Uri Simonson

So I would say I have on the falsity of the findings. I don't have reasonable doubt.

So I would say I have on the falsity of the findings. I don't have reasonable doubt.

So I would say I have on the falsity of the findings. I don't have reasonable doubt.

Yuri Simonson. I'm a professor of behavioral science at the Asada Business School in Barcelona.

Yuri Simonson. I'm a professor of behavioral science at the Asada Business School in Barcelona.

Yuri Simonson. I'm a professor of behavioral science at the Asada Business School in Barcelona.

What motivated our whole journey into methodology was that we would go to conferences or read papers and not believe them. And we would find that whenever a finding didn't align with our intuition, We would trust our intuition over the finding. And that was, it sort of defeated the whole purpose. Like if you're only believing things you already believe, then why bother?

What motivated our whole journey into methodology was that we would go to conferences or read papers and not believe them. And we would find that whenever a finding didn't align with our intuition, We would trust our intuition over the finding. And that was, it sort of defeated the whole purpose. Like if you're only believing things you already believe, then why bother?

What motivated our whole journey into methodology was that we would go to conferences or read papers and not believe them. And we would find that whenever a finding didn't align with our intuition, We would trust our intuition over the finding. And that was, it sort of defeated the whole purpose. Like if you're only believing things you already believe, then why bother?

So the idea was like, how do we show people that you can really very easily produce evidence of anything? So we thought, let's start with something that's obviously false. We said, OK, something that's quite hard to do is to make people younger. We've been trying forever. We never succeeded. So let's show that we can do that in a silly way.

So the idea was like, how do we show people that you can really very easily produce evidence of anything? So we thought, let's start with something that's obviously false. We said, OK, something that's quite hard to do is to make people younger. We've been trying forever. We never succeeded. So let's show that we can do that in a silly way.

So the idea was like, how do we show people that you can really very easily produce evidence of anything? So we thought, let's start with something that's obviously false. We said, OK, something that's quite hard to do is to make people younger. We've been trying forever. We never succeeded. So let's show that we can do that in a silly way.

So we decided to show that we can make people younger by listening to a song by the Beatles. The song was When I'm 64, correct? That's right. And so the idea is, if we can make anything significant, one way to prove it is to say, I'm going to show you with statistical significant evidence that people got younger after they listened to When I'm 64.

So we decided to show that we can make people younger by listening to a song by the Beatles. The song was When I'm 64, correct? That's right. And so the idea is, if we can make anything significant, one way to prove it is to say, I'm going to show you with statistical significant evidence that people got younger after they listened to When I'm 64.

So we decided to show that we can make people younger by listening to a song by the Beatles. The song was When I'm 64, correct? That's right. And so the idea is, if we can make anything significant, one way to prove it is to say, I'm going to show you with statistical significant evidence that people got younger after they listened to When I'm 64.

A control song was, it's called, I believe, Kalumba by Mr. Scruff. And then we had another song that was meant to go in the other direction, and it didn't work, so we just didn't report it, which was Hot Potato.

A control song was, it's called, I believe, Kalumba by Mr. Scruff. And then we had another song that was meant to go in the other direction, and it didn't work, so we just didn't report it, which was Hot Potato.

A control song was, it's called, I believe, Kalumba by Mr. Scruff. And then we had another song that was meant to go in the other direction, and it didn't work, so we just didn't report it, which was Hot Potato.

Yeah, we thought it was very bad.

Yeah, we thought it was very bad.