously there's nothing wrong with technology. It's just we have lost a little bit of our humanity.

The industry that work, the business world is spending almost like $40 billion on collaboration tools and technologies, which are in a way a band-aid for our failures as a human to collaborate, to talk and to communicate. But even these now they're saying are almost dehumanizing us. And obviously there's nothing wrong with technology. It's just we have lost a little bit of our humanity.

And so these five behaviors of generosity and resourcefulness, co-creation, action, and gratitude are five easy ones to remember and practice that anyone can get better at. And that will help all of your relationships at work and in life. That's another reason why we're passionate about it because if you have those, then the technology will work for you.

And so these five behaviors of generosity and resourcefulness, co-creation, action, and gratitude are five easy ones to remember and practice that anyone can get better at. And that will help all of your relationships at work and in life. That's another reason why we're passionate about it because if you have those, then the technology will work for you.

But if you don't have those or something similar, then all the technology in the world isn't gonna help your team be happy or collaborate better or communicate better. I could go on about like how Edward and I lived those five behaviors, but even just generosity in the beginning

But if you don't have those or something similar, then all the technology in the world isn't gonna help your team be happy or collaborate better or communicate better. I could go on about like how Edward and I lived those five behaviors, but even just generosity in the beginning

when you are meeting someone to offer them a smile, to offer them a handshake, to ask something about themselves first instead of making it about yourself first. That's like the most basic human thing that we can do. And sometimes we lose that. And so all these behaviors that we have in collaboration do help you to grow in all your relationships.

when you are meeting someone to offer them a smile, to offer them a handshake, to ask something about themselves first instead of making it about yourself first. That's like the most basic human thing that we can do. And sometimes we lose that. And so all these behaviors that we have in collaboration do help you to grow in all your relationships.

We have seen that people say, oh, go collaborate, but they don't understand what that means. And so what we have discovered in our work or what we believe from the work that we've done is that people just simply don't understand what collaboration is. And they're spending billions of dollars on a problem they don't understand.

We have seen that people say, oh, go collaborate, but they don't understand what that means. And so what we have discovered in our work or what we believe from the work that we've done is that people just simply don't understand what collaboration is. And they're spending billions of dollars on a problem they don't understand.